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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’

‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’ | Sex Marketing | Scoop.it

It is every man’s fantasy to be faced with a beautiful woman who tells you that they want you to take it out and put it in their mouth, yet the advertisers behind the raunchy new electronic cigarettes campaign have faced a backlash from angry rivals.

The sexy new advertising campaign for VIP Electronic Cigarette Company are designed to promote the novel taste of the new product. They screened after the 9pm watershed for the first time last night.

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Fiat ad banned for over sexualisation and portraying unsafe driving ...

Fiat ad banned for over sexualisation and portraying unsafe driving ... | Sex Marketing | Scoop.it

A TV ad for the Fiat 500 has been banned for depicting unsafe driving and being overly sexualised.

The ad features a feisty Italian woman who transforms into a car in the imagination of a man. It ends with the car speeding off.

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Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella

Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella | Sex Marketing | Scoop.it

The Advertising Standards Board has dismissed complaints from the public against an Ella Baché ad depicting three smiling naked models.

The decision vindicates advice from the Outdoor Media Association which said that the smiling version of the campaign would be acceptable to the ASB but warned that a version with more serious expressions could be seen as overly-sexualised.

As a result of the OMA advice, outdoor media owners told Ella Baché they could not run the serious faced version. The beauty brand got around this by featuring it in a light box installation around Circular Quay in Sydney in the run up to The Fleet Review.

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade

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Gracie Passette's curator insight, October 16, 2013 12:42 AM

Serious face = sexy. Got it?