Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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The Hottest Pin Up Girls in History - MensXP.com

The Hottest Pin Up Girls in History - MensXP.com | Sex Marketing | Scoop.it

... After the lionization of the pin up girl, many brands successfully used them in their advertising. Beer brands, soda brands, cigarette brands, etc all used their coquettish imagery to promote their sales. With the commercialism of pin up culture and its strong association with the World War, the pin up culture became a permanent part of the Americana phenomenon forever...

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fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail

fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail | Sex Marketing | Scoop.it

The models pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, their legs splayed.

These adverts inevitably feature acres of exposed flesh. Not the pore-speckled, downy skin we all possess, but the hyper-airbrushed, blemish and hair-free variety - the kind that resembles the gleaming bodywork of a sleek sports car, the stuff of male fantasies.


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Halloween has become less scary and more sexy - NorthJersey.com

Halloween has become less scary and more sexy - NorthJersey.com | Sex Marketing | Scoop.it

Miley Cyrus' twerking outfit from the MTV Video Music Awards, a high-cut smiling teddy leotard and large foam finger with red-painted fingernails, is this year's hottest Halloween costume, but it's certainly not the sexiest.

Each year Halloween's sex factor gets kicked up a notch, to the point now where you walk into any of the seasonal costumes stores, and you think you made a wrong turn into a Frederick's of Hollywood.

"Sex is selling," said Cliff Witmyer, owner of The Fun-Ghoul Costume Co. in Rutherford and a designer of sultry attire for the costume label Peter Alan. Who's buying these sexy get-ups? The majority are girls and women ages 16 to 36, "who've got the bodies," Witmyer said. But he also sees his share of women in their 40s and 50s. His typical customer, he said, is a conservatively dressed woman, often in business attire, who walks into his store and asks to be transformed into something sexy for Halloween. "This is one day a year they can bring their fantasies to life and get away with it," he said.

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Sex Sells: Sexuality in Advertising.

Sex Sells: Sexuality in Advertising. | Sex Marketing | Scoop.it

Since the inventions of television and radio, audiences founder been bombarded with advertise workforcets all(prenominal) seven to ten minutes. These ads did non by any means gain stereotypes, unless by being created to mention to a bulky gull audience, they help to perpetuate them. over centuries our concepts of aesthetic dish antenna have changed, but only until such(prenominal) recently were they so interchangeable crossways a wide geographic spread at the kindred time. Is this coincidence, or has our increase communication ability fostered a more universal apotheosis? From shampoo to cosmetics to clothing, over the years our virtuoso of style and our backb ace intimateity have bend more closely intertwined. In order of magnitude to better understand the percentage of advertisers in defining our notions of beauty and sexuality, it will be requisite to dismember and deconstruct ads that limn products in a sexual manner. An fantabulous example that everyone should certify is the Herbal Essences shampoo commercial.

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Ian Adamson's curator insight, March 13, 2014 8:35 PM

Many more examples in advertising.

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Shirtless men: The hottest new trend in advertising | Marie Clairvoyant

Shirtless men: The hottest new trend in advertising | Marie Clairvoyant | Sex Marketing | Scoop.it
 

Yes ladies you heard me right. According to USA Today, the trend of using bare-chested handsome men in ads is skyrocketing. Of course, half-naked women will always be used to sell products (well, hopefully not, but let’s see), yet we are seeing more and more men flaunting their sexuality to sell us things. Remember the Diet Coke man ’The Gardener’ everyone raved about earlier this year? Yes you do. Now, KRAFT Dressing has become the latest  example of this trend:

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Advertisements Are Still Sexist But Consumers Are Getting Smarter - PolicyMic

Advertisements Are Still Sexist But Consumers Are Getting Smarter - PolicyMic | Sex Marketing | Scoop.it

In delving into the politics of women's representation in advertisements, it is hard to conjure up new arguments to spark up original conversations. Many individuals are already aware of the issues inherent in advertising. As I sat down to write something about advertising, it was not until I glanced over to the side bar of my screen that I realized what the true problem was and still continues to be how bodies are used as commodities in order to sell stuff.

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Demi Varkevisser's curator insight, April 30, 2013 6:57 PM

This article will hihglight the extreme over use of female sexuality in advertisement. It will also pinpoint the importantance of feminist knowledge winthin the topic of sexism in advertisement. 

