Women in Japan have the opportunity to reap the rewards of using their thighs as an advertising space for brands and companies. A girl’s zettai ryouiki – which translates roughly as “absolute territory” – is apparently the highly coveted space that lies between the bottom of her mini-skirt or shorts and the top of her knee-high socks. The brand seeks to recruit girls over the age of 18 who have a presence on one or more social networking sites (SNS). To earn their commission, they must wear the stickers for eight hours over the course of a day, and then post photos of their new ‘accessory’ on their preferred SNS. And this intriguing new combo of guerrilla advertising and social media has been popular – around 2,800 Japanese women have registered, with an average of 330 friends on Facebook. Popular campaigns have thus far included promotion of Green Day’s latest album.