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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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His Eyes Are Up Here, Ladies - Daily Beast

His Eyes Are Up Here, Ladies - Daily Beast | Sex Marketing | Scoop.it
When Rita Ora relieved Zac Efron of his shirt at the MTV Movie Awards, his apparent surprise shifted quickly to strutting. Is this really a new era of male body anxiety?

Handily, Zac Efron wore a pop-button shirt to Sunday night’s MTV Movie Awards. Handily, because when he won the Best Shirtless Performance award forThat Awkward Moment, to catcalls from a baying crowd and a little help from the singer Rita Ora, the shirt was first unbuttoned, and then—in a oh-damn-it-all moment from its wearer—came off.

The actor looked resistant at first and then, with the look of a man who knows his pecs are perky and biceps pumped for prime time, not so resistant. He threw his microphone down and, with a stripper-style toss of the pop-button shirt, revealed a body bronzed the color of a well-done Thanksgiving turkey.

Efron flexed, he saluted, he blew a kiss. He looked as if he might have known this would happen. If not, his extended moment on stage sharing the glory of his rack and arms with the world signaled a man not averse to a little self-display. Hetweeted later: “@RitaOra: Thanks for such a bold move. I don’t know if I could’ve done that on my own.”

Yeah, right, Zac. You looked fine with it to us.

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Too much Va Va Voom? Renault advert featuring close-ups of burlesque dancers is banned by watchdog because it 'treats women like sexual objects'

Too much Va Va Voom? Renault advert featuring close-ups of burlesque dancers is banned by watchdog because it 'treats women like sexual objects' | Sex Marketing | Scoop.it

A car advert featuring scantily-clad  burlesque dancers has been banned after watchdogs branded it sexist.

They were concerned that it featured ‘a  number of shots of the women’s breasts and bottoms, in which their heads were  obscured’.

The way the women had been presented in the  Renault Clio advert ‘invited viewers to see them as sexual objects’, it was  ruled.

 

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“Sex Sells” at the Conference on World Affairs | UWIRE

“Sex Sells” at the Conference on World Affairs | UWIRE | Sex Marketing | Scoop.it

The CWA panel “Sex Sells” did exactly that. On Monday morning more than three quarters of the Old Main auditorium was full of individuals young and old drawn to the idea that sex does in fact attract consumers.

This 80 minute panel discussion had a diverse range of characters: ranging from the Playboy CEO, to a feminist author and  a musician. There was no way it was going to disappoint.  The panelists had different views of sex and advertising, but the main idea was consistent: sex sells.

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Sex sells | Scot Scoop News

Sex sells | Scot Scoop News | Sex Marketing | Scoop.it

Looking for the easiest way to attract customers to products? Just add a little sex appeal. The purpose of advertisements is to prove that the products are of use in one way or another. Sex is one of the strongest physiological appeals. Sexual desires are even prominent in animals, with the common dream of finding the perfect mate.

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Vietnamese startup sells flowers with sex - Inside Retail Asia

Vietnamese startup sells flowers with sex - Inside Retail Asia | Sex Marketing | Scoop.it

Vietnam's HappyEndng.vn sells flowers online in the most unique way - using sex to sell, reports Tech In Asia.
Upon logging in, customers are greeted with a hilarious intro. The site brings a whole new twist to "sex sells" with their sexually inspired marketing.

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Xposedbydesign's curator insight, March 18, 2013 10:54 AM

The boundaries are always changing. This is from a mainline ecommerce site.

 

My tee shirt store:

http://www.zazzle.com/Xposedbydesign*

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Sex Sells | Keep Your Brand Honest

Sex Sells | Keep Your Brand Honest | Sex Marketing | Scoop.it

Sex appeal is used in advertising all over the world to attract target audiences. Advertisers use sexually oriented appeals as a communication to draw attention to their messages. Sexuality in advertising is becoming more explicit as researchers have claimed that sexual stimulus causes the consumers perception to be more focused on the ad, rather than the brand.

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Gracie Passette's curator insight, February 25, 2013 4:18 AM

It may be odd to consider this in terms of promoting your adult services, but there are things to consider here... Such as understanding shock value and knowing your audience.

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Use of Sexuality in Indian Entertainment : A sign of liberation or a ...

Use of Sexuality in Indian Entertainment : A sign of liberation or a ... | Sex Marketing | Scoop.it
This is a record breaking ad selling mango juice. Movies and advertising use several different methods to appeal to the audience but the one tactic that is most popular and effective is the usage of sex.
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Madonna on fire: pop queen proves sex sells in Middle East - Al-Bawaba

Madonna on fire: pop queen proves sex sells in Middle East - Al-Bawaba | Sex Marketing | Scoop.it

Known for her controversial performances in the Middle East this year, The Queen of Pop, Madonna, has topped the list of biggest-selling tours in 2012.

Her sexually-charged provocative shows were met with mixed reviews in Dubai. The “MDNA” tour was billed as a Peace Tour, but featured Kalashnikov rifles and a gaudy religious iconography, mixing Arabic calls to God’s grace with crucifixes.

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Best of the Bag 2012: Visual Skirmishes in the War on Women ...

Best of the Bag 2012: Visual Skirmishes in the War on Women ... | Sex Marketing | Scoop.it
Karrin called out the “sex sells” mentality of Super Bowl advertising and the sexually exploitive nature of presenting even feminist issues in American media because, as we all know, you can't make a point about realistic ...
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Sexy Breast Cancer Campaigns Do Demean Women. So What ...

