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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Max George gets sexy with a buffalo in new fashion campaign - Pics and video - Sugarscape

Max George gets sexy with a buffalo in new fashion campaign - Pics and video - Sugarscape | Sex Marketing | Scoop.it

We always thought Siva Kaneswaran was the model-type fella in The Wanted, what with those infamous chiseled cheekbones of joy. But now it seems bandmate Max George wants in on the action, too - 'cause he's been getting hot and steamy with a bloody buffalo of all things in a well serious black and white shoot for clothing brand Buffalo David Bitton. OOH.

Our fave Mancunian Maxy Boy's been perfecting his pout and summoning up a smize for the ads, which see him straddling a weird furry horse on steroids in a strangely-seductive manner. SO, we've got the obligatory on-a-leather-chair-conveniently-placed-in-the-woods pose...

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Men's Underwear Ads Want You to Know Men Aren't Just 'Pieces of Meat' - Jezebel

Men's Underwear Ads Want You to Know Men Aren't Just 'Pieces of Meat' - Jezebel | Sex Marketing | Scoop.it

According to the New York Times, some men's underwear companies are beginning to react against the notion that male underwear models should look like they're chiseled from stone.  In the words of designer Jason Scarlatti, “We are going for something a little more statuesque, and a little less steroid-y.”  Also on the agenda?  Giving the underwear models identity, "so they are not just a piece of meat," according to PR executive James LaForce.  Also, taking the emphasis off of the crotch shot.  Fare thee well, crotch shot.  You will be missed.

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malek's comment, May 26, 2013 7:32 PM
not your average dude
Rescooped by Paula Maria Tinoco Trindade from A Cultural History of Advertising
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10 Most Effective Uses of Sex in the History of Advertising

10 Most Effective Uses of Sex in the History of Advertising | Sex Marketing | Scoop.it
An array of different sexual messages of varying degrees of subtlety have been used over the years in advertising, but which ads really changed the game when it came to sexual content?

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Shirtless men: The hottest new trend in advertising | Marie Clairvoyant

Shirtless men: The hottest new trend in advertising | Marie Clairvoyant | Sex Marketing | Scoop.it
 

Yes ladies you heard me right. According to USA Today, the trend of using bare-chested handsome men in ads is skyrocketing. Of course, half-naked women will always be used to sell products (well, hopefully not, but let’s see), yet we are seeing more and more men flaunting their sexuality to sell us things. Remember the Diet Coke man ’The Gardener’ everyone raved about earlier this year? Yes you do. Now, KRAFT Dressing has become the latest  example of this trend:

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In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks | Sex Marketing | Scoop.it
The new Diet Dr. Pepper ad features Ford model Josh Button doing his best shirtless hunk Zoolander and being really really really really good looking.

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