Sex Marketing
Follow
Find tag "marketing"
5.1K views | +1 today
Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
Your new post is loading...
Your new post is loading...
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Já pensou anunciar… em pernas?

Já pensou anunciar… em pernas? | Sex Marketing | Scoop.it

Muitas são as marcas que utilizam conteúdos sensuais para cativar a atenção dos consumidores e vender os seus produtos. No entanto, não são só os conteúdos publicitários que seguem esta linha estratégica. Cada vez mais, as marcas procuram novas abordagens para anunciar os seus produtos de forma sexy… como as pernas das mulheres. Uma tendência forte, no Japão

Paula Maria Tinoco Trindade's insight:

Artigo completo em http://sexonomarketing.com/ja-pensou-anunciar-em-pernas/

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Afinal o SEXO vende? | Sexo no Marketing

Afinal o SEXO vende? | Sexo no Marketing | Sex Marketing | Scoop.it

Nas últimas três décadas de publicidade verificamos a existência de um denominador comum: SEXO, SEXO e mais SEXO. O uso do sexo na publicidade não é recente, no entanto, ao longo do tempo tem vindo a assumir abordagens cada vez mais ousadas. Uma liberdade criativa que não é limitada às marcas, por exemplo, de preservativos ou lingerie que seriam, à partida, as proprietárias óbvias deste tipo de estratégia.

Aqui nesta rúbrica da revista Marketeer para além de vos apresentar casos de sex advertising, pretendo também responder ao velho cliché “será que o sexo vende?”. É importante não só entender o posicionamento de caracter sexual das diferentes marcas como também os resultados comerciais que daí advém.

O primeiro caso que vos quero apresentar é do sector automóvel, mais propriamente da marca FIAT.

No evento Los Angeles Auto Show, que decorreu entre 30 de Novembro a 9 de Dezembro de 2012, Olivier Francois, director de marketing da Chrysler e CEO da Fiat, defendeu que o extraordinário resultado nas vendas do Fiat 500 Abarth em 2012, deveu-se não só às características do produto Italiano, como também ao anúncio que tinha sido apresentado naquele mesmo evento um ano antes. Anúncio no qual uma deslumbrante modelo italiana – Catrinel Menghia – provoca um indivíduo que passa na rua. Enquanto este protagonista é seduzido contra um pilar, os consumidores corriam para os stands de vendas para cobiçar o carro anunciado. Apesar dos representantes da marca terem demonstrado inicialmente algum receio que o anúncio fosse demasiado sexy para a televisão americana, o vídeo tornou-se viral e em apenas alguns dias 11 000 000 de pessoas viram o anúncio no Youtube e 111 milhões no Super Bowl.

Paula Maria Tinoco Trindade's insight:

Mais informação em: www.sexonomarketing.com

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Anúncio polémico de Scarlett Johansson

Anúncio polémico de Scarlett Johansson | Sex Marketing | Scoop.it

“Under The Skin” é o novo filme protagonizado por Scarlett Johansson que chega aos cinemas norte-americanos já no próximo dia 4 de abril. Para promover a película, a produtora A24 concebeu uma campanha publicitária que já está a provocar polémica no mundo virtual.

No filme Johansson interpreta uma “femme fatale” alienígena. Por isso, a produtora teve a ideia de publicar um anúncio na conhecida web de anúncios classificados Craigslist. No anúncio pode ver-se uma sugestiva imagem das costas e da anca da atriz, bem como um misterioso texto: “Esta sou eu. Onde estás? Quando foi a última vez que tocaste em alguém?”.

Além disso, de acordo com o Marketing Directo, o anúncio inclui ainda um número de telefone. Ao marcá-lo, o utilizador ouve uma gravação em que a voz de Scarlett Johansson tenta seduzi-lo com a frase “Come to me”.

No entanto, o anúncio acabou já por ser removido da Craigslist. Esta campanha, em que o mistério parece ser o ingrediente principal da promoção ao filme, integra ainda alguns cartazes publicitários acompanhados pela hashtag #UnderTheSkin.

