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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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French sex toy site promotes vibrators for Valentine's Day - CampaignLive

French sex toy site promotes vibrators for Valentine's Day - CampaignLive | Sex Marketing | Scoop.it
Dorcel Store, the premium French sex toys retailer, has launched a Valentine's Day-themed campaign to promote its vibrators.

The ad, created by Mademoiselle Scarlett, shows a photograph of a pink "rabbit" style vibrator alongside the words, "Fuck Valentine’s Day.

The creative director on the campaign was Olivier Bouas-Laurent and the art director was Christophe Mallus.

The ad is running on the Dorcel Store’s digital channels as well as in French lifestyle press including the arts and culture magazine Technikart, the football magazine SoFoot and the urban culture publication WAD.

Bouas-Laurent, who is the founder of Mademoiselle Scarlett, said: "According to famous national institute INSEE, 36 per cent of women in France are single. Our idea was to help singles having a nice 2014 Valentine's Day as couples."

The Valentine’s Day campaign follows a similar creative by the agency, which has worked with Dorcel since 2012, for Easter. The ad featured a chocolate brown vibrator and the words, "Enjoy yourself without getting fat" and "happy Easter ladies".

The Dorcel Store is the official shop from Marc Dorcel, the French porn producer and the man behind what is known as "pornochic".

Paula Maria Tinoco Trindade's insight:

Muitas marcas aproveitam o DIA DOS NAMORADOS para fazerem uma campanha, um novo anúncio e criar uma relação de proximidade com os possíveis Clientes... Vejamos agora este conceito de uma loja de SEX TOYS... 

Mais info em: https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769 ;

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Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss

Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss | Sex Marketing | Scoop.it

In the ad, Stamos has a dab of yogurt kissed from his lip by a beautiful woman.

Now, sales of yogurt have grown steadily in recent years. And moms and kiddos are eating plenty of it. So who is Dannon trying to appeal to here?

Everyone, it turns out. With a huge audience on Sunday, spanning multiple generations, Dannon hopes to catch the attention of lots of folks.

But "the big opportunity for us is with 20- and 30-somethings," says Art D'Elia, vice president of marketing at Dannon.

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Kristen Stewart: Super Sexy In Behind-The-Scenes Balenciaga Video

Kristen Stewart: Super Sexy In Behind-The-Scenes Balenciaga Video | Sex Marketing | Scoop.it
Kristen Stewart is topless in the ad campaign, and now HollywoodLife.com has obtained a new, behind-the-scenes video from the photo shoot. Watch K-Stew’s smoldering shoot right here!
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Licor Nacional lança nova campanha com Rita Pereira | FLAGRA

Licor Nacional lança nova campanha com Rita Pereira | FLAGRA | Sex Marketing | Scoop.it
Rita Pereira foi a escolhida para representar esses valores do espírito português que a Caves da Montanha pretende transmitir.
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What is Victoria Secret really selling? Column - Tucson Citizen

What is Victoria Secret really selling? Column - Tucson Citizen | Sex Marketing | Scoop.it

After watching the cascade of sexual fantasy displayed during Victoria Secret’s Annual Fashion Show on Tuesday, the meaning of the term “supermodel” became all the more interesting to me. As their slogan suggests, Victoria Secret’s “angels” are the most beautiful women on the planet. Whether or not Victoria Secret’s claims about their angels are true or not is a matter I will leave to the populace. The more impactful question our society must consider is whether lingerie is the only thing being modeled during this type of programming?

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Racy condom ad seeks public’s permission to air on TV

Racy condom ad seeks public’s permission to air on TV | Sex Marketing | Scoop.it

Four Seasons Condoms have partnered with Gary Eck to create a campaign aimed at normalising condom usage with Australian youth and young adults – a generation that is perceived to have forgotten about the safe sex message. The spot is currently being advertised in cinemas and is accompanied by a social media campaign to ask the public whether or not the spot should be shown on TV.

The spots featuring in the campaign have been written and directed by Australian comedian Gary Eck, and are based around the sexual adventures of characters, ‘Raquel and Tyson’.

“The idea behind the ad was to make buying condoms like buying a pair of shoes. If you’re not sure of your size, well, just try one on. Have sex. Make sure it’s fits perfectly. Naked Condoms come in four sizes, so of course our heroes Raquel and Tyson had to try on all them to make sure,” says Eck.

