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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Café muito erótico - Sexo no Marketing

Café muito erótico - Sexo no Marketing | Sex Marketing | Scoop.it

Todos sabemos que o café é estimulante, mas daí a ser excitante… 

Não é a primeira vez que uma marca de cafés se apresenta no mercado com um posicionamento erótico. Se a LAVAZZA já o fez no passado, hoje a polémica recai sobre a FRESH ONE: 

Paula Maria Tinoco Trindade's insight:

Artigo completo em: http://sexonomarketing.com/cafe-muito-erotico/ ;

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Vai uma rapidinha?

Vai uma rapidinha? | Sex Marketing | Scoop.it

A pressa e a correria do dia-a-dia nem sempre deixam as pessoas aproveitarem alguns prazeres da vida. Aprender uma língua nova será um deles? Segundo a nova campanha de publicidade do Instituto Espanhol de Línguas, sim!

Paula Maria Tinoco Trindade's insight:

Continuação em www.sexonomarketing.com 

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Afinal o SEXO vende? | Sexo no Marketing

Afinal o SEXO vende? | Sexo no Marketing | Sex Marketing | Scoop.it

Nas últimas três décadas de publicidade verificamos a existência de um denominador comum: SEXO, SEXO e mais SEXO. O uso do sexo na publicidade não é recente, no entanto, ao longo do tempo tem vindo a assumir abordagens cada vez mais ousadas. Uma liberdade criativa que não é limitada às marcas, por exemplo, de preservativos ou lingerie que seriam, à partida, as proprietárias óbvias deste tipo de estratégia.

Aqui nesta rúbrica da revista Marketeer para além de vos apresentar casos de sex advertising, pretendo também responder ao velho cliché “será que o sexo vende?”. É importante não só entender o posicionamento de caracter sexual das diferentes marcas como também os resultados comerciais que daí advém.

O primeiro caso que vos quero apresentar é do sector automóvel, mais propriamente da marca FIAT.

No evento Los Angeles Auto Show, que decorreu entre 30 de Novembro a 9 de Dezembro de 2012, Olivier Francois, director de marketing da Chrysler e CEO da Fiat, defendeu que o extraordinário resultado nas vendas do Fiat 500 Abarth em 2012, deveu-se não só às características do produto Italiano, como também ao anúncio que tinha sido apresentado naquele mesmo evento um ano antes. Anúncio no qual uma deslumbrante modelo italiana – Catrinel Menghia – provoca um indivíduo que passa na rua. Enquanto este protagonista é seduzido contra um pilar, os consumidores corriam para os stands de vendas para cobiçar o carro anunciado. Apesar dos representantes da marca terem demonstrado inicialmente algum receio que o anúncio fosse demasiado sexy para a televisão americana, o vídeo tornou-se viral e em apenas alguns dias 11 000 000 de pessoas viram o anúncio no Youtube e 111 milhões no Super Bowl.

Paula Maria Tinoco Trindade's insight:

Mais informação em: www.sexonomarketing.com

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Texas Brewery Advertises Blonde Ale That “Goes Down Easy,” Offers Eyeroll-Inducing Defense Of How Funny It Is

Texas Brewery Advertises Blonde Ale That “Goes Down Easy,” Offers Eyeroll-Inducing Defense Of How Funny It Is | Sex Marketing | Scoop.it

Sex jokes and beer go together like bros and cluelessness. Case in point: Deep Ellum Brewery’s  Blonde Ale, which is features a blonde Kewpie doll on the can with the slogan “Goes Down Easy.” The slogan and image is also featured on the side of a hot pink company van. It’s a sexual innuendo about blowjobs — get it?  Clearly that’s what the Texas craft brewery intended when they advertised their smoother alcoholic beverage, with little regard for women who find the suggestion they “go down easy” offensive.

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Oppo N1 teased again: will it have a rear touch panel? (release date pegged for Sept 23)

Oppo N1 teased again: will it have a rear touch panel? (release date pegged for Sept 23) | Sex Marketing | Scoop.it

Just yesterday, Oppo confirmed the existence of the N1, the company’s new flagship, and today the company posted one more image teasing that the device might have some form of a touch panel on its back.
With an almost erotic image showing the exposed back of a woman, Oppo teased: “Don’t just touch the front, the back is also interesting…” Cheesy! Right beneath that line the N1 name appears once again and Oppo mentions a “rear touch panel” and “brand new experience.”

Paula Maria Tinoco Trindade's insight:

A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady's back.

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Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky

Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky | Sex Marketing | Scoop.it

This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high heels lying on a shag rug on the floor. The photo is snapped either through a mirror or a door, only showing the woman from her shoulders down as she lays on the ground. Her head, which is hung down or bent over, is hidden from view. Given her headless-ness, it’s fairly objectifying as far as lingerie images go —compared with, say, Victoria’s Secret ads which depict smiling women looking directly into the camera.

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Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ...

Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ... | Sex Marketing | Scoop.it

An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.”

