Advertising campaigns of recent years show that despite all the protests and bans on the use of sexual imagery in advertising will never give up. The use of sexual or erotic images, images in advertising to attract the interest of the consumer to a specific product for sale. A characteristic feature of sex in advertising is the lack of communication between the advertised product and the images used. The purpose of sexual imagery in advertising – to attract the attention of potential customers. In today’s world of sex out of the keyhole, and the marriage bed became available at every turn.