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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Scooped by Paula Maria Tinoco Trindade
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Go Daddy: Sex, Shame, and the Super Bowl

Go Daddy: Sex, Shame, and the Super Bowl | Sex Marketing | Scoop.it

The Super Bowl is known for bringing out the best (and worst) in advertisers around the globe. This weekend, you’ll see viral sensations, spots that completely miss the mark, and more than a few ads that aim to push the boundaries of good taste. If you look closely, far past the gray area between funny and offensive, deep into the realm of misogyny and exploitation, you’ll more than likely find a commercial from GoDaddy.com.

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Scooped by Paula Maria Tinoco Trindade
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Has the Super Bowl Adscape Evolved Beyond “Sex Sells ...

Has the Super Bowl Adscape Evolved Beyond “Sex Sells ... | Sex Marketing | Scoop.it

In fact, one ad got plenty of attention way before Game Day. The Parents’ Television Council publicly opposed a Mercedes-Benz spot featuring model Kate Upton, saying the spot reinforced the notion that sex appeal sells. In just two days, the video had gotten almost 3 million views on YouTube.

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