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Marketing-Agents.com's curator insight, December 8, 2013 8:14 AM

Cuando la compra de condones no es un acto incosciente,  -  creatividad natural en un spot TV - 

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Forgiato wheels tries to make metalwork sexy - More About Advertising

Forgiato wheels tries to make metalwork sexy - More About Advertising | Sex Marketing | Scoop.it

Never did pay too much attention to metalwork at school (a complete lack of talent probably had something to do with it) but Forgiato, which makes pricey wheels and rims for those who must have them, has produced this diverting opus featuring (part-time) metalworker Sarah Stage.

It’s a modern take on the old girly calendar on the garage wall, a business-to-business staple but aimed at consumers this time.

Sexist nonsense? Obviously…


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Rhian for Male Cancer Awareness & Instructions

This is an instructional video on how to test yourself for male testicular cancer.
video falls under educational, documentary, scientific, and artistic content, but only if that is the sole purpose of the video and it is not gratuitously graphic - youtube guidelines. there is Zero nudity and Zero gratuitously graphic content. This is an instructional video on how to test yourself for male testicular cancer.

Paula Maria Tinoco Trindade's insight:

A modelo Rhian Sugden mostra como o homem deve fazer o teste do toque nos seus testículos para identificar um possível problema, caso a consistência seja macia, tudo ok, mas caso encontre um nódulo mais resistente, procure um médico o quanto antes para identificar do que se trata.

Vale alertar que há cenas impróprias para ambiente de trabalho e para menores. 

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ASA bans My Goodness 'masturbation' ad - Marketing Week

ASA bans My Goodness 'masturbation' ad - Marketing Week | Sex Marketing | Scoop.it

An ad for protein drink brand For Goodness Shakes has been banned for containing multiple visual references to masturbation.

The online video ad depicted multiple shots of men shaking objects within the region of their groins prompted complaints. The ad, hosted on its website and on You Tube, finishes with a scene where a man standing behind a woman “stops shaking abruptly” when he notices that something had landed on the woman’s back, he then tries to shake it off.

The video closed with an image of the pre-mixed protein shake in a bottle, as well as text that reads: ‘We shake for you’

The ASA acknowledged there was no overt sexual material in the ad but did not accept brand owner My Goodness’ defence that the ad was unlikely to cause widespread offence.

The ruling reads: “We noted that the final scene, which featured a man standing behind a woman in a lift, would be understood by adult viewers as indicating that the man had ejaculated onto the woman’s back.”

It goes on: “The video was unlikely to cause serious or widespread offence amongst that audience [young males].

“However, we considered that many of the online channels hosting the video were likely to appeal to a wider audience who would find the references to public masturbation, and particularly to ejaculating on another person, offensive.”


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Nude Polish beauties posing with coffins (not a Halloween prank)【NSFW】 - ROCKETNEWS24

Nude Polish beauties posing with coffins (not a Halloween prank)【NSFW】 - ROCKETNEWS24 | Sex Marketing | Scoop.it

When it comes to advertising, we can’t fully agree with the saying that “sex sells”, but we can’t deny the fact that a touch of sex appeal in commercials do have an effect in attracting the glances of many. Advertising and packaging featuring alluring ladies have been around since the 19th century, and have on many occasions sparked controversy, deliberately or not.

We’ve seen girls in skimpy outfits modeling for cars, sexy starlets promoting anything from perfume to apparel to even burgers. Just when we thought that such means of provocative advertising can no longer surprise us, some marketing geniuses from Poland gave us the kiss of death with their calendar featuring voluptuous beauties posing with coffins.

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Equinox Pulls Sexy Ad Campaign - Washingtonian.com (blog)

Equinox Pulls Sexy Ad Campaign - Washingtonian.com (blog) | Sex Marketing | Scoop.it

The high-end gym ditches its controversial ads for a fitness-focused approach.


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Liqui Moly's advert with alluring model is 'not offensive' - BDlive

Liqui Moly's advert with alluring model is 'not offensive' - BDlive | Sex Marketing | Scoop.it

IT IS neither unusual nor wrong to use a woman’s sexuality to sell products. This was the conclusion of the Advertising Standards Authority in a ruling last week, after a member of the public complained about a life-size stand for motor oil and lube company Liqui Moly’s products.

The stand featured the company’s blonde German model — Miss Moly or Gizela, as she is known in Germany — wearing high heels, hot pants and a white shirt knotted above her hips and holding two of the company’s products. The stand appears at many car shows and racing events, as well as in stores, and is used to hold brochures for some of Liqui Moly’s more than 4,000 automotive products.

