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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Sydney apartment project uses image of naked woman to sell property - Herald Sun

Sydney apartment project uses image of naked woman to sell property - Herald Sun | Sex Marketing | Scoop.it

THE term 'property porn' is commonly used to describe stunning homes of the rich and famous. One developer, however, has taken it too literally, using an image of a naked woman to sell apartments.

A website set up for the East Central apartment project in Surry Hills, by Samadi Developments, is splashed with a reclining naked woman on the homepage.

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Sexist Ads Support Hyper-Masculinity; Harmful Sexual Aggression In Men - Medical Daily

Sexist Ads Support Hyper-Masculinity; Harmful Sexual Aggression In Men - Medical Daily | Sex Marketing | Scoop.it

Men who exhibit violent sexual aggression could be doing so as a result of  sexist advertising. Researchers have uncovered evidence that  suggests major publications generate biased adverts that perpetuate harmful  macho stereotypes.  

"The widespread depiction of hyper-masculinity in men's advertising may be  detrimental to both men and society at large," said lead researcher Megan Vokey.

The study, conducted at the University of Manitoba, examined 527 advertisements  from eight male-driven magazines including Playboy, Maxim,  Fortune, Golf Digest, Field and Stream, Game  Informer, Esquire, and Wired. Advertisements were marked  for the perceived "hyper-masculine" message they were sending to men.

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Racy bus ad triggers resignation | Local | News | The London Free ...

Racy bus ad triggers resignation | Local | News | The London Free ... | Sex Marketing | Scoop.it

A city councillor and longtime supporter of public transit has quit the London Transit Commission board over bus advertisements featuring pop star Katy Perry.

The Virgin Radio ads, showing Perry wearing a cone bra equipped with whipped-cream canisters, objectifies women and is part of the unrelenting sexualization of children, Ward 14 Coun. Sandy White said Wednesday.

Perry’s performances and videos are laden with sexual content, and much of Perry’s fan base is made up of pre-teen girls.

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Ad ban needs review - NZweek

Ad ban needs review - NZweek | Sex Marketing | Scoop.it

BEIJING, Dec.06 (Xinhuanet) -- Here is a little thought-provoking riddle: What is legally sold and used throughout the country, yet never advertised?The answer, of course, is condoms.

More than 2 billion condoms are sold in China every year, one fifth of the world’s total. But you will not find any advertisements or commercials for condoms in the mainstream Chinese media.

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Sex Still Sells, But It's Getting Boring | Digital Marketer | It's just smarter

Sex Still Sells, But It's Getting Boring | Digital Marketer | It's just smarter | Sex Marketing | Scoop.it

There is no doubt that sex in advertising catches your attention. The headline of this post probably caught your attention just because it had the word “sex” in it. But now, advertising streams are so saturated with sex-bent ads, that the sex-based campaigns really have to standout with creativity and connection to sell.

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade

www.about.me/paulatinocotrindade

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Advertisements Are Still Sexist But Consumers Are Getting Smarter - PolicyMic

Advertisements Are Still Sexist But Consumers Are Getting Smarter - PolicyMic | Sex Marketing | Scoop.it

In delving into the politics of women's representation in advertisements, it is hard to conjure up new arguments to spark up original conversations. Many individuals are already aware of the issues inherent in advertising. As I sat down to write something about advertising, it was not until I glanced over to the side bar of my screen that I realized what the true problem was and still continues to be how bodies are used as commodities in order to sell stuff.

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Demi Varkevisser's curator insight, April 30, 2013 6:57 PM

This article will hihglight the extreme over use of female sexuality in advertisement. It will also pinpoint the importantance of feminist knowledge winthin the topic of sexism in advertisement. 

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Discrimination trumps sex as most offensive issue in advertising - B&T Marketing & Media

Discrimination trumps sex as most offensive issue in advertising - B&T Marketing & Media | Sex Marketing | Scoop.it

Australians complained more about discrimination and vilification in advertising than they did about sex and sexuality last year, the Advertising Standards Bureau (ASB) has revealed.

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