According to the New York Times, some men's underwear companies are beginning to react against the notion that male underwear models should look like they're chiseled from stone. In the words of designer Jason Scarlatti, “We are going for something a little more statuesque, and a little less steroid-y.” Also on the agenda? Giving the underwear models identity, "so they are not just a piece of meat," according to PR executive James LaForce. Also, taking the emphasis off of the crotch shot. Fare thee well, crotch shot. You will be missed.