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Halloween has become less scary and more sexy - NorthJersey.com

Halloween has become less scary and more sexy - NorthJersey.com | Sex Marketing | Scoop.it

Miley Cyrus' twerking outfit from the MTV Video Music Awards, a high-cut smiling teddy leotard and large foam finger with red-painted fingernails, is this year's hottest Halloween costume, but it's certainly not the sexiest.

Each year Halloween's sex factor gets kicked up a notch, to the point now where you walk into any of the seasonal costumes stores, and you think you made a wrong turn into a Frederick's of Hollywood.

"Sex is selling," said Cliff Witmyer, owner of The Fun-Ghoul Costume Co. in Rutherford and a designer of sultry attire for the costume label Peter Alan. Who's buying these sexy get-ups? The majority are girls and women ages 16 to 36, "who've got the bodies," Witmyer said. But he also sees his share of women in their 40s and 50s. His typical customer, he said, is a conservatively dressed woman, often in business attire, who walks into his store and asks to be transformed into something sexy for Halloween. "This is one day a year they can bring their fantasies to life and get away with it," he said.

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Shakira & Rihanna – Can’t Remember To Forget You (Sex Sells/Music Doesn’t)

Shakira & Rihanna – Can’t Remember To Forget You (Sex Sells/Music Doesn’t) | Sex Marketing | Scoop.it

Just saw the video for this song, let me get something straight off the bat, they’re beautiful, i’m not questioning that. The song however isn’t great, it’s definitely not great. So why will this go and get millions of views and enter the charts ahead of talented artists and songs, you’ve seen the video, it’s purely because of the sex appeal, the over the top body movements, as a guy i’m not going to complain majorly about this but there’s a time and place. It seems more and more that artists are putting out mediocre songs, just average songs and spending crap loads on music videos where they get half naked and grind or twerk in order to get the sales. We as the public lap it up, we’re the ones to blame, we put them on a pedestal and keep watching the videos, keep listening to average songs until we actually grow to like them. I mean how often have you heard a song for the first time and thought “nah that’s crap” but then you constantly hear it over and over, you hear it out whilst clubbing, and all of a sudden it’s stuck in your head. That’s not music, that’s just you getting used to a song and it’s now gone from crap to good.

Half the artists in the charts use this tactic, even Beyonce does, although granted she still makes good music, but some of these artists are no more talented then your average busker outside a tube station yet because of their looks and the way videos are directed because lets be honest any woman can look beautiful if she’s put in those types of clothes, works out to a celebrity regime and has people editing and manipulating everything for a music video. Because of all of this we believe they are more beautiful, more talented, and worthy of these millions of views.

I just think we’re all being fooled, music was about the time we just put headphones in, put a record on (ask your grandparents) and we would just listen, that’s it, you didn’t need a visual stimulation to make the song better, you didn’t need an over the top music video to make you like the song, it didn’t matter who was singing the song, as long as they could sing. Now we’ve evolved into a sexual music industry where we only adore those who look good first, then make okay to good music. Granted there are times when people do sit up and listen to music over looks like…

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Off With Her Head: The Headless Woman's Place in Art and Ads - TIME

Off With Her Head: The Headless Woman's Place in Art and Ads - TIME | Sex Marketing | Scoop.it

A model leans back on a white chair, red minidress hugging her curves, stiletto heels propped in the air, Santa hat perched on the stump of her neck. “Happy ‘Headless’ Holidays from rgt!” the anonymous photoshop artist writes over the decapitated woman — one of many displayed on rgt’s DeviantArt online profile.

Thursday, The Daily  Dot reported on the visual world’s latest fetish, er, trend: Photoshopping the heads off women. Images of seductive, headless models prostrated on beds, clinging to stripper poles, tanning on the beach, or sitting on a stool with Chihuahuas skulls replacing their own populate DeviantArt’s digital gallery accompanied by comments like “that is true feminine perfection!” Because heads only lead to mouths which lead to talking, and who needs that.

Although there is an element of artistic digital dexterity in these images, it is hard to ignore their basic element of objectification. While some could be making a cultural statement, others (with names like ”Headless Hot girl twenty-whatever does X sexy thing”) are clearly for aesthetics.

