Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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CEO of Abercrombie & Fitch refuses to market to larger women - ABC2News - ABC2 News

CEO of Abercrombie & Fitch refuses to market to larger women - ABC2News - ABC2 News | Sex Marketing | Scoop.it

Not a size 2?  Don't have washboard abs?  Then Abercrombie &  Fitch CEO Mike Jeffries says don't bother shopping in his stores.

The head of the apparel store set off a firestorm following an article on the  Business Insider.  The website interviewed Robin Lewis, the co-author of  The New Rules of Retail.

Lewis says Abercrombie is all about sex appeal.  He says Jeffries is  only interested in attracting beautiful people into his stores and wearing their  clothes.

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Laura Brown's comment, June 4, 2013 5:35 PM
Larger is in the eye of he beholder. Some people think a large size is anything over 12.
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13 marcas que apuestan por lo del “sexo vende” : Marketing Directo

13 marcas que apuestan por lo del “sexo vende” : Marketing Directo | Sex Marketing | Scoop.it

Incluso las más conservadoras de las empresas se basan en el sexo para vender sus productos. Juegan con uno de nuestros deseos humanos más profundos. Aunque “La información sexual no llama la atención”, según asegura la Universidad de Georgia Tom Reichert, la gente siente el deseo de ser atractivos a los demás, les gusta el romance, la intimidad, el amor y los maravillosos sentimientos que éste implica.


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Sexy Brands That Market To Teens - Business Insider

Sexy Brands That Market To Teens - Business Insider | Sex Marketing | Scoop.it

Sex sells, and  not just to adults.

Victoria's  Secret has gotten attention recently for its increased marketing for  teenagers, a younger clientele than the bare-it-all models the line is typically  associated with. But the lingerie brand isn't the only one that has stepped up its risqueé advertising aimed at teens and tweens. And it's for a  good reason.

 

Paula Maria Tinoco Trindade's insight:

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