Sex Marketing
6.8K views | +1 today
Follow
Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
Your new post is loading...
Your new post is loading...
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Men's Underwear Ads Want You to Know Men Aren't Just 'Pieces of Meat' - Jezebel

Men's Underwear Ads Want You to Know Men Aren't Just 'Pieces of Meat' - Jezebel | Sex Marketing | Scoop.it

According to the New York Times, some men's underwear companies are beginning to react against the notion that male underwear models should look like they're chiseled from stone.  In the words of designer Jason Scarlatti, “We are going for something a little more statuesque, and a little less steroid-y.”  Also on the agenda?  Giving the underwear models identity, "so they are not just a piece of meat," according to PR executive James LaForce.  Also, taking the emphasis off of the crotch shot.  Fare thee well, crotch shot.  You will be missed.

more...
malek's comment, May 26, 2013 7:32 PM
not your average dude
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Discrimination trumps sex as most offensive issue in advertising - B&T Marketing & Media

Discrimination trumps sex as most offensive issue in advertising - B&T Marketing & Media | Sex Marketing | Scoop.it

Australians complained more about discrimination and vilification in advertising than they did about sex and sexuality last year, the Advertising Standards Bureau (ASB) has revealed.

more...
No comment yet.
Rescooped by Paula Maria Tinoco Trindade from A Cultural History of Advertising
Scoop.it!

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks | Sex Marketing | Scoop.it
The new Diet Dr. Pepper ad features Ford model Josh Button doing his best shirtless hunk Zoolander and being really really really really good looking.

Via k3hamilton
more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Use of Sexuality in Indian Entertainment : A sign of liberation or a ...

Use of Sexuality in Indian Entertainment : A sign of liberation or a ... | Sex Marketing | Scoop.it
This is a record breaking ad selling mango juice. Movies and advertising use several different methods to appeal to the audience but the one tactic that is most popular and effective is the usage of sex.
more...
No comment yet.