Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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VML scores hole-in-one with Cobra Puma Golf - Kansas City Business Journal

VML scores hole-in-one with Cobra Puma Golf - Kansas City Business Journal | Sex Marketing | Scoop.it

Who knew golf clubs could be sexy? In its first print campaign for Cobra Puma Golf, global marketing agency VML is flirting with its creative side.

Last week, the Kansas City-based company announced that Cobra Puma Golfselected VML as its global agency of record. That means VML will lead the overall brand direction for Cobra Puma Golf which will span print, broadcast, digital, event and retail point of sale. Markets will include the United States, Europe and Asia.

VML launched the print campaign for Cobra Puma Golf last month in the annual swimsuit edition of Sports Illustrated. The ad shows off Cobra's new titanium driver against a black background, creating the illusion of a bikini. "Yes, they're real" is the tagline.

In recent years, VML has focused more on the digital side of advertising, but now it's looking for more opportunities. Expanding beyond digital wasn't a conscious decision, said Gard Gibson, executive director of VML's Insights group.

"We had clients saying, 'We want to hear your thinking about this from a higher level, not just a digital standpoint,'" Gibson said.


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"Degrading" Pot Noodle Facebook Ad Banned - BuzzFeed

"Degrading" Pot Noodle Facebook Ad Banned - BuzzFeed | Sex Marketing | Scoop.it

The UK’s Advertising Standards Authority today banned the ad image because, “We considered the presentation of the woman in a sexual pose and the blatant comparison with the food product was crass and degrading and therefore likely to cause serious offence to some visitors to Pot Noodle Facebook page.”

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Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California - brandchannel.com

Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California - brandchannel.com | Sex Marketing | Scoop.it

As every brand marketer knows, sex sells. And, if you're Fiat, you're suddenly aware that orange does, too.

The Italian brand has been mounting an uphill battle for mainstream awareness, brand recognition and sales in the United States since its little cars returned to American shores a couple of years ago under the aegis of Fiat's ownership of Chrysler and the keen sense of CEO Sergio Marchionne that the timing might be right for Fiat's reappearance in the US market.

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In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks | Sex Marketing | Scoop.it
The new Diet Dr. Pepper ad features Ford model Josh Button doing his best shirtless hunk Zoolander and being really really really really good looking.

Via k3hamilton
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Kate Moss is the new face of St. Tropez's self-tanning products

Kate Moss is the new face of St. Tropez's self-tanning products | Sex Marketing | Scoop.it

Kate Moss bears it all, posing completely nude and showing off her tan for St. Tropez's first global advertising campaign.

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Link to: Louis Vuitton accused of endorsing sexual slavery in latest ad

Link to: Louis Vuitton accused of endorsing sexual slavery in latest ad | Sex Marketing | Scoop.it
Marketing news, blogs, case studies, podcasts, forums and marketing careers and jobs, with our dedicated team of marketing experts and the resources of Marketing magazine, the leading Australian marketing publication.
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Nivea CEO Woos Investors After Branding Rihanna Too Sexy: Retail - Bloomberg

Nivea CEO Woos Investors After Branding Rihanna Too Sexy: Retail - Bloomberg | Sex Marketing | Scoop.it

Dropping Rihanna, whom Nivea had used in advertising since 2011, formed part of Heidenreich’s plan to return the brand to its roots.

He has discarded Rihanna, yet a year after joining Nivea skin-cream maker Beiersdorf AG (BEI), Chief Executive Officer Stefan Heidenreich is still wooing investors.The CEO, who in August branded the singer too sexy to be the face of Nivea, has presided over a 41 percent jump in a share price that had barely trodden water in the four years prior to his arrival from Swiss food company Hero AG. Under Heidenreich’s leadership, the Hamburg-based company has twice raised its forecast for sales, which had stagnated since 2008.

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Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella

Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella | Sex Marketing | Scoop.it

The Advertising Standards Board has dismissed complaints from the public against an Ella Baché ad depicting three smiling naked models.

The decision vindicates advice from the Outdoor Media Association which said that the smiling version of the campaign would be acceptable to the ASB but warned that a version with more serious expressions could be seen as overly-sexualised.

As a result of the OMA advice, outdoor media owners told Ella Baché they could not run the serious faced version. The beauty brand got around this by featuring it in a light box installation around Circular Quay in Sydney in the run up to The Fleet Review.

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Gracie Passette's curator insight, October 16, 2013 12:42 AM

Serious face = sexy. Got it?

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Sex sells? Trend may be changing - ESPN

Sex sells? Trend may be changing - ESPN | Sex Marketing | Scoop.it

Most of us have heard this phrase so many times, we no longer question its veracity, especially when it comes to sports. As the popular thinking goes, if a female athlete wants to succeed in the endorsement game, she should be willing to trade on her body and her looks first, her athletic talent second.

Just take a glance in the rearview mirror. Over the past 15 years, some of the female athletes who have won biggest in the race for sponsors are Danica Patrick, Maria Sharapova and Anna Kournikova.

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Why Kraft's Sexy Ad For Italian Dressing Totally Backfired - Business Insider

Why Kraft's Sexy Ad For Italian Dressing Totally Backfired - Business Insider | Sex Marketing | Scoop.it

Kraft’s new  adfor Zesty Italian salad dressing has caused quite a stir. It features a  near-naked male model, named Anderson Davis, with a picnic tablecloth just  covering his you know what.

 

Unfortunately, the product being advertised is barely noticeable at about one  o’clock just east of his triceps. Why didn’t they put it you know where? At  least there it would get more brand attention.

 

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Sex Still Sells, But It's Getting Boring | Digital Marketer | It's just smarter

Sex Still Sells, But It's Getting Boring | Digital Marketer | It's just smarter | Sex Marketing | Scoop.it

There is no doubt that sex in advertising catches your attention. The headline of this post probably caught your attention just because it had the word “sex” in it. But now, advertising streams are so saturated with sex-bent ads, that the sex-based campaigns really have to standout with creativity and connection to sell.

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Meagan's Crazy Thoughts: Sex Sells for the Knockouts ...

Meagan's Crazy Thoughts: Sex Sells for the Knockouts ... | Sex Marketing | Scoop.it
Now I am here to bring you some thoughts on what I want to talk about and for my first entry, I am going to talk about how Sex Sells for the Knockouts of Impact Wrestling. So grab something to drink, to eat and get ready for this.
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Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times

Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times | Sex Marketing | Scoop.it

In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.

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