Sex Marketing
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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Moneysupermarket.com had the most complained about ads in 2016

Moneysupermarket.com had the most complained about ads in 2016 | Sex Marketing | Scoop.it
It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016. With three ads in the top five – which racked up a combined total of 2,500 complaints – the financial brand’s ad featuring ‘Gary the Bodguard’ was deemed the most controversial with a whopping 1,063 complaints. The public primarily complained due to Gary’s “overtly sexual” dancing. More than 70% of the complaints the ASA typically receives are due to a brand misleading the public. However, all of the complaints for this year’s top ten were on grounds of offence, with none of the ads going on to actually receive a ban from the advertising watchdog. “The ads that attract the highest number of complaints are often not the ones that need banning. Our action leads to thousands of ads being amended or withdrawn each year, mostly for being misleading, but there wasn’t one misleading ad in the top 10,” clarifies ASA’s chief executive Guy Parker. Other ads include Maltesers showing a woman in a wheelchair discussing her new boyfriend; which generated complaints due to “being offensive to disabled people,” and a Gourmet Burger Kitchen OHH ad; which some interpreted as “offensive to vegetarians.” It perhaps isn’t a great surprise to see the controversial bookmakers Paddy Power take up two slots in the top 10, with it re-airing its controversial blind football ad from 2010 last year. Parker adds: “Advertising that pushes the boundaries invariably lands better with some people than others. But last year we thought the ads that attracted the largest number of complaints fell the right side of the line.”
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Equinox Pulls Sexy Ad Campaign - Washingtonian.com (blog)

Equinox Pulls Sexy Ad Campaign - Washingtonian.com (blog) | Sex Marketing | Scoop.it

The high-end gym ditches its controversial ads for a fitness-focused approach.


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Brands Are Throwing Out Gender Norms to Reflect a More Fluid World Stereotypes won't work on younger consumers By Kristina Monllos

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World Stereotypes won't work on younger consumers By Kristina Monllos | Sex Marketing | Scoop.it
James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when it introduced its latest model. But this was no mere stunt. Coty's CoverGirl says Charles will be an important part of growing the brand moving forward. At a time when gender identity and the turning on their head of gender roles are dominating the conversation, the move shouldn't seem so controversial. "We're more in the gender fluid space," explains Samantha Skey, president and chief revenue officer of SheKnows Media. As gender stereotypes lose favor culturally, marketers would be wise to promote that a "product is for a certain kind of hair or a certain kind of body type," says Skey, because "you can subscribe to that hair or that body type regardless of who you are."
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‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’

‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’ | Sex Marketing | Scoop.it

It is every man’s fantasy to be faced with a beautiful woman who tells you that they want you to take it out and put it in their mouth, yet the advertisers behind the raunchy new electronic cigarettes campaign have faced a backlash from angry rivals.

The sexy new advertising campaign for VIP Electronic Cigarette Company are designed to promote the novel taste of the new product. They screened after the 9pm watershed for the first time last night.

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