Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Scooped by Paula Maria Tinoco Trindade
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Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky

Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky | Sex Marketing | Scoop.it

This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high heels lying on a shag rug on the floor. The photo is snapped either through a mirror or a door, only showing the woman from her shoulders down as she lays on the ground. Her head, which is hung down or bent over, is hidden from view. Given her headless-ness, it’s fairly objectifying as far as lingerie images go —compared with, say, Victoria’s Secret ads which depict smiling women looking directly into the camera.

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Only sex sells at Ranchi book fair - Times of India

Only sex sells at Ranchi book fair - Times of India | Sex Marketing | Scoop.it

While most publishers and bookstall owners at the ongoing National Book Fair in Ranchi are disappointed with poor sales figures, those dealing with any form of sex - erotica or educational - have every reason to cheer.

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The Ethical Adman: Is sexy advertising impairing your judgement?

The Ethical Adman: Is sexy advertising impairing your judgement? | Sex Marketing | Scoop.it
Could there be much more to the use of erotica in ads than the obvious "Sex! Now that we have your attention..."? Arousal inhibits judgement. Which makes everything an easier sell. But the sex appeal of advertising seems to ...
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