Paula Maria Tinoco Trindade's insight:

Mais conteúdos sobre o SEXO no MARKETING em:

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Nude Polish beauties posing with coffins (not a Halloween prank)【NSFW】 - ROCKETNEWS24

Nude Polish beauties posing with coffins (not a Halloween prank)【NSFW】 - ROCKETNEWS24 | Sex Marketing | Scoop.it

When it comes to advertising, we can’t fully agree with the saying that “sex sells”, but we can’t deny the fact that a touch of sex appeal in commercials do have an effect in attracting the glances of many. Advertising and packaging featuring alluring ladies have been around since the 19th century, and have on many occasions sparked controversy, deliberately or not.

We’ve seen girls in skimpy outfits modeling for cars, sexy starlets promoting anything from perfume to apparel to even burgers. Just when we thought that such means of provocative advertising can no longer surprise us, some marketing geniuses from Poland gave us the kiss of death with their calendar featuring voluptuous beauties posing with coffins.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California - brandchannel.com

Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California - brandchannel.com | Sex Marketing | Scoop.it

As every brand marketer knows, sex sells. And, if you're Fiat, you're suddenly aware that orange does, too.

The Italian brand has been mounting an uphill battle for mainstream awareness, brand recognition and sales in the United States since its little cars returned to American shores a couple of years ago under the aegis of Fiat's ownership of Chrysler and the keen sense of CEO Sergio Marchionne that the timing might be right for Fiat's reappearance in the US market.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Men's Underwear Ads Want You to Know Men Aren't Just 'Pieces of Meat' - Jezebel

Men's Underwear Ads Want You to Know Men Aren't Just 'Pieces of Meat' - Jezebel | Sex Marketing | Scoop.it

According to the New York Times, some men's underwear companies are beginning to react against the notion that male underwear models should look like they're chiseled from stone.  In the words of designer Jason Scarlatti, “We are going for something a little more statuesque, and a little less steroid-y.”  Also on the agenda?  Giving the underwear models identity, "so they are not just a piece of meat," according to PR executive James LaForce.  Also, taking the emphasis off of the crotch shot.  Fare thee well, crotch shot.  You will be missed.

more...
malek's comment, May 26, 2013 4:32 PM
not your average dude
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

CEO of Abercrombie & Fitch refuses to market to larger women - ABC2News - ABC2 News

CEO of Abercrombie & Fitch refuses to market to larger women - ABC2News - ABC2 News | Sex Marketing | Scoop.it

Not a size 2?  Don't have washboard abs?  Then Abercrombie &  Fitch CEO Mike Jeffries says don't bother shopping in his stores.

The head of the apparel store set off a firestorm following an article on the  Business Insider.  The website interviewed Robin Lewis, the co-author of  The New Rules of Retail.

Lewis says Abercrombie is all about sex appeal.  He says Jeffries is  only interested in attracting beautiful people into his stores and wearing their  clothes.

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade

www.about.me/paulatinocotrindade

more...
Laura Brown's comment, June 4, 2013 2:35 PM
Larger is in the eye of he beholder. Some people think a large size is anything over 12.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Are Bloggers Afraid To Talk About Sex? | BlogHer

Are Bloggers Afraid To Talk About Sex? | BlogHer | Sex Marketing | Scoop.it

I'm a sex writer.  Well, I'm more than simply a sex writer, but I'm very open about the fact that I  write about sex-related topics in my blog and in other media. I have no problem with being known as a "Sex Writer" mainly because I feel that women have the right to speak openly about sex from a sex-positive point of view, rather than a shaming one. I encourage women to speak freely about their sexuality, sexual identity, and yes, sexual behavior. I recognize, however, that doing so publicly can be rather daunting.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Svedka's Axing Its Sexy Robot Spokeswoman - Business Insider

Svedka's Axing Its Sexy Robot Spokeswoman - Business Insider | Sex Marketing | Scoop.it

Svedka's sexually confusing robot "spokeswoman" — famous for ridiculous tag  lines like "make  your next trophy wife 100% titanium" — is losing  her starring role as the vodka company's marketing mascot.
Although Ad Age reports she'll still be seen in the occasional social media  campaign and marketing event, that sounds like the beginning of the phase-out  process.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Sex sells ... cereal?

Sex sells ... cereal? | Sex Marketing | Scoop.it

This Canadian cereal makes claims about sexual health - supporting hormonal balance and desire for women and in men it helps testosterone production and energy levels - but really we know that it's all just marketing and sex sells.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

23 Brilliantly Sexy Durex Condom Advertisements

23 Brilliantly Sexy Durex Condom Advertisements | Sex Marketing | Scoop.it
In a World where we are bombarded with advertisements, sometimes the best advertisements are the ones that make us laugh and smile. In the condom industry, there is a huge opportunity to be fun and sexy.
more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Which sells better sex or humour? | Creative Advertisements And TV ...

