Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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​take an exclusive peek behind the scenes at saint laurent spring/summer 17 | read | i-D

Since Hedi Slimane’s departure, Saint Laurent (still sans ‘Yves’) has taken a rather steamy new direction. And for that, we’ve to thank new-ish creative director Anthony Vaccarello. 
 Now, you may not have heard of the Belgian-Italian designer, but he’s got a real, ahem, appreciation for the female form – bare breasts on runways, short leather skirts, nipple pasties… you get the idea. 
 And nowhere is that more apparent than in Saint Laurent’s latest campaign video, ‘Evening Part 1’, for spring/summer 17. Avert your eyes now (or at least switch to incognito mode).
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Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky

Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky | Sex Marketing | Scoop.it

This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high heels lying on a shag rug on the floor. The photo is snapped either through a mirror or a door, only showing the woman from her shoulders down as she lays on the ground. Her head, which is hung down or bent over, is hidden from view. Given her headless-ness, it’s fairly objectifying as far as lingerie images go —compared with, say, Victoria’s Secret ads which depict smiling women looking directly into the camera.

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The perfume ads banned for being too raunchy - Fashion Industry ...

The perfume ads banned for being too raunchy - Fashion Industry ... | Sex Marketing | Scoop.it

ASA released a statement, “Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children”.

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fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail

fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail | Sex Marketing | Scoop.it

The models pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, their legs splayed.

These adverts inevitably feature acres of exposed flesh. Not the pore-speckled, downy skin we all possess, but the hyper-airbrushed, blemish and hair-free variety - the kind that resembles the gleaming bodywork of a sleek sports car, the stuff of male fantasies.


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Katie Holmes, Tom Cruise's ex-wife, bares topless for jewellery ad - What's on Xiamen

Katie Holmes, Tom Cruise's ex-wife, bares topless for jewellery ad - What's on Xiamen | Sex Marketing | Scoop.it
It's been quite a year for Katie Holmes, it was only last June that she shocked the world (and her then husband Tom Cruise) by announcing she wanted a divorce. Since then, the emancipation of Katie has been swift and we've seen her go from cossetted movie star wife to working single mother. Now, prepare to view Katie, 34, like you never have before... laid almost completely bare for a new high end jewellery campaign.
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Semi-naked Nicki Minaj ad ruled 'stylised' not 'sexualised' - Marketing Week

Semi-naked Nicki Minaj ad ruled 'stylised' not 'sexualised' - Marketing Week | Sex Marketing | Scoop.it

An ad promoting a Nicki Minaj concert featuring an apparently naked image of the pop star has been cleared by the adverting regulator, despite sparking a complaint that it was “irresponsible” and “objectified women”.

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