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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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His Eyes Are Up Here, Ladies - Daily Beast

His Eyes Are Up Here, Ladies - Daily Beast | Sex Marketing | Scoop.it
When Rita Ora relieved Zac Efron of his shirt at the MTV Movie Awards, his apparent surprise shifted quickly to strutting. Is this really a new era of male body anxiety?

Handily, Zac Efron wore a pop-button shirt to Sunday night’s MTV Movie Awards. Handily, because when he won the Best Shirtless Performance award forThat Awkward Moment, to catcalls from a baying crowd and a little help from the singer Rita Ora, the shirt was first unbuttoned, and then—in a oh-damn-it-all moment from its wearer—came off.

The actor looked resistant at first and then, with the look of a man who knows his pecs are perky and biceps pumped for prime time, not so resistant. He threw his microphone down and, with a stripper-style toss of the pop-button shirt, revealed a body bronzed the color of a well-done Thanksgiving turkey.

Efron flexed, he saluted, he blew a kiss. He looked as if he might have known this would happen. If not, his extended moment on stage sharing the glory of his rack and arms with the world signaled a man not averse to a little self-display. Hetweeted later: “@RitaOra: Thanks for such a bold move. I don’t know if I could’ve done that on my own.”

Yeah, right, Zac. You looked fine with it to us.

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The perfume ads banned for being too raunchy - Fashion Industry ...

The perfume ads banned for being too raunchy - Fashion Industry ... | Sex Marketing | Scoop.it

ASA released a statement, “Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children”.

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The most successful sexy ads

The most successful sexy ads | Sex Marketing | Scoop.it

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Actress Megan Fox is advertising’s sexiest celebrity according to new statistics released by video advertising and analytics experts Visible Measures. Megan’s role in the Armani campaign ‘Hotel Service’, in which she changes from underwear into a pair of jeans, has brought in over 18 million views worldwide. Fox trumps the likes of fellow celebrities Beyoncé for H&M (12.7million views), Jessica-Jane Clement for Lynx (12.7million views), David Beckham for H&M (12.4million views) and Lara Stone for Calvin Klein (10.9million views). The top 10 chart for the sexiest ever ads is somewhat inevitably littered with Victoria’s Secret models, but perhaps surprisingly a car ad also makes the top ten. Fiat’s ‘Seduction’ is also the advert featured in the top 10 in which the actors keep the most clothes on. H&M is hailed the sexiest high street brand, with campaigns featuring both David Beckham and Beyoncé racking up 25 million collective views. As a surprise, the sexiest most-watched ad ever comes from Fortnight Lingerie, a Canadian lingerie company. Their winning campaign, Super Sexy CPR, with a True Reach of 18.6 million views, features two models demonstrates proper CPR techniques. The top ten sexiest ads-ever crowns women the sexier gender. The line up consists of one advert with a man semi-naked (Beckham), eight films featuring scantily dressed women and only one campaigning which both genders feature.

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