This article examines the changing shifts in advertising and contrasts two of the most fundamental advertising techniques – sex and humour. Sex and humour are considered by many to be the most fundamental advertising techniques in the ...
more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Nivea CEO Woos Investors After Branding Rihanna Too Sexy: Retail - Bloomberg

Nivea CEO Woos Investors After Branding Rihanna Too Sexy: Retail - Bloomberg | Sex Marketing | Scoop.it

Dropping Rihanna, whom Nivea had used in advertising since 2011, formed part of Heidenreich’s plan to return the brand to its roots.

He has discarded Rihanna, yet a year after joining Nivea skin-cream maker Beiersdorf AG (BEI), Chief Executive Officer Stefan Heidenreich is still wooing investors.The CEO, who in August branded the singer too sexy to be the face of Nivea, has presided over a 41 percent jump in a share price that had barely trodden water in the four years prior to his arrival from Swiss food company Hero AG. Under Heidenreich’s leadership, the Hamburg-based company has twice raised its forecast for sales, which had stagnated since 2008.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

As salsichas e o sexo

As salsichas e o sexo | Sex Marketing | Scoop.it

Conhecem a marca Salsiçor? Pois bem, até ao dia de hoje eu nunca tinha ouvido falar de tal marca… Talvez porque viva no Continente e não nas ilhas Açorianas, mas ao que parece esta marca é a maior referência do arquipélago dos Açores na desmancha e na transformação de carnes de suíno e bovino. Tendo integrado em  2009, no Grupo Finançor, que é líder  do sector agro-alimentar nos Açores. Só este facto já levanta curiosidade para tentar entender o motivo do sucesso comercial da empresa em si… 

Numa pesquisa online deparei-me com as campanhas feitas pela marca desde 2010 com um posicionamento de cariz sexual

Paula Maria Tinoco Trindade's insight:

Texto completo em: http://sexonomarketing.com/as-salsichas-e-o-sexo/

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

The most successful sexy ads

The most successful sexy ads | Sex Marketing | Scoop.it

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Actress Megan Fox is advertising’s sexiest celebrity according to new statistics released by video advertising and analytics experts Visible Measures. Megan’s role in the Armani campaign ‘Hotel Service’, in which she changes from underwear into a pair of jeans, has brought in over 18 million views worldwide. Fox trumps the likes of fellow celebrities Beyoncé for H&M (12.7million views), Jessica-Jane Clement for Lynx (12.7million views), David Beckham for H&M (12.4million views) and Lara Stone for Calvin Klein (10.9million views). The top 10 chart for the sexiest ever ads is somewhat inevitably littered with Victoria’s Secret models, but perhaps surprisingly a car ad also makes the top ten. Fiat’s ‘Seduction’ is also the advert featured in the top 10 in which the actors keep the most clothes on. H&M is hailed the sexiest high street brand, with campaigns featuring both David Beckham and Beyoncé racking up 25 million collective views. As a surprise, the sexiest most-watched ad ever comes from Fortnight Lingerie, a Canadian lingerie company. Their winning campaign, Super Sexy CPR, with a True Reach of 18.6 million views, features two models demonstrates proper CPR techniques. The top ten sexiest ads-ever crowns women the sexier gender. The line up consists of one advert with a man semi-naked (Beckham), eight films featuring scantily dressed women and only one campaigning which both genders feature.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss

Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss | Sex Marketing | Scoop.it

In the ad, Stamos has a dab of yogurt kissed from his lip by a beautiful woman.

Now, sales of yogurt have grown steadily in recent years. And moms and kiddos are eating plenty of it. So who is Dannon trying to appeal to here?

Everyone, it turns out. With a huge audience on Sunday, spanning multiple generations, Dannon hopes to catch the attention of lots of folks.

But "the big opportunity for us is with 20- and 30-somethings," says Art D'Elia, vice president of marketing at Dannon.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Sex sells? Trend may be changing - ESPN

Sex sells? Trend may be changing - ESPN | Sex Marketing | Scoop.it

Most of us have heard this phrase so many times, we no longer question its veracity, especially when it comes to sports. As the popular thinking goes, if a female athlete wants to succeed in the endorsement game, she should be willing to trade on her body and her looks first, her athletic talent second.

