Sex Marketing
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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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The most successful sexy ads

The most successful sexy ads | Sex Marketing | Scoop.it

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Actress Megan Fox is advertising’s sexiest celebrity according to new statistics released by video advertising and analytics experts Visible Measures. Megan’s role in the Armani campaign ‘Hotel Service’, in which she changes from underwear into a pair of jeans, has brought in over 18 million views worldwide. Fox trumps the likes of fellow celebrities Beyoncé for H&M (12.7million views), Jessica-Jane Clement for Lynx (12.7million views), David Beckham for H&M (12.4million views) and Lara Stone for Calvin Klein (10.9million views). The top 10 chart for the sexiest ever ads is somewhat inevitably littered with Victoria’s Secret models, but perhaps surprisingly a car ad also makes the top ten. Fiat’s ‘Seduction’ is also the advert featured in the top 10 in which the actors keep the most clothes on. H&M is hailed the sexiest high street brand, with campaigns featuring both David Beckham and Beyoncé racking up 25 million collective views. As a surprise, the sexiest most-watched ad ever comes from Fortnight Lingerie, a Canadian lingerie company. Their winning campaign, Super Sexy CPR, with a True Reach of 18.6 million views, features two models demonstrates proper CPR techniques. The top ten sexiest ads-ever crowns women the sexier gender. The line up consists of one advert with a man semi-naked (Beckham), eight films featuring scantily dressed women and only one campaigning which both genders feature.

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CR7 assina roupa interior | Marketeer

CR7 assina roupa interior | Marketeer | Sex Marketing | Scoop.it
O acordo foi fechado esta semana entre o jogador do Real Madrid e o grupo dinamarquês JBS Textile e prevê duas colecções.
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13 marcas que apuestan por lo del “sexo vende” : Marketing Directo

13 marcas que apuestan por lo del “sexo vende” : Marketing Directo | Sex Marketing | Scoop.it

Incluso las más conservadoras de las empresas se basan en el sexo para vender sus productos. Juegan con uno de nuestros deseos humanos más profundos. Aunque “La información sexual no llama la atención”, según asegura la Universidad de Georgia Tom Reichert, la gente siente el deseo de ser atractivos a los demás, les gusta el romance, la intimidad, el amor y los maravillosos sentimientos que éste implica.


Via QA Solutions
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