Sexy Breast Cancer Campaigns Do Demean Women. So What ... | Sex Marketing | Scoop.it
There are numerous examples of these sexually objectifying techniques in the marketing materials of fundraisers, charities, and public service campaigns. They use sex and women’s bodies (or parts of them) to sell products and ideas. Sexual objectification is the means to an end. But since advertising is an applied form of persuasion, the ends are not likely to include active thinking about breast cancer. Indeed sexy advertisements (even those oriented toward awareness) use nudity, physical attractiveness, and sexual content to tap into the unconscious—a space where attitudes, emotions, skill sets, and cognitive shortcuts work automatically. Advertisements draw upon sensory experiences, memory, and heuristics to create affective associations, not conscious scrutiny.
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The Hottest Pin Up Girls in History - MensXP.com

The Hottest Pin Up Girls in History - MensXP.com | Sex Marketing | Scoop.it

... After the lionization of the pin up girl, many brands successfully used them in their advertising. Beer brands, soda brands, cigarette brands, etc all used their coquettish imagery to promote their sales. With the commercialism of pin up culture and its strong association with the World War, the pin up culture became a permanent part of the Americana phenomenon forever...

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Robert Pattinson Steamy Dior Campaign [PHOTOS] Kisses Three Women, Gives ... - Fashion & Style

Robert Pattinson Steamy Dior Campaign [PHOTOS] Kisses Three Women, Gives ... - Fashion & Style | Sex Marketing | Scoop.it

Robert Pattinson is going to be featured in a Christian Dior advertisement where he makes out with three women and media sources are suggesting that this is his ultimate revenge on Kristen Stewart who cheated on him last year with "Snow White and the Huntsman" director Rupert Sanders, as per the Mirror.

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American Apparel Ad Gets Banned For Being “Gratuitously” Sexy - Crabby Golightly

American Apparel Ad Gets Banned For Being “Gratuitously” Sexy - Crabby Golightly | Sex Marketing | Scoop.it

AMERICAN APPAREL SEEMS HELLBENT ON CONTINUING ITS TRADITIONAL OF DEMEANING WOMEN WHILE disregarding advertising laws

Two recent complaints about a series of images deemed “overtly sexual” on the clothing retailer’s website have led to the ads being banished by the U.K.’s Advertising Standards Authority. Despite the brand’s pride in using “real” women and American Apparel employees in advertising campaigns, the U.S. clothier frequently sparks controversy by using images that exploit underaged women.

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Svedka's Axing Its Sexy Robot Spokeswoman - Business Insider

Svedka's Axing Its Sexy Robot Spokeswoman - Business Insider | Sex Marketing | Scoop.it

Svedka's sexually confusing robot "spokeswoman" — famous for ridiculous tag  lines like "make  your next trophy wife 100% titanium" — is losing  her starring role as the vodka company's marketing mascot.
Although Ad Age reports she'll still be seen in the occasional social media  campaign and marketing event, that sounds like the beginning of the phase-out  process.

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Are women actually less likely to buy products marketed using thin ...

Are women actually less likely to buy products marketed using thin ... | Sex Marketing | Scoop.it
But even though studies have found that women control 80 percent or more of household consumer spending, so far most of the research conducted on sexual advertising has focused on men. "There is a lot of interest in how ...
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Which sells better sex or humour? | Creative Advertisements And TV ...

This article examines the changing shifts in advertising and contrasts two of the most fundamental advertising techniques – sex and humour. Sex and humour are considered by many to be the most fundamental advertising techniques in the ...
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The Ethical Adman: Is sexy advertising impairing your judgement?

The Ethical Adman: Is sexy advertising impairing your judgement? | Sex Marketing | Scoop.it
Could there be much more to the use of erotica in ads than the obvious "Sex! Now that we have your attention..."? Arousal inhibits judgement. Which makes everything an easier sell. But the sex appeal of advertising seems to ...
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Has PETA Gone Too Far? Sexism, Pornography and Advertising - Huffington Post UK (blog)

Has PETA Gone Too Far? Sexism, Pornography and Advertising - Huffington Post UK (blog) | Sex Marketing | Scoop.it

2012 saw some quite incredible examples of sexist advertising, many of which seem to have been deliberately pitched beyond the control of the Advertising Standards Agency, such as Ann Summers I-Scream tour and Lush's 'performance art on animal testing', or to have been made so intentionally provocative as to inevitably be banned, like Ryan Air's Red Hot Fares' campaign.There are so many examples that choosing a Top 10 list is, well, nearly impossible...

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Super Bowl Ads Are Bringing Sexy Back, But It May Not Be Great For ...

Super Bowl Ads Are Bringing Sexy Back, But It May Not Be Great For ... | Sex Marketing | Scoop.it
Apparently the advertising industry has been holding back on us since 2004. This year Super Bowl ads are bringing sex back but sex may not be quite the seller it once was.
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Take It Off: Sex in Advertising

Take It Off: Sex in Advertising | Sex Marketing | Scoop.it

Imagine looking at an ad with a sexy, half naked girl sitting on a sink straddling a handsome man who has his shirt off. The average person would think this ad was selling something sex-related, but surprisingly it is an ad for Candies perfume. Currently, more and more ads are made to look sexual because the new motto is “sex sells.” Typically, cologne, perfume, and alcohol ads seem to have the most sexual content in them. They use sexual content to tell their products. This seems odd because these products really have nothing to do with sex.


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