Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Alcohol as a Tool in the Dating Game » Sociological Images

Alcohol as a Tool in the Dating Game » Sociological Images | Sex Marketing | Scoop.it

I’ve never been able to find a picture of it, but when I was in graduate school (not so long ago) and living in Madison, Wisconsin, there was an ad for Bacardi on the side of a city bus that said: “Bacardi, the Ultimate Wingman.”  A wingman is a friend who helps you get laid, so the not-so-subtle message of the ad was: “get’er drunk and she’ll do ya!”

Here are two ads that have, essentially, the same message (the first was given to me by my student, Bo; the second was found here).

This one could be interpreted as, “Drink Heineken so you won’t be nervous,” or, “Drink Heineken so you’ll get what you want without any trouble.”

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Paula Tinoco Trindade

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2013′s sexiest alcohol calendars - The Drinks Business

The Drinks Business
2013′s sexiest alcohol calendars
The Drinks Business
We did find it hard to find many calendars featuring sexy men, but that might be because of the advertising restrictions, which we reported in our raunchiest adverts feature.
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The Ethical Adman: Is sexy advertising impairing your judgement?

The Ethical Adman: Is sexy advertising impairing your judgement? | Sex Marketing | Scoop.it
Could there be much more to the use of erotica in ads than the obvious "Sex! Now that we have your attention..."? Arousal inhibits judgement. Which makes everything an easier sell. But the sex appeal of advertising seems to ...
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