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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California - brandchannel.com

Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California - brandchannel.com | Sex Marketing | Scoop.it

As every brand marketer knows, sex sells. And, if you're Fiat, you're suddenly aware that orange does, too.

The Italian brand has been mounting an uphill battle for mainstream awareness, brand recognition and sales in the United States since its little cars returned to American shores a couple of years ago under the aegis of Fiat's ownership of Chrysler and the keen sense of CEO Sergio Marchionne that the timing might be right for Fiat's reappearance in the US market.

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Kraft Has Tapped the Sexy Zesty Guy to Promote the Italian ...

Kraft Has Tapped the Sexy Zesty Guy to Promote the Italian ... | Sex Marketing | Scoop.it

While food is associated with sex on subconscious level, this is the first time Kraft Foods uses the erotic theme in its advertising in such an explicit fashion. In contrast, in its past hilarious effort for Kraft's Athenos lineup, a Greek grandmother reprimands young people for showing off their sexuality.

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