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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Marilyn Monroe Fronts New Sexy Hair Campaign: “Styles Change. Sexy is Forever.”

Marilyn Monroe Fronts New Sexy Hair Campaign: “Styles Change. Sexy is Forever.” | Sex Marketing | Scoop.it

Screen siren Marilyn Monroe is, no doubt, Hollywood’s greatest timeless beauty. And now, the blonde bombshell is the new face of Sexy Hair. Fronting the haircare brand’s Fall advertising campaign, titled “Styles Change. Sexy is Forever,” the icon was the perfect choice and embodies a classic beauty that still resonates 50 years after her untimely death.

“One of Marilyn’s most famous quotes [is] ‘In Hollywood a girl’s virtue is much less important than her hairdo,’” Karl Heinz Pitsch, President and CEO of Sexy Hair, said of the campaign that will utilize vintage photos of the actress to sell products like the Big Sexy Hair Spray & Play and Style Sexy Hair Spray Clay. “We couldn’t have asked for a better testimonial.”

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A star does not have to take off clothes to be sexy: Miley Cyrus - Latest News - Jagran Post

A star does not have to take off clothes to be sexy: Miley Cyrus - Latest News - Jagran Post | Sex Marketing | Scoop.it

Singer Miley Cyrus has said that while she accepts that sex sells in Hollywood, she thinks people need to "find a way that`s not just showing your body".

The 20-year-old also said that it was sad people cannot separate the ideas of beauty and sex, reported media.

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Sex Sells: Sexuality in Advertising.

Sex Sells: Sexuality in Advertising. | Sex Marketing | Scoop.it

Since the inventions of television and radio, audiences founder been bombarded with advertise workforcets all(prenominal) seven to ten minutes. These ads did non by any means gain stereotypes, unless by being created to mention to a bulky gull audience, they help to perpetuate them. over centuries our concepts of aesthetic dish antenna have changed, but only until such(prenominal) recently were they so interchangeable crossways a wide geographic spread at the kindred time. Is this coincidence, or has our increase communication ability fostered a more universal apotheosis? From shampoo to cosmetics to clothing, over the years our virtuoso of style and our backb ace intimateity have bend more closely intertwined. In order of magnitude to better understand the percentage of advertisers in defining our notions of beauty and sexuality, it will be requisite to dismember and deconstruct ads that limn products in a sexual manner. An fantabulous example that everyone should certify is the Herbal Essences shampoo commercial.

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Ian Adamson's curator insight, March 13, 8:35 PM

Many more examples in advertising.

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Western dogma of advertising and consumerism | Redress ...

Western dogma of advertising and consumerism | Redress ... | Sex Marketing | Scoop.it

...As well as showing us products, adverts also present us with values, ideals and social standards. They draw upon major personal themes such as beauty, happiness, love, companionship, sex and self-image, in a positive but unrealistic light to promote their product. As a consequence, these adverts are potentially shaping us towards mental states which are in fact quite inhibiting, insecure and unhealthy...

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