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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Scooped by Paula Maria Tinoco Trindade
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Why Kraft's Sexy Ad For Italian Dressing Totally Backfired - Business Insider

Why Kraft's Sexy Ad For Italian Dressing Totally Backfired - Business Insider | Sex Marketing | Scoop.it

Kraft’s new  adfor Zesty Italian salad dressing has caused quite a stir. It features a  near-naked male model, named Anderson Davis, with a picnic tablecloth just  covering his you know what.

 

Unfortunately, the product being advertised is barely noticeable at about one  o’clock just east of his triceps. Why didn’t they put it you know where? At  least there it would get more brand attention.

 

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade

www.about.me/paulatinocotrindade

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Despite What You Believe Celebrities + Sex Doesn't Sell - Business Insider

Despite What You Believe Celebrities + Sex Doesn't Sell - Business Insider | Sex Marketing | Scoop.it
Despite What You Believe Celebrities + Sex Doesn't Sell
Business Insider
Used a lot in advertising. Because a lot of well-known companies use sex in advertising, many assume it must sell or advertisers wouldn't use it.
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