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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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This Is What Happens When You Replace The Women In Ads With Men

This Is What Happens When You Replace The Women In Ads With Men | Sex Marketing | Scoop.it
Commercials tend to show women in provocative poses no matter what product is being sold, so we decided to re-create three of them with men.
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Adidas pulls World Cup shirts with 'sexual appeal' | News | Sport ...

Adidas pulls World Cup shirts with 'sexual appeal' | News | Sport ... | Sex Marketing | Scoop.it

Adidas agreed on Tuesday to stop selling two raunchy T-shirts months ahead of the World Cup in Brazil after the government complained that they associated the country with sexual tourism.

Paula Maria Tinoco Trindade's insight:

ADIDAS concordou em deixar de vender estas atrevidas t-shirts! Segundo o governo Brasileiro a marca estava a associar o país com turismo SEXUAL... Qual a vossa opinião????

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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Has American Apparel changed its sexist spots? - Sydney Morning Herald

Has American Apparel changed its sexist spots? - Sydney Morning Herald | Sex Marketing | Scoop.it

American Apparel has a knack for getting attention with its advertising, but are we to believe their abrupt shift from blatantly sexy shoots on seemingly under-age models to cultural statements on a diverse range of women?

Their last ad featured a 62-year-old former model exercising in underwear. Their latest one shows a beautiful Bangladeshi-American girl posing topless, the words Made In Bangladesh barely covering her breasts.

What does it mean? Is it trying to say their clothes are made in Bangladesh and this is an excellent specimen of a Bangladeshi female, therefore both are brilliant? Or implying that one doesn't need clothes at all to be an American Apparel girl? Which for a clothing company is bizarre.

Paula Maria Tinoco Trindade's insight:

AMERICAN APPAREL, marca que se destaca nestes últimos anos pelas suas polémicas campanhas, nas quais a marca utilizava imagens ofensivas e PORNOGRÁFICAS, com a exploração SEXualizada de jovens mulheres. Agora lançou uma nova campanha. Mas será que faz sentido a NUDEZ numa publicidade de ROUPA????

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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Is Celibacy the New Sexy? - Huffington Post

Is Celibacy the New Sexy? - Huffington Post | Sex Marketing | Scoop.it

Sex is ubiquitous online, in advertisements, on TV, in films and in our everyday lexicon. The subject that was strictly taboo in the mid-20th century is aggressively everywhere. Which is why I want to write today about the sexiness of not having sex.

I read a fascinating article in the New York Times called "Life Without Sex" by the engaging French author and French Elle editor, Sophie Fontanel. The author took a 12-year hiatus from sexual congress.

My first thought when I read this was, "Can you do that? Is that allowed?"

She writes, "At the beginning, I kept the fact that I had given up sex a secret, and nobody around me could guess how untouched I was. I knew perfectly well that people accept all kinds of sexual behaviors, just so long as you are doing something with your body."


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'Overly sexual' VIP e-cigarette ads attract 1156 complaints - Marketing Week

'Overly sexual' VIP e-cigarette ads attract 1156 complaints - Marketing Week | Sex Marketing | Scoop.it

Evening Standard 'Overly sexual' VIP e-cigarette ads attract 1156 complaints Marketing Week VIP has been criticised for running 'overly sexual' ads for its e-cigarettes that the advertising regulator says were likely to cause 'widespread offence'...

The two ads, which appeared on TV after the 9pm watershed, show a woman and a man speaking into the camera. In the first one, the woman states “I want you to get it out. I want to see it. Feel it. Hold it. Put it in my mouth. I want to see how great it tastes”.

In the second, the man replies. In both a female voice-over says “If you’re gonna Vape, Vape with VIP”. Both also include on-screen text that shows VIP e-cigarettes contain nicotine and are unsuitable for those aged under 18.

The ad received 1,156 complaints across 7 issues, making it the sixth most complained about ad of all time. It would have beaten out last year’s winner Gocompare.com, which had 1,008 complaints, and easily beat Phones 4 U’s spooky dead girl ads, which were the most complained about in 2011 with 659 complaints.

