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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Thigh will be done… a leggy new advertising strategy has hit Japan - Cream (blog)

Thigh will be done… a leggy new advertising strategy has hit Japan - Cream (blog) | Sex Marketing | Scoop.it

Women in Japan have the opportunity to reap the rewards of using their thighs as an advertising space for brands and companies. A girl’s zettai ryouiki  – which translates roughly as “absolute territory” – is apparently the  highly coveted space that lies between the bottom of her mini-skirt or  shorts and the top of her knee-high socks. The brand seeks to recruit  girls over the age of 18 who have a presence on one or more social  networking sites (SNS). To earn their commission, they must wear the  stickers for eight hours over the course of a day, and then post photos  of their new ‘accessory’ on their preferred SNS. And this intriguing new combo of guerrilla advertising and social media has been popular –  around 2,800 Japanese women have registered, with an average of 330  friends on Facebook. Popular campaigns have thus far included promotion  of Green Day’s latest album.

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Thighs The Limit For Japanese Advertising

Thighs The Limit For Japanese Advertising | Sex Marketing | Scoop.it

From the country that brought us the ice bra, cuddle clubs, and a desire to turn our foreheads into the shape of a bagel, there's a new craze in town.

(Okay, it's been around for a few months, but this is the first time HuffPost UK Lifestyle has come across these ladies and their thigh stickers.)

Innovative PR company Absolute Territory PR is paying women to wear advertising stickers on their “absolute territory”, the area of skin visible between their high socks and the hemline of their miniskirts, according to Content Standard.

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