Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Playboy: Still Sexist After All These Years - TIME

Playboy: Still Sexist After All These Years - TIME | Sex Marketing | Scoop.it

When describing their just-released 60th anniversary issue, editors at Playboy talk about celebrating “60 years of beautiful women, discerning taste, sexual emancipation, groundbreaking fiction, and world-changing journalism.” To that end, they put supermodel Kate Moss on the cover and dressed her up in traditional playmate garb: bunny ears and tail and the French cuffs of a cater-waiter. Inside, she’s on all fours.

Exactly whose sexual emancipation are we talking about here?

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“Sex Sells” at the Conference on World Affairs | UWIRE

“Sex Sells” at the Conference on World Affairs | UWIRE | Sex Marketing | Scoop.it

The CWA panel “Sex Sells” did exactly that. On Monday morning more than three quarters of the Old Main auditorium was full of individuals young and old drawn to the idea that sex does in fact attract consumers.

This 80 minute panel discussion had a diverse range of characters: ranging from the Playboy CEO, to a feminist author and  a musician. There was no way it was going to disappoint.  The panelists had different views of sex and advertising, but the main idea was consistent: sex sells.

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Use of Sexuality in Indian Entertainment : A sign of liberation or a ...

Use of Sexuality in Indian Entertainment : A sign of liberation or a ... | Sex Marketing | Scoop.it
This is a record breaking ad selling mango juice. Movies and advertising use several different methods to appeal to the audience but the one tactic that is most popular and effective is the usage of sex.
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Sexist Ads Support Hyper-Masculinity; Harmful Sexual Aggression In Men - Medical Daily

Sexist Ads Support Hyper-Masculinity; Harmful Sexual Aggression In Men - Medical Daily | Sex Marketing | Scoop.it

Men who exhibit violent sexual aggression could be doing so as a result of  sexist advertising. Researchers have uncovered evidence that  suggests major publications generate biased adverts that perpetuate harmful  macho stereotypes.  

"The widespread depiction of hyper-masculinity in men's advertising may be  detrimental to both men and society at large," said lead researcher Megan Vokey.

The study, conducted at the University of Manitoba, examined 527 advertisements  from eight male-driven magazines including Playboy, Maxim,  Fortune, Golf Digest, Field and Stream, Game  Informer, Esquire, and Wired. Advertisements were marked  for the perceived "hyper-masculine" message they were sending to men.

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Vietnamese startup sells flowers with sex - Inside Retail Asia

Vietnamese startup sells flowers with sex - Inside Retail Asia | Sex Marketing | Scoop.it

Vietnam's HappyEndng.vn sells flowers online in the most unique way - using sex to sell, reports Tech In Asia.
Upon logging in, customers are greeted with a hilarious intro. The site brings a whole new twist to "sex sells" with their sexually inspired marketing.

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Xposedbydesign's curator insight, March 18, 2013 10:54 AM

The boundaries are always changing. This is from a mainline ecommerce site.

 

My tee shirt store:

http://www.zazzle.com/Xposedbydesign*

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Sex, Sex and More Sex, Over the Course of 30 Years of Advertising

Sex, Sex and More Sex, Over the Course of 30 Years of Advertising | Sex Marketing | Scoop.it
It would be a fantasy to believe that there might be a day where sex is not involved with advertising. Sex continues to have a prominent place in advertising and it looks like its role is increasing.

Via Sakis Koukouvis
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