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French sex toy site promotes vibrators for Valentine's Day - CampaignLive

French sex toy site promotes vibrators for Valentine's Day - CampaignLive | Sex Marketing | Scoop.it
Dorcel Store, the premium French sex toys retailer, has launched a Valentine's Day-themed campaign to promote its vibrators.

The ad, created by Mademoiselle Scarlett, shows a photograph of a pink "rabbit" style vibrator alongside the words, "Fuck Valentine’s Day.

The creative director on the campaign was Olivier Bouas-Laurent and the art director was Christophe Mallus.

The ad is running on the Dorcel Store’s digital channels as well as in French lifestyle press including the arts and culture magazine Technikart, the football magazine SoFoot and the urban culture publication WAD.

Bouas-Laurent, who is the founder of Mademoiselle Scarlett, said: "According to famous national institute INSEE, 36 per cent of women in France are single. Our idea was to help singles having a nice 2014 Valentine's Day as couples."

The Valentine’s Day campaign follows a similar creative by the agency, which has worked with Dorcel since 2012, for Easter. The ad featured a chocolate brown vibrator and the words, "Enjoy yourself without getting fat" and "happy Easter ladies".

The Dorcel Store is the official shop from Marc Dorcel, the French porn producer and the man behind what is known as "pornochic".

Paula Maria Tinoco Trindade's insight:

Muitas marcas aproveitam o DIA DOS NAMORADOS para fazerem uma campanha, um novo anúncio e criar uma relação de proximidade com os possíveis Clientes... Vejamos agora este conceito de uma loja de SEX TOYS... 

Mais info em: https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769 ;

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Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss

Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss | Sex Marketing | Scoop.it

In the ad, Stamos has a dab of yogurt kissed from his lip by a beautiful woman.

Now, sales of yogurt have grown steadily in recent years. And moms and kiddos are eating plenty of it. So who is Dannon trying to appeal to here?

Everyone, it turns out. With a huge audience on Sunday, spanning multiple generations, Dannon hopes to catch the attention of lots of folks.

But "the big opportunity for us is with 20- and 30-somethings," says Art D'Elia, vice president of marketing at Dannon.

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Kristen Stewart: Super Sexy In Behind-The-Scenes Balenciaga Video

Kristen Stewart: Super Sexy In Behind-The-Scenes Balenciaga Video | Sex Marketing | Scoop.it
Kristen Stewart is topless in the ad campaign, and now HollywoodLife.com has obtained a new, behind-the-scenes video from the photo shoot. Watch K-Stew’s smoldering shoot right here!
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Licor Nacional lança nova campanha com Rita Pereira | FLAGRA

Licor Nacional lança nova campanha com Rita Pereira | FLAGRA | Sex Marketing | Scoop.it
Rita Pereira foi a escolhida para representar esses valores do espírito português que a Caves da Montanha pretende transmitir.
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What is Victoria Secret really selling? Column - Tucson Citizen

What is Victoria Secret really selling? Column - Tucson Citizen | Sex Marketing | Scoop.it

After watching the cascade of sexual fantasy displayed during Victoria Secret’s Annual Fashion Show on Tuesday, the meaning of the term “supermodel” became all the more interesting to me. As their slogan suggests, Victoria Secret’s “angels” are the most beautiful women on the planet. Whether or not Victoria Secret’s claims about their angels are true or not is a matter I will leave to the populace. The more impactful question our society must consider is whether lingerie is the only thing being modeled during this type of programming?

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Racy condom ad seeks public’s permission to air on TV

Racy condom ad seeks public’s permission to air on TV | Sex Marketing | Scoop.it

Four Seasons Condoms have partnered with Gary Eck to create a campaign aimed at normalising condom usage with Australian youth and young adults – a generation that is perceived to have forgotten about the safe sex message. The spot is currently being advertised in cinemas and is accompanied by a social media campaign to ask the public whether or not the spot should be shown on TV.

The spots featuring in the campaign have been written and directed by Australian comedian Gary Eck, and are based around the sexual adventures of characters, ‘Raquel and Tyson’.