Just take a glance in the rearview mirror. Over the past 15 years, some of the female athletes who have won biggest in the race for sponsors are Danica Patrick, Maria Sharapova and Anna Kournikova.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Sex sells... or does it? Courtney Force controversy

Sex sells... or does it? Courtney Force controversy | Sex Marketing | Scoop.it

Nothing like a little skin to get the controversy rolling.    This one I’ve had my eye on since it was announced, waiting anxiously to see what reaction it generates.

The Body issue is a yearly project that ESPN Magazine produces where it showcases various athletes in poses reminiscent of their sport genre, totally and completely nude.   The idea, is that you see and appreciate the exceptional physique that these athletes have created with all of their hard work.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Portable Speaker Ads Try to Sell with Sex

Portable Speaker Ads Try to Sell with Sex | Sex Marketing | Scoop.it
A lesson on what NOT to do with advertising. Radio Shack butchers the Beats Pill and Boom Movement beats off.
more...
Laura Brown's comment, May 13, 2013 10:03 AM
Just shows how they still sell to men - forgetting to market to women. This sort of sex sells ad just turns me off, annoying actually.
malek's curator insight, May 14, 2013 7:59 AM

There are 2 familiar sayings in each newrooms acroos the country

1- Sex sells

2- If it bleeds, it leads

 

Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Why Turning Up the Heat Might Turn Down the Sales - Business 2 Community

Why Turning Up the Heat Might Turn Down the Sales - Business 2 Community | Sex Marketing | Scoop.it

We’ve all heard the old adage, “sex sells.” But is steamy advertising really all  that useful? It turns out that it’s easy for racy ads to fall short, and  alienate potential consumers in the bargain. Let’s take a look at why you might  want to leave the shirtless hunks at home.

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade

www.about.me/paulatinocotrindade

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Does Sex Sell Airline Seats? Some Airlines Hope So. | The ...

Does Sex Sell Airline Seats? Some Airlines Hope So. | The ... | Sex Marketing | Scoop.it
Some airlines are trying to bring sexy back to flying, this time around with attempts that are much more in-your-face than the golden age of flying ever displayed – and, no surprise, the move is causing plenty of controversy for ...
more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Vietnamese startup sells flowers with sex - Inside Retail Asia

Vietnamese startup sells flowers with sex - Inside Retail Asia | Sex Marketing | Scoop.it

Vietnam's HappyEndng.vn sells flowers online in the most unique way - using sex to sell, reports Tech In Asia.
Upon logging in, customers are greeted with a hilarious intro. The site brings a whole new twist to "sex sells" with their sexually inspired marketing.

more...
Xposedbydesign's curator insight, March 18, 2013 7:54 AM

The boundaries are always changing. This is from a mainline ecommerce site.

 

My tee shirt store:

http://www.zazzle.com/Xposedbydesign*

Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Who Says Subliminal Advertising Doesn't Work? |

Who Says Subliminal Advertising Doesn't Work? | | Sex Marketing | Scoop.it
subliminal advertising. The Great Knit's right probably about the girly pic saying it all about what sort of people the clan is appealing to. But it could also be a brilliant piece of marketing to get the spotty twerps to part with their ...
more...
Estefanía Bugarín Moeller's curator insight, March 12, 2013 10:24 AM

mensajes ocultos en el lenguaje visual

Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Dating website targets unemployed Chicago with billboard suggesting oral sex ... - Daily Mail

Dating website targets unemployed Chicago with billboard suggesting oral sex ... - Daily Mail | Sex Marketing | Scoop.it
Daily Mail
Dating website targets unemployed Chicago with billboard suggesting oral sex ...
Daily Mail
Arrangement Finders marketing director, A.J.
more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Calvin Klein Inc. to Make Super Bowl Debut - Women's Wear Daily

Calvin Klein Inc. to Make Super Bowl Debut - Women's Wear Daily | Sex Marketing | Scoop.it

Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., will run the first Super Bowl commercial in its history. The 30-second ad is slated to run at the end of the first quarter and will introduce Calvin Klein Concept, the latest offering from Calvin Klein Underwear. The provocative commercial depicts model Matthew Terry in a modern “man versus machine” creative inspired by the 360-degree seamless technology construction of the new underwear line. In other words, Terry flexes his muscles and shows off his great physique.

more...
No comment yet.