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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella

Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella | Sex Marketing | Scoop.it

The Advertising Standards Board has dismissed complaints from the public against an Ella Baché ad depicting three smiling naked models.

The decision vindicates advice from the Outdoor Media Association which said that the smiling version of the campaign would be acceptable to the ASB but warned that a version with more serious expressions could be seen as overly-sexualised.

As a result of the OMA advice, outdoor media owners told Ella Baché they could not run the serious faced version. The beauty brand got around this by featuring it in a light box installation around Circular Quay in Sydney in the run up to The Fleet Review.

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Gracie Passette's curator insight, October 16, 2013 12:42 AM

Serious face = sexy. Got it?

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Sex(ism) still sells, apparently | Women's Views on News

Sex(ism) still sells, apparently | Women's Views on News | Sex Marketing | Scoop.it

Campaign groups are stepping up the fight against sexist advertising.

The advertising industry may appear to have come a long way since the Mad Men era, when a woman’s place was most definitely in the home and the only reason to let the wife pop in to the office was when it needed a spring clean.

But has it?

Slogans like ‘Don’t worry darling, you didn’t burn the beer’ and ‘Christmas morning she’ll be happier with a Hoover’ may be laughable today, but big businesses are still using sexism to sell everything from breakfast cereals to banking.

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Another twist in van advertising row - Stuff.co.nz

Another twist in van advertising row - Stuff.co.nz | Sex Marketing | Scoop.it

The story of an advertising campaign deemed offensive has taken a fresh turn.

Independent Forklifts in Washdyke has struck criticism from a major supermarket chain that banned one of its vans from their properties because of the nature of signwriting on the vehicle.

The company had earned a slap on the wrist this week from the Advertising Standards Authority for using "sexualised and objectified" women in scanty clothing on its vans.

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Sydney apartment project uses image of naked woman to sell property - Herald Sun

Sydney apartment project uses image of naked woman to sell property - Herald Sun | Sex Marketing | Scoop.it

THE term 'property porn' is commonly used to describe stunning homes of the rich and famous. One developer, however, has taken it too literally, using an image of a naked woman to sell apartments.

A website set up for the East Central apartment project in Surry Hills, by Samadi Developments, is splashed with a reclining naked woman on the homepage.

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Fiat ad banned for over sexualisation and portraying unsafe driving ...

Fiat ad banned for over sexualisation and portraying unsafe driving ... | Sex Marketing | Scoop.it

A TV ad for the Fiat 500 has been banned for depicting unsafe driving and being overly sexualised.

The ad features a feisty Italian woman who transforms into a car in the imagination of a man. It ends with the car speeding off.

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Naked Wippa not sexual enough for ad ban - B&T Marketing & Media

Naked Wippa not sexual enough for ad ban - B&T Marketing & Media | Sex Marketing | Scoop.it

A banner dragged behind a helicopter over Sydney showing Nova DJ Wippa dressed only in a Santa hat, undies and gumboots dragged behind a helicopter has escaped censure because it is not sexy.

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