Sex Marketing
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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Sexist Ads Support Hyper-Masculinity; Harmful Sexual Aggression In Men - Medical Daily

Sexist Ads Support Hyper-Masculinity; Harmful Sexual Aggression In Men - Medical Daily | Sex Marketing | Scoop.it

Men who exhibit violent sexual aggression could be doing so as a result of  sexist advertising. Researchers have uncovered evidence that  suggests major publications generate biased adverts that perpetuate harmful  macho stereotypes.  

"The widespread depiction of hyper-masculinity in men's advertising may be  detrimental to both men and society at large," said lead researcher Megan Vokey.

The study, conducted at the University of Manitoba, examined 527 advertisements  from eight male-driven magazines including Playboy, Maxim,  Fortune, Golf Digest, Field and Stream, Game  Informer, Esquire, and Wired. Advertisements were marked  for the perceived "hyper-masculine" message they were sending to men.

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Sex Sells. | Nancy's Marketing Blog

Sex Sells. | Nancy's Marketing Blog | Sex Marketing | Scoop.it

Sex Sells. …So does that make it right? We've all either heard the phrase “sex sells,” witnessed it in advertising, or even been guilty of falling for these types of marketing tactics. Sex in advertising has arguably been a practice since products or services have been developed, but has experienced significant growth in the last 20 years. According to Gallap & Robinson, marketing studies have shown that erotic ads are more likely to be noticed than non-sexual ones. 

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