Sex Marketing
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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Alcohol as a Tool in the Dating Game » Sociological Images

Alcohol as a Tool in the Dating Game » Sociological Images | Sex Marketing | Scoop.it

I’ve never been able to find a picture of it, but when I was in graduate school (not so long ago) and living in Madison, Wisconsin, there was an ad for Bacardi on the side of a city bus that said: “Bacardi, the Ultimate Wingman.”  A wingman is a friend who helps you get laid, so the not-so-subtle message of the ad was: “get’er drunk and she’ll do ya!”

Here are two ads that have, essentially, the same message (the first was given to me by my student, Bo; the second was found here).

This one could be interpreted as, “Drink Heineken so you won’t be nervous,” or, “Drink Heineken so you’ll get what you want without any trouble.”

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade

www.about.me/paulatinocotrindade

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Moms Who Let Their Teens Pose In Sexy American Apparel Ads Should Be Ashamed - The Stir

Moms Who Let Their Teens Pose In Sexy American Apparel Ads Should Be  Ashamed - The Stir | Sex Marketing | Scoop.it

We all know that sex sells, but when it comes to our kids, most of us draw a line. That is why the ads for American Apparel are so offensive and shocking. The clothing company is under fire for sexualizing teenage models.

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Is Suggesting You Make Out With Yourself an 'Overly Sexual Depiction of Women?' - Racked National (blog)

Is Suggesting You Make Out With Yourself an 'Overly Sexual Depiction of Women?' - Racked National (blog) | Sex Marketing | Scoop.it
Is Suggesting You Make Out With Yourself an 'Overly Sexual Depiction of Women?
Paula Maria Tinoco Trindade's insight:

Britain's Advertising Standards Authority, which just banned American Apparel ads for "sexualizing child models," has received 15 complaints about the Harvey Nichol's "Love Thyself" Beauty Bazaar campaign. Recall, those are the ads that suggests that you're so enamored with your four eyebrows and pink eye-shadow that you can't resist making-out with yourself.

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