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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky

Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky | Sex Marketing | Scoop.it

This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high heels lying on a shag rug on the floor. The photo is snapped either through a mirror or a door, only showing the woman from her shoulders down as she lays on the ground. Her head, which is hung down or bent over, is hidden from view. Given her headless-ness, it’s fairly objectifying as far as lingerie images go —compared with, say, Victoria’s Secret ads which depict smiling women looking directly into the camera.

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Fiat ad banned for being too excellent... sorry, 'sexual' - The Daily Telegraph

Fiat ad banned for being too excellent... sorry, 'sexual' - The Daily Telegraph | Sex Marketing | Scoop.it
MuMbrella
Fiat ad banned for being too excellent... sorry, 'sexual'
The Daily Telegraph
Mumbrella reports the Advertising Standards Board has declared the ad too sexual. As opposed to, say, every ice cream commercial ever made.
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