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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Nude Polish beauties posing with coffins (not a Halloween prank)【NSFW】 - ROCKETNEWS24

Nude Polish beauties posing with coffins (not a Halloween prank)【NSFW】 - ROCKETNEWS24 | Sex Marketing | Scoop.it

When it comes to advertising, we can’t fully agree with the saying that “sex sells”, but we can’t deny the fact that a touch of sex appeal in commercials do have an effect in attracting the glances of many. Advertising and packaging featuring alluring ladies have been around since the 19th century, and have on many occasions sparked controversy, deliberately or not.

We’ve seen girls in skimpy outfits modeling for cars, sexy starlets promoting anything from perfume to apparel to even burgers. Just when we thought that such means of provocative advertising can no longer surprise us, some marketing geniuses from Poland gave us the kiss of death with their calendar featuring voluptuous beauties posing with coffins.

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Does Sex Sell Airline Seats? Some Airlines Hope So. | The ...

Does Sex Sell Airline Seats? Some Airlines Hope So. | The ... | Sex Marketing | Scoop.it
Some airlines are trying to bring sexy back to flying, this time around with attempts that are much more in-your-face than the golden age of flying ever displayed – and, no surprise, the move is causing plenty of controversy for ...
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Sex sells... or does it? Courtney Force controversy

Sex sells... or does it? Courtney Force controversy | Sex Marketing | Scoop.it

Nothing like a little skin to get the controversy rolling.    This one I’ve had my eye on since it was announced, waiting anxiously to see what reaction it generates.

The Body issue is a yearly project that ESPN Magazine produces where it showcases various athletes in poses reminiscent of their sport genre, totally and completely nude.   The idea, is that you see and appreciate the exceptional physique that these athletes have created with all of their hard work.

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Does controversial content have a place in your marketing strategy? - iMedia Connection (blog)

Does controversial content have a place in your marketing strategy? - iMedia Connection (blog) | Sex Marketing | Scoop.it

This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. The content itself is probably no worse than many of the television shows or movies shown on television these days, but that fact that the advert was shown as a trailer before screenings of the children's movie 'Ice Age 2' was the last straw for the ad and, ultimately, the brand.

The news will probably lead many brands to re-assess any slightly controversial advertising they have lined up, but that isn't the only thing they should consider - they also need to take into account any content marketing they have planned. After all, this really is a form of advertising; albeit subtle. Really, the question is this: is there a place for controversy in content marketing?

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