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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Scooped by Paula Maria Tinoco Trindade
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‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’

‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’ | Sex Marketing | Scoop.it

It is every man’s fantasy to be faced with a beautiful woman who tells you that they want you to take it out and put it in their mouth, yet the advertisers behind the raunchy new electronic cigarettes campaign have faced a backlash from angry rivals.

The sexy new advertising campaign for VIP Electronic Cigarette Company are designed to promote the novel taste of the new product. They screened after the 9pm watershed for the first time last night.

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Rescooped by Paula Maria Tinoco Trindade from A Cultural History of Advertising
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In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks | Sex Marketing | Scoop.it
The new Diet Dr. Pepper ad features Ford model Josh Button doing his best shirtless hunk Zoolander and being really really really really good looking.

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Link to: Louis Vuitton accused of endorsing sexual slavery in latest ad

Link to: Louis Vuitton accused of endorsing sexual slavery in latest ad | Sex Marketing | Scoop.it
Marketing news, blogs, case studies, podcasts, forums and marketing careers and jobs, with our dedicated team of marketing experts and the resources of Marketing magazine, the leading Australian marketing publication.
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Rescooped by Paula Maria Tinoco Trindade from Science News
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Sex, Sex and More Sex, Over the Course of 30 Years of Advertising

Sex, Sex and More Sex, Over the Course of 30 Years of Advertising | Sex Marketing | Scoop.it
It would be a fantasy to believe that there might be a day where sex is not involved with advertising. Sex continues to have a prominent place in advertising and it looks like its role is increasing.

Via Sakis Koukouvis
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Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ...

Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ... | Sex Marketing | Scoop.it

An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.”

The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, frolicking in cream. The interlude is set up as the fantasy of a male employee during a meeting.  

Dreamscape Networks argued that the ad was not degrading, as it portrayed the female lead as the head of the business and the fantasy sequence was limited to the male employee’s imagination.

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Why Turning Up the Heat Might Turn Down the Sales - Business 2 Community

Why Turning Up the Heat Might Turn Down the Sales - Business 2 Community | Sex Marketing | Scoop.it

We’ve all heard the old adage, “sex sells.” But is steamy advertising really all  that useful? It turns out that it’s easy for racy ads to fall short, and  alienate potential consumers in the bargain. Let’s take a look at why you might  want to leave the shirtless hunks at home.

Paula Maria Tinoco Trindade's insight:

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Western dogma of advertising and consumerism | Redress ...

Western dogma of advertising and consumerism | Redress ... | Sex Marketing | Scoop.it

...As well as showing us products, adverts also present us with values, ideals and social standards. They draw upon major personal themes such as beauty, happiness, love, companionship, sex and self-image, in a positive but unrealistic light to promote their product. As a consequence, these adverts are potentially shaping us towards mental states which are in fact quite inhibiting, insecure and unhealthy...

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