Sex Marketing
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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Será o vermelho por acaso?

Será o vermelho por acaso? | Sex Marketing | Scoop.it

O “The Women in Red” foi um filme, lançado em 1984, que apesar de ser uma comédia romântica, tinha um factor de sedução muito patente. Afinal de contas o protagonista Gene Wilder apaixona-se por uma misteriosa mulher vestida de vermelho. Mas terá sido esta cor escolhida ao acaso? 

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Leia o artigo completo em: http://sexonomarketing.com/sera-o-vermelho-por-acaso/

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Sex Sells. | Nancy's Marketing Blog

Sex Sells. | Nancy's Marketing Blog | Sex Marketing | Scoop.it

Sex Sells. …So does that make it right? We've all either heard the phrase “sex sells,” witnessed it in advertising, or even been guilty of falling for these types of marketing tactics. Sex in advertising has arguably been a practice since products or services have been developed, but has experienced significant growth in the last 20 years. According to Gallap & Robinson, marketing studies have shown that erotic ads are more likely to be noticed than non-sexual ones. 

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It turns out sex doesn't sell. Someone should tell the Wheat Board - Globe and Mail

It turns out sex doesn't sell. Someone should tell the Wheat Board - Globe and Mail | Sex Marketing | Scoop.it

Along with her lasso and red cowboy boots, the pin-up-style poster girl in question sported blue eye shadow, serious lipstick and a flirty black mini skirt. Her naked thighs gripped a splinter-infested two-by-four, which had successfully pierced her unsuitable clothing.

Not surprisingly, the campaign’s message, extolling the sales benefits of the winter wheat pool in very small print, was upstaged by the skin show. Also not surprisingly, genuine cattle ranchers – female and male – objected to the depiction, calling it “stupid”, “sexist” and in “very poor taste”.

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Sex sells: is it empowering that marketers are now selling sex to women? - The Drum

Sex sells: is it empowering that marketers are now selling sex to women? - The Drum | Sex Marketing | Scoop.it

Kate Frearson, planning director at Madwomen, looks at how 50 Shades of Grey has made porn more mainstream. She ponders: the market is now using sex to sell to women, instead of women being used to sell sex. Is this an empowering change?

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