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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Scooped by Paula Maria Tinoco Trindade
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Sex sells? Trend may be changing - ESPN

Sex sells? Trend may be changing - ESPN | Sex Marketing | Scoop.it

Most of us have heard this phrase so many times, we no longer question its veracity, especially when it comes to sports. As the popular thinking goes, if a female athlete wants to succeed in the endorsement game, she should be willing to trade on her body and her looks first, her athletic talent second.

Just take a glance in the rearview mirror. Over the past 15 years, some of the female athletes who have won biggest in the race for sponsors are Danica Patrick, Maria Sharapova and Anna Kournikova.

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Scooped by Paula Maria Tinoco Trindade
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Energizer Batteries Come in Handy

Energizer Batteries Come in Handy | Sex Marketing | Scoop.it

Brand slogans often do more than just make you want to buy a product. Sometimes they make those of us with our mind in or around the gutter giggle due to their potentially sexual undertones. They may be trying to sell some snacks, but they actually end up selling so much more!

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