“The idea behind the ad was to make buying condoms like buying a pair of shoes. If you’re not sure of your size, well, just try one on. Have sex. Make sure it’s fits perfectly. Naked Condoms come in four sizes, so of course our heroes Raquel and Tyson had to try on all them to make sure,” says Eck.

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Marketing-Agents.com's curator insight, December 8, 2013 8:14 AM

Cuando la compra de condones no es un acto incosciente,  -  creatividad natural en un spot TV - 

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Forgiato wheels tries to make metalwork sexy - More About Advertising

Forgiato wheels tries to make metalwork sexy - More About Advertising | Sex Marketing | Scoop.it

Never did pay too much attention to metalwork at school (a complete lack of talent probably had something to do with it) but Forgiato, which makes pricey wheels and rims for those who must have them, has produced this diverting opus featuring (part-time) metalworker Sarah Stage.

It’s a modern take on the old girly calendar on the garage wall, a business-to-business staple but aimed at consumers this time.

Sexist nonsense? Obviously…


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Rhian for Male Cancer Awareness & Instructions

This is an instructional video on how to test yourself for male testicular cancer.
video falls under educational, documentary, scientific, and artistic content, but only if that is the sole purpose of the video and it is not gratuitously graphic - youtube guidelines. there is Zero nudity and Zero gratuitously graphic content. This is an instructional video on how to test yourself for male testicular cancer.

Paula Maria Tinoco Trindade's insight:

A modelo Rhian Sugden mostra como o homem deve fazer o teste do toque nos seus testículos para identificar um possível problema, caso a consistência seja macia, tudo ok, mas caso encontre um nódulo mais resistente, procure um médico o quanto antes para identificar do que se trata.

Vale alertar que há cenas impróprias para ambiente de trabalho e para menores. 

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Anúncio polémico de Scarlett Johansson

Anúncio polémico de Scarlett Johansson | Sex Marketing | Scoop.it

“Under The Skin” é o novo filme protagonizado por Scarlett Johansson que chega aos cinemas norte-americanos já no próximo dia 4 de abril. Para promover a película, a produtora A24 concebeu uma campanha publicitária que já está a provocar polémica no mundo virtual.

No filme Johansson interpreta uma “femme fatale” alienígena. Por isso, a produtora teve a ideia de publicar um anúncio na conhecida web de anúncios classificados Craigslist. No anúncio pode ver-se uma sugestiva imagem das costas e da anca da atriz, bem como um misterioso texto: “Esta sou eu. Onde estás? Quando foi a última vez que tocaste em alguém?”.

Além disso, de acordo com o Marketing Directo, o anúncio inclui ainda um número de telefone. Ao marcá-lo, o utilizador ouve uma gravação em que a voz de Scarlett Johansson tenta seduzi-lo com a frase “Come to me”.

No entanto, o anúncio acabou já por ser removido da Craigslist. Esta campanha, em que o mistério parece ser o ingrediente principal da promoção ao filme, integra ainda alguns cartazes publicitários acompanhados pela hashtag #UnderTheSkin.

Paula Maria Tinoco Trindade's insight:

Mais conteúdos sobre o SEXO no MARKETING em:

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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Anger Over Glasgow Club's 'Disgusting' Poster Of Woman Pinned Down By Man's Fist

Anger Over Glasgow Club's 'Disgusting' Poster Of Woman Pinned Down By Man's Fist | Sex Marketing | Scoop.it

Lisa Rosebud from Supermax posted a message on its Facebook account calling the request to remove the image "censorship" and saying it had "always embraced the positive value of controversy".

Stacey Devine, NUS Scotland women’s officer, said the poster was an outright sexualisation of violence against women.

"It’s ridiculous to say that calls to remove images like these is somehow restricting free speech, or imposing censorship," Devine said.


Paula Maria Tinoco Trindade's insight:

Um clube nocturno foi fortemente criticado depois deste anúncio: A modelo semi-nua, lambe de forma sedutora o punho fechado de um homem enquanto tem os seus seios expostos... Apesar do evento ser do início deste mês, grupos feministas pedem que o mesmo seja retirado das redes sociais. Controvérsia? SIM, mas será que vendeu????

