Not a size 2? Don't have washboard abs? Then Abercrombie & Fitch CEO Mike Jeffries says don't bother shopping in his stores.
The head of the apparel store set off a firestorm following an article on the Business Insider. The website interviewed Robin Lewis, the co-author of The New Rules of Retail.
Lewis says Abercrombie is all about sex appeal. He says Jeffries is only interested in attracting beautiful people into his stores and wearing their clothes.