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Playgirl Editor: Esquire Objectifies Women -- So What?! - iVillage Entertainment

Playgirl Editor: Esquire Objectifies Women -- So What?! - iVillage Entertainment | Sex Marketing | Scoop.it

Women were horrified that Esquire editor Alex Bilmes said men think of women like they think of cars...er, at a feminism panel. It might have been the wrong place to assert such theories, but is he really wrong?

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Discrimination trumps sex as most offensive issue in advertising - B&T Marketing & Media

Discrimination trumps sex as most offensive issue in advertising - B&T Marketing & Media | Sex Marketing | Scoop.it

Australians complained more about discrimination and vilification in advertising than they did about sex and sexuality last year, the Advertising Standards Bureau (ASB) has revealed.

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The perfume ads banned for being too raunchy - Fashion Industry ...

The perfume ads banned for being too raunchy - Fashion Industry ... | Sex Marketing | Scoop.it

ASA released a statement, “Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children”.

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Use of Sexuality in Indian Entertainment : A sign of liberation or a ...

Use of Sexuality in Indian Entertainment : A sign of liberation or a ... | Sex Marketing | Scoop.it
This is a record breaking ad selling mango juice. Movies and advertising use several different methods to appeal to the audience but the one tactic that is most popular and effective is the usage of sex.
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Using Sex Appeal in Advertising - Business Tabous... Qu'en pensez ...

The most obvious reason sex appeal works in advertising is that it grabs attention.

Both males and females are attracted to this type of advertising. It is a powerful instinctive attraction that will take our focus from anything else we may be doing. And advertisers know this. They play off of our curiosity. They know that it will be more likely to be recalled than most other forms of appeals because of the generated interest.

Also, many advertisers have found that overly controversial images, even if they are taken off of the air, will stir up discussions about the ad and the product associated with it. Even if someone does not agree with what is put on an ad, they are still talking about it. By those discussions being had, the name of your product stays in the minds of consumers longer.

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Insensitive or just mirroring reality? | MxM India

Insensitive or just mirroring reality? | MxM India | Sex Marketing | Scoop.it
While Pops talks of bringing a change by subtle but conscious ways, Rahul Sengupta, National Creative Director, TBWA\India, agrees that women are used as props or for glamour in advertising. He said, “To add beauty or sexuality to the film, ...
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New Year's Resolutions? Lose Weight? Stop Smoking? Think Again ...

New Year's Resolutions? Lose Weight? Stop Smoking? Think Again ... | Sex Marketing | Scoop.it
The principle itself was sound, and decades of American advertising successes were the proof. Advertisements appealing to social aspirations, status, sexuality, envy, and a raft of other psycho-social determinants of ...
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The most successful sexy ads

The most successful sexy ads | Sex Marketing | Scoop.it

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Actress Megan Fox is advertising’s sexiest celebrity according to new statistics released by video advertising and analytics experts Visible Measures. Megan’s role in the Armani campaign ‘Hotel Service’, in which she changes from underwear into a pair of jeans, has brought in over 18 million views worldwide. Fox trumps the likes of fellow celebrities Beyoncé for H&M (12.7million views), Jessica-Jane Clement for Lynx (12.7million views), David Beckham for H&M (12.4million views) and Lara Stone for Calvin Klein (10.9million views). The top 10 chart for the sexiest ever ads is somewhat inevitably littered with Victoria’s Secret models, but perhaps surprisingly a car ad also makes the top ten. Fiat’s ‘Seduction’ is also the advert featured in the top 10 in which the actors keep the most clothes on. H&M is hailed the sexiest high street brand, with campaigns featuring both David Beckham and Beyoncé racking up 25 million collective views. As a surprise, the sexiest most-watched ad ever comes from Fortnight Lingerie, a Canadian lingerie company. Their winning campaign, Super Sexy CPR, with a True Reach of 18.6 million views, features two models demonstrates proper CPR techniques. The top ten sexiest ads-ever crowns women the sexier gender. The line up consists of one advert with a man semi-naked (Beckham), eight films featuring scantily dressed women and only one campaigning which both genders feature.

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Liqui Moly's advert with alluring model is 'not offensive' - BDlive

Liqui Moly's advert with alluring model is 'not offensive' - BDlive | Sex Marketing | Scoop.it

IT IS neither unusual nor wrong to use a woman’s sexuality to sell products. This was the conclusion of the Advertising Standards Authority in a ruling last week, after a member of the public complained about a life-size stand for motor oil and lube company Liqui Moly’s products.

The stand featured the company’s blonde German model — Miss Moly or Gizela, as she is known in Germany — wearing high heels, hot pants and a white shirt knotted above her hips and holding two of the company’s products. The stand appears at many car shows and racing events, as well as in stores, and is used to hold brochures for some of Liqui Moly’s more than 4,000 automotive products.