The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, frolicking in cream. The interlude is set up as the fantasy of a male employee during a meeting.  

Dreamscape Networks argued that the ad was not degrading, as it portrayed the female lead as the head of the business and the fantasy sequence was limited to the male employee’s imagination.

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Sex Still Sells, But It's Getting Boring | Digital Marketer | It's just smarter

Sex Still Sells, But It's Getting Boring | Digital Marketer | It's just smarter | Sex Marketing | Scoop.it

There is no doubt that sex in advertising catches your attention. The headline of this post probably caught your attention just because it had the word “sex” in it. But now, advertising streams are so saturated with sex-bent ads, that the sex-based campaigns really have to standout with creativity and connection to sell.

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Fiat ad banned for over sexualisation and portraying unsafe driving ...

Fiat ad banned for over sexualisation and portraying unsafe driving ... | Sex Marketing | Scoop.it

A TV ad for the Fiat 500 has been banned for depicting unsafe driving and being overly sexualised.

The ad features a feisty Italian woman who transforms into a car in the imagination of a man. It ends with the car speeding off.

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13 marcas que apuestan por lo del “sexo vende” : Marketing Directo

13 marcas que apuestan por lo del “sexo vende” : Marketing Directo | Sex Marketing | Scoop.it

Incluso las más conservadoras de las empresas se basan en el sexo para vender sus productos. Juegan con uno de nuestros deseos humanos más profundos. Aunque “La información sexual no llama la atención”, según asegura la Universidad de Georgia Tom Reichert, la gente siente el deseo de ser atractivos a los demás, les gusta el romance, la intimidad, el amor y los maravillosos sentimientos que éste implica.


Via QA Solutions, Tarssis Dessavre Oliva
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Tarssis Dessavre Oliva's curator insight, February 12, 2013 9:36 PM

Las imágenes también son parte del lenguaje, sobre todo en cuanto se habla de publicidad, cine, teatro, etc. Por ello es imprescindible mostrar cómo es que las empresas apuestan a los temas sexuales para acaparar la atención del público. Lo anterior puede explicarse con base en que se trata de una necesidad fisiológica inherente a los seres humanos como lo plantea el psicólogo Maslow.

 Lo interesante de este artículo radica en que expone una variedad de empresas que utilizan tales recursos. No obstante, me parece que sería interesante que incluyera una comparación entre empresas de diversas partes del mundo e incluso hacer un breve apartado sobre publicidad infantil que pueda incluir cierto lenguaje sexual.

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Western dogma of advertising and consumerism | Redress ...

Western dogma of advertising and consumerism | Redress ... | Sex Marketing | Scoop.it

...As well as showing us products, adverts also present us with values, ideals and social standards. They draw upon major personal themes such as beauty, happiness, love, companionship, sex and self-image, in a positive but unrealistic light to promote their product. As a consequence, these adverts are potentially shaping us towards mental states which are in fact quite inhibiting, insecure and unhealthy...

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The Ethical Adman: Is sexy advertising impairing your judgement?

The Ethical Adman: Is sexy advertising impairing your judgement? | Sex Marketing | Scoop.it
Could there be much more to the use of erotica in ads than the obvious "Sex! Now that we have your attention..."? Arousal inhibits judgement. Which makes everything an easier sell. But the sex appeal of advertising seems to ...
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Media and Gender: Do Japanese TV Commercials Deepen Gender ...

"...In the poster and advertisement of the “campaign girl”, the girl is always wearing bikini or sexy dress and the advertisement is spreading and will be posted all over the pubs and bars in Japan every year..."

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Será o vermelho por acaso?

Será o vermelho por acaso? | Sex Marketing | Scoop.it

O “The Women in Red” foi um filme, lançado em 1984, que apesar de ser uma comédia romântica, tinha um factor de sedução muito patente. Afinal de contas o protagonista Gene Wilder apaixona-se por uma misteriosa mulher vestida de vermelho. Mas terá sido esta cor escolhida ao acaso? 

Paula Maria Tinoco Trindade's insight:

Leia o artigo completo em: http://sexonomarketing.com/sera-o-vermelho-por-acaso/

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Eleições… | Sexo no Marketing

Eleições… | Sexo no Marketing | Sex Marketing | Scoop.it

Sendo este dia, de 25 de Maio de 2014, marcado pelas eleições europeias, questiono – será que, nos dias de hoje, faz sentido falarmos de um Marketing Político de cariz sexual? Recordemos que há mais de 30 anos atrás todos os meios de comunicação foram bombardeados com notícias sobre a famosa Cicciolina, uma ex-actriz porno, que enveredou pela vida política. A famosa Húngara, após ter sido, várias vezes, censurada e processada pelo crime de atentado ao pudor, ao mostrar as suas partes íntimas nos programas de televisão, encontrou outra forma de transgredir e chamar a atenção sem precisar cometer tal crime – passou a misturar temáticas políticas nas suas apresentações.