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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VML scores hole-in-one with Cobra Puma Golf - Kansas City Business Journal

VML scores hole-in-one with Cobra Puma Golf - Kansas City Business Journal | Sex Marketing | Scoop.it

Who knew golf clubs could be sexy? In its first print campaign for Cobra Puma Golf, global marketing agency VML is flirting with its creative side.

Last week, the Kansas City-based company announced that Cobra Puma Golfselected VML as its global agency of record. That means VML will lead the overall brand direction for Cobra Puma Golf which will span print, broadcast, digital, event and retail point of sale. Markets will include the United States, Europe and Asia.

VML launched the print campaign for Cobra Puma Golf last month in the annual swimsuit edition of Sports Illustrated. The ad shows off Cobra's new titanium driver against a black background, creating the illusion of a bikini. "Yes, they're real" is the tagline.

In recent years, VML has focused more on the digital side of advertising, but now it's looking for more opportunities. Expanding beyond digital wasn't a conscious decision, said Gard Gibson, executive director of VML's Insights group.

"We had clients saying, 'We want to hear your thinking about this from a higher level, not just a digital standpoint,'" Gibson said.


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'Hello Boyos' roadside billboard advertising MTV's The Valleys too racy for for Welsh village

'Hello Boyos' roadside billboard advertising MTV's The Valleys too racy for for Welsh village | Sex Marketing | Scoop.it
A RACY billboard for reality TV show the Valleys was certainly not welcome in the hillside and has now been taken down - after campaigners said it could distract motorists.

The advert, which ripped off an iconic Wonderbra advert by showing female cast members displaying their cleavage alongside the legend 'Hello Boyos', was also frowned upon by Welsh officials, who said it lowered the tone of the area.

The billboard was erected on farmland on the A465 Welsh border, close to the small town of Pontrilas, to promote the forthcoming third season of the show.

The sign, which is a nod to the iconic Eva Herzigova Wonderbra ad of the mid-90s - features Natalee Harris, Lateysha Grace and Jenna Jonathan in sexy lingerie.

However, many Welsh politicians failed to see the funny side.

David Davies, Conservative MP for Monmouth, said: "The people who star in this programme are not representative of the valleys or of Wales.

"I am disappointed that this is what will confront people as they drive into Wales." 

Monmouthshire County Council said that they had received a number of complaints about the sign and that an enforcement officer was investigating.

n a statement, County Councillor Bob Greenland, cabinet member with responsibility for tourism, said: "This is a sexist and tawdry PR campaign based on outdated stereotypes of Welsh identity.

"Rather than pander to their attempts to get people to tune into yet another reality TV show we'd rather talk about real talent.

"As the gateway to Wales we take the appearance of our county very seriously. These signs have been put up without permission and will be removed."

Ed Morrow, campaigns officer for Brake, said: "Any unnecessary distraction beside a busy road, especially a notoriously dangerous one, is cause for concern.

"Driver distraction is thought to be one of the biggest contributory factors in devastating, serious crashes on our roads."

There were plans to roll out the signs at several crossings into Wales later this week in advance of the new series airing.

However, those plans are now likely to be cancelled following the storm of negative publicity that has greeted the first sign.

An MTV spokesman said: "MTV's marketing campaign for series three of The Valleys is a tongue-in-cheek tribute to the iconic Wonderbra advert and reflects the fun and flirty nature of the show.

"It is unfortunate the billboard has had to be taken down as we think our cast look stunning in the adverts. We apologise if we have offended anyone and hope we haven't put anyone off visiting Wales." 

The Valleys in an MTV reality show which follows youngsters from the South Wales Valleys as they move to Cardiff to live out their dreams.

It has been described as "the most outrageous show on British television" due to its sexual content, and has been criticised by Valleys politicians and campaign groups.

