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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Sexy Bar Refaeli puppet ad causes stir in Israel - 3News NZ

Sexy Bar Refaeli puppet ad causes stir in Israel - 3News NZ | Sex Marketing | Scoop.it

A steamy commercial starring supermodel Bar Refaeli and a puppet has been banned from daytime broadcast in her native Israel after TV watchdogs ruled the advertisement contained "too many sexual insinuations".

The promo, shot for fashion brand Hoodies, features the Israeli beauty acting out puppet Red Orbach's sexual fantasies in a dream sequence, which includes multiple Refaelis seductively washing a car, playing strip poker and joining him in bed.

However, the ad, which debuted on Sunday, has been deemed too sexually suggestive by censors at the governmental organisation The Second Authority for Television and Radio, who have banned the 54-second clip from airing before 10pm.

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Why Kraft's Sexy Ad For Italian Dressing Totally Backfired - Business Insider

Why Kraft's Sexy Ad For Italian Dressing Totally Backfired - Business Insider | Sex Marketing | Scoop.it

Kraft’s new  adfor Zesty Italian salad dressing has caused quite a stir. It features a  near-naked male model, named Anderson Davis, with a picnic tablecloth just  covering his you know what.

 

Unfortunately, the product being advertised is barely noticeable at about one  o’clock just east of his triceps. Why didn’t they put it you know where? At  least there it would get more brand attention.

 

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade

www.about.me/paulatinocotrindade

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Meagan's Crazy Thoughts: Sex Sells for the Knockouts ...

Meagan's Crazy Thoughts: Sex Sells for the Knockouts ... | Sex Marketing | Scoop.it
Now I am here to bring you some thoughts on what I want to talk about and for my first entry, I am going to talk about how Sex Sells for the Knockouts of Impact Wrestling. So grab something to drink, to eat and get ready for this.
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Renault sells French sex appeal with stripped-down dancers, 'va va ...

Renault sells French sex appeal with stripped-down dancers, 'va va ... | Sex Marketing | Scoop.it
2013 Renault Clio This commercial starts off quietly enough, with some potential customers arriving at a Renault dealership in England for a test drive of the new Clio compact with a salesman. The drive route takes them to a ...
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Sex sells, does it really? - The JanBierens dot Com

Sex sells, does it really? - The JanBierens dot Com | Sex Marketing | Scoop.it

The way the markets work is funny in a way. “Sex sells” is an often heard slogan that is being used to address a way of selling a product. Is that true? Has it been true to begin with in the first place? Or is it something we are used to now, because we now think that is the way things work in the advertising business.

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Liqui Moly's advert with alluring model is 'not offensive' - BDlive

Liqui Moly's advert with alluring model is 'not offensive' - BDlive | Sex Marketing | Scoop.it

IT IS neither unusual nor wrong to use a woman’s sexuality to sell products. This was the conclusion of the Advertising Standards Authority in a ruling last week, after a member of the public complained about a life-size stand for motor oil and lube company Liqui Moly’s products.

The stand featured the company’s blonde German model — Miss Moly or Gizela, as she is known in Germany — wearing high heels, hot pants and a white shirt knotted above her hips and holding two of the company’s products. The stand appears at many car shows and racing events, as well as in stores, and is used to hold brochures for some of Liqui Moly’s more than 4,000 automotive products.

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Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ...

Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ... | Sex Marketing | Scoop.it

An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.”

The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, frolicking in cream. The interlude is set up as the fantasy of a male employee during a meeting.  

Dreamscape Networks argued that the ad was not degrading, as it portrayed the female lead as the head of the business and the fantasy sequence was limited to the male employee’s imagination.

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Advertisements Are Still Sexist But Consumers Are Getting Smarter - PolicyMic

Advertisements Are Still Sexist But Consumers Are Getting Smarter - PolicyMic | Sex Marketing | Scoop.it

In delving into the politics of women's representation in advertisements, it is hard to conjure up new arguments to spark up original conversations. Many individuals are already aware of the issues inherent in advertising. As I sat down to write something about advertising, it was not until I glanced over to the side bar of my screen that I realized what the true problem was and still continues to be how bodies are used as commodities in order to sell stuff.

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Demi Varkevisser's curator insight, April 30, 2013 3:57 PM

This article will hihglight the extreme over use of female sexuality in advertisement. It will also pinpoint the importantance of feminist knowledge winthin the topic of sexism in advertisement. 

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Media Portrayal of Women in Advertisements | Blog Big Time

Media Portrayal of Women in Advertisements | Blog Big Time | Sex Marketing | Scoop.it

There are certain characteristics in most advertisements that have women in them. The woman is usually the center of attention. More often than not, she is viewed as an object symbolizing sex.

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