Sex Marketing
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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Scooped by Paula Maria Tinoco Trindade
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Do it for Denmark: Competition calls for Danes to have more sex to 'tackle declining birth rates'

Do it for Denmark: Competition calls for Danes to have more sex to 'tackle declining birth rates' | Sex Marketing | Scoop.it

Travel agency offers three years' free baby supplies for couples who can prove they conceived on holiday

A travel company is calling for Danes to have sex - and lots of it - in a tongue-in-cheek competition aimed at tackling the country's low birth rate.

The bold Do it for Denmark advert, from Spies Rejser travel, promises three years of free baby supplies and a child-friendly holiday for the lucky couple who can prove they conceived their child while on one of their holidays.

The travel company claims it is tackling the country's declining birth rate by asking Danes to 'do it for Denmark' and reproduce.

A report published in February 2013 described the birth rate among Danish women as "dangerously low". It found more than one in five couples were childless, despite the majority of couples reporting wanting between two and three children, according to the Copenhagen Post.

Many couples are waiting longer to have children and there are fewer women of child-bearing age, the report states, leading to concerns that there will not be enough people to support an ageing population.

Spies' promotion highlights statistics (which are impossible to verify) that ten per cent of all Danes are conceived on holiday – and 46 per cent have more sex while away.

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Sex sells – but not how you think

Sex sells – but not how you think | Sex Marketing | Scoop.it

Is the cliched pairing of a flashy sports car with an attractive woman in a bikini more than just an obvious attempt by advertisers to catch the eye of (usually male) car shoppers?

 

 

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Thighs The Limit For Japanese Advertising

Thighs The Limit For Japanese Advertising | Sex Marketing | Scoop.it

From the country that brought us the ice bra, cuddle clubs, and a desire to turn our foreheads into the shape of a bagel, there's a new craze in town.

(Okay, it's been around for a few months, but this is the first time HuffPost UK Lifestyle has come across these ladies and their thigh stickers.)

Innovative PR company Absolute Territory PR is paying women to wear advertising stickers on their “absolute territory”, the area of skin visible between their high socks and the hemline of their miniskirts, according to Content Standard.

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