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Esquiadora libanesa investigada por fazer topless em Sochi [vídeo] - Vida - Sol

Esquiadora libanesa investigada por fazer topless em Sochi [vídeo] - Vida - Sol | Sex Marketing | Scoop.it

A única representação feminina do Líbano nos Jogos de Inverno de Sochi está a embaraçar o Governo do país. Jackie Chamoun aceitou participar numa produção fotográfica para o Sky Instructor Calendar 2014, conhecido por ter atletas da modalidade em poses sensuais.

As fotografias e os vídeos da produção não caíram bem na opinião pública libanesa nem no seio do próprio Governo. O ministro dos Desportos do Líbano pediu mesmo ao Comité Olímpico libanês para abrir uma investigação sobre o assunto para “preservar a reputação” do país.

A atleta de 22 anos já veio pedir desculpa na sua página de Facebook: “Quero desculpar-me perante todos, sei que o Líbano é um país conservador e esta não é a imagem que reflecte a nossa cultura”. No entanto, sublinha que o vídeo divulgado pela televisão libanesa Al Jadeed e que fez estalar a polémica não era “suposto ter sido publicado” porque faz parte do making of do calendário que ainda não está editado.

 
Paula Maria Tinoco Trindade's insight:

Ao que parece nem todos podem posicionar-se no mercado de uma forma sensual... Nem sempre o Sexo VENDE!

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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Shakira & Rihanna – Can’t Remember To Forget You (Sex Sells/Music Doesn’t)

Shakira & Rihanna – Can’t Remember To Forget You (Sex Sells/Music Doesn’t) | Sex Marketing | Scoop.it

Just saw the video for this song, let me get something straight off the bat, they’re beautiful, i’m not questioning that. The song however isn’t great, it’s definitely not great. So why will this go and get millions of views and enter the charts ahead of talented artists and songs, you’ve seen the video, it’s purely because of the sex appeal, the over the top body movements, as a guy i’m not going to complain majorly about this but there’s a time and place. It seems more and more that artists are putting out mediocre songs, just average songs and spending crap loads on music videos where they get half naked and grind or twerk in order to get the sales. We as the public lap it up, we’re the ones to blame, we put them on a pedestal and keep watching the videos, keep listening to average songs until we actually grow to like them. I mean how often have you heard a song for the first time and thought “nah that’s crap” but then you constantly hear it over and over, you hear it out whilst clubbing, and all of a sudden it’s stuck in your head. That’s not music, that’s just you getting used to a song and it’s now gone from crap to good.

Half the artists in the charts use this tactic, even Beyonce does, although granted she still makes good music, but some of these artists are no more talented then your average busker outside a tube station yet because of their looks and the way videos are directed because lets be honest any woman can look beautiful if she’s put in those types of clothes, works out to a celebrity regime and has people editing and manipulating everything for a music video. Because of all of this we believe they are more beautiful, more talented, and worthy of these millions of views.

I just think we’re all being fooled, music was about the time we just put headphones in, put a record on (ask your grandparents) and we would just listen, that’s it, you didn’t need a visual stimulation to make the song better, you didn’t need an over the top music video to make you like the song, it didn’t matter who was singing the song, as long as they could sing. Now we’ve evolved into a sexual music industry where we only adore those who look good first, then make okay to good music. Granted there are times when people do sit up and listen to music over looks like…

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Off With Her Head: The Headless Woman's Place in Art and Ads - TIME

Off With Her Head: The Headless Woman's Place in Art and Ads - TIME | Sex Marketing | Scoop.it

A model leans back on a white chair, red minidress hugging her curves, stiletto heels propped in the air, Santa hat perched on the stump of her neck. “Happy ‘Headless’ Holidays from rgt!” the anonymous photoshop artist writes over the decapitated woman — one of many displayed on rgt’s DeviantArt online profile.

Thursday, The Daily  Dot reported on the visual world’s latest fetish, er, trend: Photoshopping the heads off women. Images of seductive, headless models prostrated on beds, clinging to stripper poles, tanning on the beach, or sitting on a stool with Chihuahuas skulls replacing their own populate DeviantArt’s digital gallery accompanied by comments like “that is true feminine perfection!” Because heads only lead to mouths which lead to talking, and who needs that.

