Sex Marketing
7.0K views | +1 today
Follow
Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
Your new post is loading...
Your new post is loading...
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

The most successful sexy ads

The most successful sexy ads | Sex Marketing | Scoop.it

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Actress Megan Fox is advertising’s sexiest celebrity according to new statistics released by video advertising and analytics experts Visible Measures. Megan’s role in the Armani campaign ‘Hotel Service’, in which she changes from underwear into a pair of jeans, has brought in over 18 million views worldwide. Fox trumps the likes of fellow celebrities Beyoncé for H&M (12.7million views), Jessica-Jane Clement for Lynx (12.7million views), David Beckham for H&M (12.4million views) and Lara Stone for Calvin Klein (10.9million views). The top 10 chart for the sexiest ever ads is somewhat inevitably littered with Victoria’s Secret models, but perhaps surprisingly a car ad also makes the top ten. Fiat’s ‘Seduction’ is also the advert featured in the top 10 in which the actors keep the most clothes on. H&M is hailed the sexiest high street brand, with campaigns featuring both David Beckham and Beyoncé racking up 25 million collective views. As a surprise, the sexiest most-watched ad ever comes from Fortnight Lingerie, a Canadian lingerie company. Their winning campaign, Super Sexy CPR, with a True Reach of 18.6 million views, features two models demonstrates proper CPR techniques. The top ten sexiest ads-ever crowns women the sexier gender. The line up consists of one advert with a man semi-naked (Beckham), eight films featuring scantily dressed women and only one campaigning which both genders feature.

more...
No comment yet.
Scooped by Paula Maria Tinoco Trindade
Scoop.it!

Sex Sells. | Nancy's Marketing Blog

Sex Sells. | Nancy's Marketing Blog | Sex Marketing | Scoop.it

Sex Sells. …So does that make it right? We've all either heard the phrase “sex sells,” witnessed it in advertising, or even been guilty of falling for these types of marketing tactics. Sex in advertising has arguably been a practice since products or services have been developed, but has experienced significant growth in the last 20 years. According to Gallap & Robinson, marketing studies have shown that erotic ads are more likely to be noticed than non-sexual ones. 

more...
No comment yet.