Paula Maria Tinoco Trindade's insight:

Mais informações em www.sexonomarketing.com

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You'll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW) - Kotaku Australia

You'll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW) - Kotaku Australia | Sex Marketing | Scoop.it

Mangled bodies, pierced and tattooed newborns, underwear sniffers and twisted mutations — this is how advertising agency TBWA sold the PlayStation 2 in France. Warning — NSFW images coming up.

PlayStation marketing has always been pretty strange — David Lynch created a PlayStation 2 ad, after all — but the Paris branch of TBWA took strange to an entirely twisted new level. I’d almost put these out of my mind, but then Redditor seeyoshirun had to go and dig them back up again. Now everyone has to suffer.

Some of our non-French readers will recognise some of these images. Several of the tamer pieces made it out of the country, slipping into magazines and such. This one, for instance. It’s creepy, but not to the point of being disturbing.

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Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella

Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella | Sex Marketing | Scoop.it

The Advertising Standards Board has dismissed complaints from the public against an Ella Baché ad depicting three smiling naked models.

The decision vindicates advice from the Outdoor Media Association which said that the smiling version of the campaign would be acceptable to the ASB but warned that a version with more serious expressions could be seen as overly-sexualised.

As a result of the OMA advice, outdoor media owners told Ella Baché they could not run the serious faced version. The beauty brand got around this by featuring it in a light box installation around Circular Quay in Sydney in the run up to The Fleet Review.

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Gracie Passette's curator insight, October 16, 2013 12:42 AM

Serious face = sexy. Got it?

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ASB rules against 'F*** me I'm famous' Guetta poster - MuMbrella

ASB rules against 'F*** me I'm famous' Guetta poster - MuMbrella | Sex Marketing | Scoop.it

A poster promoting an album mixed by DJ David Guetta has fallen foul of the ad watchdog after complaints from the public

The ad features Guetta with his hands cupping his wife’s breasts.

One complaint to the Ad Standards Board said: “I think that the advertisement breaches the ASB’s guidelines because the word ‘fuck’ is referred to (as ‘f***) in a sexual manner. this is highlighted by the accompanying photograph of a man holding a woman’s breasts. the poster is large, over one meter at its longest length and placed outdoors next to a busy road.”

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Most Creative Sex Sell Ads | A Creative Blog

Most Creative Sex Sell Ads | A Creative Blog | Sex Marketing | Scoop.it

Advertising campaigns of recent years show that despite all the protests and bans on the use of sexual imagery in advertising will never give up. The use of sexual or erotic images, images in advertising to attract the interest of the consumer to a specific product for sale. A characteristic feature of sex in advertising is the lack of communication between the advertised product and the images used. The purpose of sexual imagery in advertising – to attract the attention of potential customers. In today’s world of sex out of the keyhole, and the marriage bed became available at every turn.

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In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks | Sex Marketing | Scoop.it
The new Diet Dr. Pepper ad features Ford model Josh Button doing his best shirtless hunk Zoolander and being really really really really good looking.

Via k3hamilton
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25 Brilliant SexSells Advertising examples for your inspiration ...

25 Brilliant SexSells Advertising examples for your inspiration ... | Sex Marketing | Scoop.it

Sex in advertising or sex sells is the use of sexual or erotic imagery (also called “sex appeal”) in advertising to draw interest to and to help sell a particular product. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised.

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Oh No They Didn't! - Keira's TV ad is now strictly for grownups ...

Oh No They Didn't! - Keira's TV ad is now strictly for grownups ... | Sex Marketing | Scoop.it
'We also noted that there was clear sexual tension between the pair and that they appeared about to kiss on the bed. 'We considered the ad was suitable for older children, but that the sexually suggestive material was ...
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Go Daddy: Sex, Shame, and the Super Bowl

Go Daddy: Sex, Shame, and the Super Bowl | Sex Marketing | Scoop.it

The Super Bowl is known for bringing out the best (and worst) in advertisers around the globe. This weekend, you’ll see viral sensations, spots that completely miss the mark, and more than a few ads that aim to push the boundaries of good taste. If you look closely, far past the gray area between funny and offensive, deep into the realm of misogyny and exploitation, you’ll more than likely find a commercial from GoDaddy.com.

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Naked Wippa not sexual enough for ad ban - B&T Marketing & Media

Naked Wippa not sexual enough for ad ban - B&T Marketing & Media | Sex Marketing | Scoop.it

A banner dragged behind a helicopter over Sydney showing Nova DJ Wippa dressed only in a Santa hat, undies and gumboots dragged behind a helicopter has escaped censure because it is not sexy.

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Why Female Pop Stars Are Better At Singing About Sex - Huffington Post

Why Female Pop Stars Are Better At Singing About Sex - Huffington Post | Sex Marketing | Scoop.it
Why Female Pop Stars Are Better At Singing About Sex
Huffington Post
Sex sells. And music about sex sells even better. So the fact that the Bruno Mars single "Locked Out of Heaven" is pretty sexual was not surprising.
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