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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail

fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail | Sex Marketing | Scoop.it

The models pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, their legs splayed.

These adverts inevitably feature acres of exposed flesh. Not the pore-speckled, downy skin we all possess, but the hyper-airbrushed, blemish and hair-free variety - the kind that resembles the gleaming bodywork of a sleek sports car, the stuff of male fantasies.


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Nivea CEO Woos Investors After Branding Rihanna Too Sexy: Retail - Bloomberg

Nivea CEO Woos Investors After Branding Rihanna Too Sexy: Retail - Bloomberg | Sex Marketing | Scoop.it

Dropping Rihanna, whom Nivea had used in advertising since 2011, formed part of Heidenreich’s plan to return the brand to its roots.

He has discarded Rihanna, yet a year after joining Nivea skin-cream maker Beiersdorf AG (BEI), Chief Executive Officer Stefan Heidenreich is still wooing investors.The CEO, who in August branded the singer too sexy to be the face of Nivea, has presided over a 41 percent jump in a share price that had barely trodden water in the four years prior to his arrival from Swiss food company Hero AG. Under Heidenreich’s leadership, the Hamburg-based company has twice raised its forecast for sales, which had stagnated since 2008.

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Rihanna Looks Sexy In Her Swimsuit For A New Barbados Ad Campaign - Hollywood Life

Rihanna Looks Sexy In Her Swimsuit For A New Barbados Ad Campaign - Hollywood Life | Sex Marketing | Scoop.it

If this doesn’t make you want to book a trip to Barbados, we don’t know what will! Rihanna strips down to her swimsuit for a sexy tourist campaign — check it out here.

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Laura Brown's comment, February 6, 2013 11:21 AM
It's not working for me. I don't go anywhere looking for stripped down young people.
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Blonde Rihanna poses in sexy lingerie in a new ad for her perfume 'Nude' - Daily Mail

Blonde Rihanna poses in sexy lingerie in a new ad for her perfume 'Nude' - Daily Mail | Sex Marketing | Scoop.it

Blonde Rihanna poses in sexy lingerie in a new ad for her perfume 'Nude'Daily MailMake sure you smell sexy, especially naked, this fall,' tweeted the Barbados-born recording artist on Friday.


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