Although there is an element of artistic digital dexterity in these images, it is hard to ignore their basic element of objectification. While some could be making a cultural statement, others (with names like ”Headless Hot girl twenty-whatever does X sexy thing”) are clearly for aesthetics.

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Laura Brown's comment, January 14, 2014 8:32 AM
Including headless men in the gallery would at least even out the objectification.
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Watch: Nicole Kidman goes topless for Jimmy Choo - CelebrityFIX

Watch: Nicole Kidman goes topless for Jimmy Choo - CelebrityFIX | Sex Marketing | Scoop.it

Nicole Kidman sizzles with sex appeal in a series of new ads for Jimmy Choo's Spring Summer 2014 collection.

In one shot, the 46-year-old star drops her top in favour of a $2195 chartreuse Charlize clutch … as one does, right?! Watch Nic in action in Jimmy Choo's sexy short film above!

Another picture shows The Railway Man star wearing an open cream blazer and some nude undies that border on granny pants. Just sayin'.

Still, we think Nicole looks incredible for the "Nature Unleashed"-themed collection.

"It was fun to shoot new and surprising perspectives, it felt a little bit daring dangerous, I loved the minimal styling and how the shoes and bags became like a sensual second skin to me," Nicole said of the shoot.

Paula Maria Tinoco Trindade's insight:

Ao que parece TOPLESS virou moda! Ou será que a moda é que precisa de topless para vender?? Nicole Kidman com sex appeal nos novos anúncios Primavera Verão 2014 da marca Jimmy Choo


Mais em: https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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Look closer: cheeky burger campaign has some spitting chips - The Daily Telegraph

Look closer: cheeky burger campaign has some spitting chips - The Daily Telegraph | Sex Marketing | Scoop.it

A SYDNEY burger restaurant has been forced to defend its advertising campaign after it used a digitally created image of a burger in the shape of a woman's naked backside.

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Playboy: Still Sexist After All These Years - TIME

Playboy: Still Sexist After All These Years - TIME | Sex Marketing | Scoop.it

When describing their just-released 60th anniversary issue, editors at Playboy talk about celebrating “60 years of beautiful women, discerning taste, sexual emancipation, groundbreaking fiction, and world-changing journalism.” To that end, they put supermodel Kate Moss on the cover and dressed her up in traditional playmate garb: bunny ears and tail and the French cuffs of a cater-waiter. Inside, she’s on all fours.

Exactly whose sexual emancipation are we talking about here?

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Sex sells... coffins?

Sex sells... coffins? | Sex Marketing | Scoop.it

Selling products with calendars featuring nude, or otherwise sexualized, women is a very old tactic. Dating back to the "pin-up girls" of the mid-20th century, nudie calendars typically sold products aimed at men, and were displayed in male spaces: garages, workshops, etc. (Even my mild-mannered grandfather had one up in the office of the lumber mill where he worked.)

This one, however, takes the (cheese)cake. 

I'll let Lindner Coffins, of Poland, explain:

With the fifth edition of Lindner Calendar we come back to nature, which we express with perfect harmony between Lindner coffins and natural wood, blue sea, red flowers, green fields and beauty of the female body.

Fifth edition? I guess there's quite a demand for softcore coffin porn. Like Pirelli tires, Lindner seems to be better known for its calendars than the actual product. Their calendars even have their own web site, which is much better designed than their corporate one, and is available in three languages.

The first edition, from 2010, features women clothed in fetish outfits, but without nudity.2011 saw the introduction of weird and violent scenarios. By 2012 the clothes were gone, replaced by body paint. It only got nakeder from there.

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fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail

fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail | Sex Marketing | Scoop.it

The models pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, their legs splayed.

These adverts inevitably feature acres of exposed flesh. Not the pore-speckled, downy skin we all possess, but the hyper-airbrushed, blemish and hair-free variety - the kind that resembles the gleaming bodywork of a sleek sports car, the stuff of male fantasies.


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