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THE NAKED TRUTH Male Celebs Who Understand Sex Sells And Strip To Prove It - Queerty

THE NAKED TRUTH Male Celebs Who Understand Sex Sells And Strip To Prove It - Queerty | Sex Marketing | Scoop.it

While everyone from Mario Lopez (above) to Levi Johnston has shown us some of  their bits and bitties for personal promotion (or a buck or two), there are some  male celebrities (and subcelebrities) who’ve stripped down strictly for  publicity purposes. Whether it’s for a cause or publicity for a produce—think  album, movie, book or cause — we’re not complaining. Women seem to be  objectified on the daily. Just look at the latest with Lady Gaga and V magazine. So we got  to thinking: More men need to give up the goods for some equal opportunity  titillation. Who’s with us? Yeah, we knew there’d be very little resistance.  Here’s a mere sampling of what we uncovered. You’re welcome.

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Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ...

Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ... | Sex Marketing | Scoop.it

An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.”

The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, frolicking in cream. The interlude is set up as the fantasy of a male employee during a meeting.  

Dreamscape Networks argued that the ad was not degrading, as it portrayed the female lead as the head of the business and the fantasy sequence was limited to the male employee’s imagination.

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Are Bloggers Afraid To Talk About Sex? | BlogHer

Are Bloggers Afraid To Talk About Sex? | BlogHer | Sex Marketing | Scoop.it

I'm a sex writer.  Well, I'm more than simply a sex writer, but I'm very open about the fact that I  write about sex-related topics in my blog and in other media. I have no problem with being known as a "Sex Writer" mainly because I feel that women have the right to speak openly about sex from a sex-positive point of view, rather than a shaming one. I encourage women to speak freely about their sexuality, sexual identity, and yes, sexual behavior. I recognize, however, that doing so publicly can be rather daunting.

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Kraft Has Tapped the Sexy Zesty Guy to Promote the Italian ...

Kraft Has Tapped the Sexy Zesty Guy to Promote the Italian ... | Sex Marketing | Scoop.it

While food is associated with sex on subconscious level, this is the first time Kraft Foods uses the erotic theme in its advertising in such an explicit fashion. In contrast, in its past hilarious effort for Kraft's Athenos lineup, a Greek grandmother reprimands young people for showing off their sexuality.

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Fiat ad banned for over sexualisation and portraying unsafe driving ...

Fiat ad banned for over sexualisation and portraying unsafe driving ... | Sex Marketing | Scoop.it

A TV ad for the Fiat 500 has been banned for depicting unsafe driving and being overly sexualised.

The ad features a feisty Italian woman who transforms into a car in the imagination of a man. It ends with the car speeding off.

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How Men vs. Women respond to sex appeal | Keep Your Brand ...

How Men vs. Women respond to sex appeal | Keep Your Brand ... | Sex Marketing | Scoop.it
Advertisers have been using sex appeal and image to sell since the late 1800s. When Maidenform bras started using models in the nude for ads, they quickly became the leading bra company. Sex in advertising sells a ...
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Which sells better sex or humour? | Creative Advertisements And TV ...

This article examines the changing shifts in advertising and contrasts two of the most fundamental advertising techniques – sex and humour. Sex and humour are considered by many to be the most fundamental advertising techniques in the ...
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Street Art: Vinz – human bodies and sexuality in advertising - Respect

Street Art: Vinz – human bodies and sexuality in advertising - Respect | Sex Marketing | Scoop.it
Here is an intresting reflection on the use of human bodies and sexuality in the advertising industry to sell products that rarely have much to do with the painted picture. The D&G reference is reminiscent of the highly criticized ...
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Naked Wippa not sexual enough for ad ban - B&T Marketing & Media

Naked Wippa not sexual enough for ad ban - B&T Marketing & Media | Sex Marketing | Scoop.it

A banner dragged behind a helicopter over Sydney showing Nova DJ Wippa dressed only in a Santa hat, undies and gumboots dragged behind a helicopter has escaped censure because it is not sexy.

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Best of the Bag 2012: Visual Skirmishes in the War on Women ...

Best of the Bag 2012: Visual Skirmishes in the War on Women ... | Sex Marketing | Scoop.it
Karrin called out the “sex sells” mentality of Super Bowl advertising and the sexually exploitive nature of presenting even feminist issues in American media because, as we all know, you can't make a point about realistic ...
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