Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Café muito erótico - Sexo no Marketing

Café muito erótico - Sexo no Marketing | Sex Marketing | Scoop.it

Todos sabemos que o café é estimulante, mas daí a ser excitante… 

Não é a primeira vez que uma marca de cafés se apresenta no mercado com um posicionamento erótico. Se a LAVAZZA já o fez no passado, hoje a polémica recai sobre a FRESH ONE: 

Paula Maria Tinoco Trindade's insight:

Artigo completo em: http://sexonomarketing.com/cafe-muito-erotico/ ;

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"Degrading" Pot Noodle Facebook Ad Banned - BuzzFeed

"Degrading" Pot Noodle Facebook Ad Banned - BuzzFeed | Sex Marketing | Scoop.it

The UK’s Advertising Standards Authority today banned the ad image because, “We considered the presentation of the woman in a sexual pose and the blatant comparison with the food product was crass and degrading and therefore likely to cause serious offence to some visitors to Pot Noodle Facebook page.”

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Does Sex Sell Airline Seats? Some Airlines Hope So. | The ...

Does Sex Sell Airline Seats? Some Airlines Hope So. | The ... | Sex Marketing | Scoop.it
Some airlines are trying to bring sexy back to flying, this time around with attempts that are much more in-your-face than the golden age of flying ever displayed – and, no surprise, the move is causing plenty of controversy for ...
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Sometimes "sexy" ads don't sell (but the file names are fun) | FBPPC

Sometimes "sexy" ads don't sell (but the file names are fun) | FBPPC | Sex Marketing | Scoop.it
Sexy ads don't always perform well. Test your assumptions before sinking a lot of money into a splashy campaign. Read a use case.
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As salsichas e o sexo

As salsichas e o sexo | Sex Marketing | Scoop.it

Conhecem a marca Salsiçor? Pois bem, até ao dia de hoje eu nunca tinha ouvido falar de tal marca… Talvez porque viva no Continente e não nas ilhas Açorianas, mas ao que parece esta marca é a maior referência do arquipélago dos Açores na desmancha e na transformação de carnes de suíno e bovino. Tendo integrado em  2009, no Grupo Finançor, que é líder  do sector agro-alimentar nos Açores. Só este facto já levanta curiosidade para tentar entender o motivo do sucesso comercial da empresa em si… 

Numa pesquisa online deparei-me com as campanhas feitas pela marca desde 2010 com um posicionamento de cariz sexual

Paula Maria Tinoco Trindade's insight:

Texto completo em: http://sexonomarketing.com/as-salsichas-e-o-sexo/

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Watch David Beckham strip off in advertising campaign for his new fragrance - Mirror.co.uk

Watch David Beckham strip off in advertising campaign for his new fragrance - Mirror.co.uk | Sex Marketing | Scoop.it

The star whips his top off and shows off his muscles in a bid to promote his  latest aftershave

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Calvin Klein Inc. to Make Super Bowl Debut - Women's Wear Daily

Calvin Klein Inc. to Make Super Bowl Debut - Women's Wear Daily | Sex Marketing | Scoop.it

Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., will run the first Super Bowl commercial in its history. The 30-second ad is slated to run at the end of the first quarter and will introduce Calvin Klein Concept, the latest offering from Calvin Klein Underwear. The provocative commercial depicts model Matthew Terry in a modern “man versus machine” creative inspired by the 360-degree seamless technology construction of the new underwear line. In other words, Terry flexes his muscles and shows off his great physique.

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Sex sells, but social media sells more - TNW Social Media

Sex sells, but social media sells more - TNW Social Media | Sex Marketing | Scoop.it

We’re all familiar with the notion that “sex sells” and we only have to flick through a few pages of glossy magazines to see this notion in action. As individuals, we can be guilty of using our sultriest shots for our Twitter account or for our Facebook photos. It’s apparent that most of us aren’t batting an eyelid at how we’re choosing to present ourselves online..


Via Teodora Kostadinova
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