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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Sexy Bar Refaeli puppet ad causes stir in Israel - 3News NZ

Sexy Bar Refaeli puppet ad causes stir in Israel - 3News NZ | Sex Marketing | Scoop.it

A steamy commercial starring supermodel Bar Refaeli and a puppet has been banned from daytime broadcast in her native Israel after TV watchdogs ruled the advertisement contained "too many sexual insinuations".

The promo, shot for fashion brand Hoodies, features the Israeli beauty acting out puppet Red Orbach's sexual fantasies in a dream sequence, which includes multiple Refaelis seductively washing a car, playing strip poker and joining him in bed.

However, the ad, which debuted on Sunday, has been deemed too sexually suggestive by censors at the governmental organisation The Second Authority for Television and Radio, who have banned the 54-second clip from airing before 10pm.

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Liqui Moly's advert with alluring model is 'not offensive' - BDlive

Liqui Moly's advert with alluring model is 'not offensive' - BDlive | Sex Marketing | Scoop.it

IT IS neither unusual nor wrong to use a woman’s sexuality to sell products. This was the conclusion of the Advertising Standards Authority in a ruling last week, after a member of the public complained about a life-size stand for motor oil and lube company Liqui Moly’s products.

The stand featured the company’s blonde German model — Miss Moly or Gizela, as she is known in Germany — wearing high heels, hot pants and a white shirt knotted above her hips and holding two of the company’s products. The stand appears at many car shows and racing events, as well as in stores, and is used to hold brochures for some of Liqui Moly’s more than 4,000 automotive products.

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ASB rules against 'F*** me I'm famous' Guetta poster - MuMbrella

ASB rules against 'F*** me I'm famous' Guetta poster - MuMbrella | Sex Marketing | Scoop.it

A poster promoting an album mixed by DJ David Guetta has fallen foul of the ad watchdog after complaints from the public

The ad features Guetta with his hands cupping his wife’s breasts.

One complaint to the Ad Standards Board said: “I think that the advertisement breaches the ASB’s guidelines because the word ‘fuck’ is referred to (as ‘f***) in a sexual manner. this is highlighted by the accompanying photograph of a man holding a woman’s breasts. the poster is large, over one meter at its longest length and placed outdoors next to a busy road.”

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Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ...

Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ... | Sex Marketing | Scoop.it

An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.”

The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, frolicking in cream. The interlude is set up as the fantasy of a male employee during a meeting.  

Dreamscape Networks argued that the ad was not degrading, as it portrayed the female lead as the head of the business and the fantasy sequence was limited to the male employee’s imagination.

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Sex(ism) still sells, apparently | Women's Views on News

Sex(ism) still sells, apparently | Women's Views on News | Sex Marketing | Scoop.it

Campaign groups are stepping up the fight against sexist advertising.

The advertising industry may appear to have come a long way since the Mad Men era, when a woman’s place was most definitely in the home and the only reason to let the wife pop in to the office was when it needed a spring clean.

But has it?

Slogans like ‘Don’t worry darling, you didn’t burn the beer’ and ‘Christmas morning she’ll be happier with a Hoover’ may be laughable today, but big businesses are still using sexism to sell everything from breakfast cereals to banking.

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Soft drink, hardcore

Soft drink, hardcore | Sex Marketing | Scoop.it
SEX sells, even when you are more than 100 years old.
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Look closer: cheeky burger campaign has some spitting chips - The Daily Telegraph

Look closer: cheeky burger campaign has some spitting chips - The Daily Telegraph | Sex Marketing | Scoop.it

A SYDNEY burger restaurant has been forced to defend its advertising campaign after it used a digitally created image of a burger in the shape of a woman's naked backside.

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Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella

Advertising watchdog dismisses complaints against Ella Baché's naked models - MuMbrella | Sex Marketing | Scoop.it

The Advertising Standards Board has dismissed complaints from the public against an Ella Baché ad depicting three smiling naked models.

The decision vindicates advice from the Outdoor Media Association which said that the smiling version of the campaign would be acceptable to the ASB but warned that a version with more serious expressions could be seen as overly-sexualised.

As a result of the OMA advice, outdoor media owners told Ella Baché they could not run the serious faced version. The beauty brand got around this by featuring it in a light box installation around Circular Quay in Sydney in the run up to The Fleet Review.

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade

http://about.me/PAULATINOCOTRINDADE

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Gracie Passette's curator insight, October 16, 2013 12:42 AM

Serious face = sexy. Got it?

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Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky

Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky | Sex Marketing | Scoop.it

This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high heels lying on a shag rug on the floor. The photo is snapped either through a mirror or a door, only showing the woman from her shoulders down as she lays on the ground. Her head, which is hung down or bent over, is hidden from view. Given her headless-ness, it’s fairly objectifying as far as lingerie images go —compared with, say, Victoria’s Secret ads which depict smiling women looking directly into the camera.

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Robert Pattinson Steamy Dior Campaign [PHOTOS] Kisses Three Women, Gives ... - Fashion & Style

Robert Pattinson Steamy Dior Campaign [PHOTOS] Kisses Three Women, Gives ... - Fashion & Style | Sex Marketing | Scoop.it

Robert Pattinson is going to be featured in a Christian Dior advertisement where he makes out with three women and media sources are suggesting that this is his ultimate revenge on Kristen Stewart who cheated on him last year with "Snow White and the Huntsman" director Rupert Sanders, as per the Mirror.

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Student starts petition to fight sexist advertising

Student starts petition to fight sexist advertising | Sex Marketing | Scoop.it

By: Mitchell Scuzzarella | December 04, 2012

University of Massachusetts student Paul Gels has created a petition against what he refers to as “sexist advertising” by travel agent group Campus Vacations Inc.

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WATCH: Is This Breast Cancer Ad Too 'Sexy'?

WATCH: Is This Breast Cancer Ad Too 'Sexy'? | Sex Marketing | Scoop.it
Boobs in low-cut shirts, boobs in sports bras, boobs in showers and boobs in a baby's mouth. It's these sorts of images that make up the latest overtly sexy breast cancer public service announcement.

Via Susan Zager
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