T-Mobile CZ Uses Sex Appeal to Sell Sony Xperia Z | TalkAndroid.com | Sex Marketing | Scoop.it

T-Mobile CZ was not shy during their Sony Xperia Z launch event in Prague recently.  Swimsuit models were used to capture the true essence of the smartphone’s water resistant feature.  Spectators stood in long lines, gawked, took pics and video of the models…oh, and the smartphone as well.   The scantly dressed models were made to use the smartphones while getting soaked in a specially built, strategically placed shower at the entrance to the T-Mobile mall store.