Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Why Kraft's Sexy Ad For Italian Dressing Totally Backfired - Business Insider

Why Kraft's Sexy Ad For Italian Dressing Totally Backfired - Business Insider | Sex Marketing | Scoop.it

Kraft’s new  adfor Zesty Italian salad dressing has caused quite a stir. It features a  near-naked male model, named Anderson Davis, with a picnic tablecloth just  covering his you know what.

 

Unfortunately, the product being advertised is barely noticeable at about one  o’clock just east of his triceps. Why didn’t they put it you know where? At  least there it would get more brand attention.

 

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In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks | Sex Marketing | Scoop.it
The new Diet Dr. Pepper ad features Ford model Josh Button doing his best shirtless hunk Zoolander and being really really really really good looking.

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Shirtless men: The hottest new trend in advertising | Marie Clairvoyant

Shirtless men: The hottest new trend in advertising | Marie Clairvoyant | Sex Marketing | Scoop.it
 

Yes ladies you heard me right. According to USA Today, the trend of using bare-chested handsome men in ads is skyrocketing. Of course, half-naked women will always be used to sell products (well, hopefully not, but let’s see), yet we are seeing more and more men flaunting their sexuality to sell us things. Remember the Diet Coke man ’The Gardener’ everyone raved about earlier this year? Yes you do. Now, KRAFT Dressing has become the latest  example of this trend:

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Kraft Has Tapped the Sexy Zesty Guy to Promote the Italian ...

Kraft Has Tapped the Sexy Zesty Guy to Promote the Italian ... | Sex Marketing | Scoop.it

While food is associated with sex on subconscious level, this is the first time Kraft Foods uses the erotic theme in its advertising in such an explicit fashion. In contrast, in its past hilarious effort for Kraft's Athenos lineup, a Greek grandmother reprimands young people for showing off their sexuality.

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