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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Why Turning Up the Heat Might Turn Down the Sales - Business 2 Community

Why Turning Up the Heat Might Turn Down the Sales - Business 2 Community | Sex Marketing | Scoop.it

We’ve all heard the old adage, “sex sells.” But is steamy advertising really all  that useful? It turns out that it’s easy for racy ads to fall short, and  alienate potential consumers in the bargain. Let’s take a look at why you might  want to leave the shirtless hunks at home.

Paula Maria Tinoco Trindade's insight:

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Western dogma of advertising and consumerism | Redress ...

Western dogma of advertising and consumerism | Redress ... | Sex Marketing | Scoop.it

...As well as showing us products, adverts also present us with values, ideals and social standards. They draw upon major personal themes such as beauty, happiness, love, companionship, sex and self-image, in a positive but unrealistic light to promote their product. As a consequence, these adverts are potentially shaping us towards mental states which are in fact quite inhibiting, insecure and unhealthy...

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Racy bus ad triggers resignation | Local | News | The London Free ...

Racy bus ad triggers resignation | Local | News | The London Free ... | Sex Marketing | Scoop.it

A city councillor and longtime supporter of public transit has quit the London Transit Commission board over bus advertisements featuring pop star Katy Perry.

The Virgin Radio ads, showing Perry wearing a cone bra equipped with whipped-cream canisters, objectifies women and is part of the unrelenting sexualization of children, Ward 14 Coun. Sandy White said Wednesday.

Perry’s performances and videos are laden with sexual content, and much of Perry’s fan base is made up of pre-teen girls.

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Rescooped by Paula Maria Tinoco Trindade from Consumer behavior
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American Apparel Ads Come Under Fire… Again

American Apparel Ads Come Under Fire… Again | Sex Marketing | Scoop.it

The recent lawsuit brought against Dov Charney for allegedly choking an employee isn’t the only reason American Apparel is in the news today: The retailer’s risque digital campaigns have been deemed “irresponsible” by an advertising watchdog in the UK, The Telegraph is reporting.


Via k3hamilton, Francisco Teixeira
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