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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Sexo? Ou Abuso? | Sexo no Marketing

Sexo? Ou Abuso? | Sexo no Marketing | Sex Marketing | Scoop.it

As campanhas da norte-americana American Apparel têm-se pautado pela controvérsia. Há quem as considere ofensivas e a sua proibição foi mesmo solicitada. As vendas da marca, essas continuam a crescer

Os seres humanos, como animais racionais, respondem a certos impulsos primários. A alimentação é sem dúvida um deles, o sexo e a reprodução outro. Esta disposição pré-programada para responder a imagens sexuais é tão forte que tem sido usada na publicidade, ao longo de mais de 100 anos. Mas a utilização de Sex in Advertising não está livre de críticas por parte de conservadores religiosos, que consideram ser imagens obscenas, ou de feministas e machistas que afirmam reforçar o Acom a objectivação do indivíduo.

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Mais informação em www.sexonomarketing.com 

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Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ...

Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ... | Sex Marketing | Scoop.it

An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.”

The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, frolicking in cream. The interlude is set up as the fantasy of a male employee during a meeting.  

Dreamscape Networks argued that the ad was not degrading, as it portrayed the female lead as the head of the business and the fantasy sequence was limited to the male employee’s imagination.

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Sex(ism) still sells, apparently | Women's Views on News

Sex(ism) still sells, apparently | Women's Views on News | Sex Marketing | Scoop.it

Campaign groups are stepping up the fight against sexist advertising.

The advertising industry may appear to have come a long way since the Mad Men era, when a woman’s place was most definitely in the home and the only reason to let the wife pop in to the office was when it needed a spring clean.

But has it?

Slogans like ‘Don’t worry darling, you didn’t burn the beer’ and ‘Christmas morning she’ll be happier with a Hoover’ may be laughable today, but big businesses are still using sexism to sell everything from breakfast cereals to banking.

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The perfume ads banned for being too raunchy - Fashion Industry ...

The perfume ads banned for being too raunchy - Fashion Industry ... | Sex Marketing | Scoop.it

ASA released a statement, “Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children”.

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Sex sells, but social media sells more - TNW Social Media

Sex sells, but social media sells more - TNW Social Media | Sex Marketing | Scoop.it

We’re all familiar with the notion that “sex sells” and we only have to flick through a few pages of glossy magazines to see this notion in action. As individuals, we can be guilty of using our sultriest shots for our Twitter account or for our Facebook photos. It’s apparent that most of us aren’t batting an eyelid at how we’re choosing to present ourselves online..


Via Teodora Kostadinova
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Too much Va Va Voom? Renault advert featuring close-ups of burlesque dancers is banned by watchdog because it 'treats women like sexual objects'

Too much Va Va Voom? Renault advert featuring close-ups of burlesque dancers is banned by watchdog because it 'treats women like sexual objects' | Sex Marketing | Scoop.it

A car advert featuring scantily-clad  burlesque dancers has been banned after watchdogs branded it sexist.

They were concerned that it featured ‘a  number of shots of the women’s breasts and bottoms, in which their heads were  obscured’.

The way the women had been presented in the  Renault Clio advert ‘invited viewers to see them as sexual objects’, it was  ruled.

 

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American Apparel Ad Gets Banned For Being “Gratuitously” Sexy - Crabby Golightly

American Apparel Ad Gets Banned For Being “Gratuitously” Sexy - Crabby Golightly | Sex Marketing | Scoop.it

AMERICAN APPAREL SEEMS HELLBENT ON CONTINUING ITS TRADITIONAL OF DEMEANING WOMEN WHILE disregarding advertising laws

Two recent complaints about a series of images deemed “overtly sexual” on the clothing retailer’s website have led to the ads being banished by the U.K.’s Advertising Standards Authority. Despite the brand’s pride in using “real” women and American Apparel employees in advertising campaigns, the U.S. clothier frequently sparks controversy by using images that exploit underaged women.

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Ecoya and Special Group aim to appease the fun police with ...

Ecoya and Special Group aim to appease the fun police with ... | Sex Marketing | Scoop.it

Ecoya came in for some unwanted attention for its very visible nudity in 2011, with its Lady Godiva-inspired billboard getting a slap from the ASA (and also getting stolen). And in the latest campaign it's maintained the sans clothes approach, although this time it's claiming the nudity is 'invisible'. 

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Semi-naked Nicki Minaj ad ruled 'stylised' not 'sexualised' - Marketing Week

Semi-naked Nicki Minaj ad ruled 'stylised' not 'sexualised' - Marketing Week | Sex Marketing | Scoop.it

An ad promoting a Nicki Minaj concert featuring an apparently naked image of the pop star has been cleared by the adverting regulator, despite sparking a complaint that it was “irresponsible” and “objectified women”.

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