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Laura Brown's comment, January 14, 8:32 AM
Including headless men in the gallery would at least even out the objectification.
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Watch: Nicole Kidman goes topless for Jimmy Choo - CelebrityFIX

Watch: Nicole Kidman goes topless for Jimmy Choo - CelebrityFIX | Sex Marketing | Scoop.it

Nicole Kidman sizzles with sex appeal in a series of new ads for Jimmy Choo's Spring Summer 2014 collection.

In one shot, the 46-year-old star drops her top in favour of a $2195 chartreuse Charlize clutch … as one does, right?! Watch Nic in action in Jimmy Choo's sexy short film above!

Another picture shows The Railway Man star wearing an open cream blazer and some nude undies that border on granny pants. Just sayin'.

Still, we think Nicole looks incredible for the "Nature Unleashed"-themed collection.

"It was fun to shoot new and surprising perspectives, it felt a little bit daring dangerous, I loved the minimal styling and how the shoes and bags became like a sensual second skin to me," Nicole said of the shoot.

Paula Maria Tinoco Trindade's insight:

Ao que parece TOPLESS virou moda! Ou será que a moda é que precisa de topless para vender?? Nicole Kidman com sex appeal nos novos anúncios Primavera Verão 2014 da marca Jimmy Choo


Mais em: https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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Look closer: cheeky burger campaign has some spitting chips - The Daily Telegraph

Look closer: cheeky burger campaign has some spitting chips - The Daily Telegraph | Sex Marketing | Scoop.it

A SYDNEY burger restaurant has been forced to defend its advertising campaign after it used a digitally created image of a burger in the shape of a woman's naked backside.

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Playboy: Still Sexist After All These Years - TIME

Playboy: Still Sexist After All These Years - TIME | Sex Marketing | Scoop.it

When describing their just-released 60th anniversary issue, editors at Playboy talk about celebrating “60 years of beautiful women, discerning taste, sexual emancipation, groundbreaking fiction, and world-changing journalism.” To that end, they put supermodel Kate Moss on the cover and dressed her up in traditional playmate garb: bunny ears and tail and the French cuffs of a cater-waiter. Inside, she’s on all fours.

Exactly whose sexual emancipation are we talking about here?

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Sex sells... coffins?

Sex sells... coffins? | Sex Marketing | Scoop.it

Selling products with calendars featuring nude, or otherwise sexualized, women is a very old tactic. Dating back to the "pin-up girls" of the mid-20th century, nudie calendars typically sold products aimed at men, and were displayed in male spaces: garages, workshops, etc. (Even my mild-mannered grandfather had one up in the office of the lumber mill where he worked.)

This one, however, takes the (cheese)cake. 

I'll let Lindner Coffins, of Poland, explain:

With the fifth edition of Lindner Calendar we come back to nature, which we express with perfect harmony between Lindner coffins and natural wood, blue sea, red flowers, green fields and beauty of the female body.

Fifth edition? I guess there's quite a demand for softcore coffin porn. Like Pirelli tires, Lindner seems to be better known for its calendars than the actual product. Their calendars even have their own web site, which is much better designed than their corporate one, and is available in three languages.

The first edition, from 2010, features women clothed in fetish outfits, but without nudity.2011 saw the introduction of weird and violent scenarios. By 2012 the clothes were gone, replaced by body paint. It only got nakeder from there.

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fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail

fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail | Sex Marketing | Scoop.it

The models pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, their legs splayed.

These adverts inevitably feature acres of exposed flesh. Not the pore-speckled, downy skin we all possess, but the hyper-airbrushed, blemish and hair-free variety - the kind that resembles the gleaming bodywork of a sleek sports car, the stuff of male fantasies.


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Let there be boobs as Bonds complaints busted - Crikey

Let there be boobs as Bonds complaints busted - Crikey | Sex Marketing | Scoop.it

The Advertising Standards Board has nipped complaints in the bud and will allow Bonds to use the word boobs in its advertising campaign for bras, writes SmartCompany editor Melinda Oliver.

Bonds has been cleared by the Advertising Standards Bureau for its new “Boobs” advertisement, which roused at least 15 complaints after it launched in October.

The advertisement, which replaced the well-known Bonds logo with the word “Boobs” and featured images of women in bras and underwear, caused controversy for its use of the word.

The ASB board reviewed the complaints and ruled in favour of Bonds, noting the word boobs is defined as a colloquial term for women’s breasts in the Macquarie Dictionary.

The controversial campaign was designed to promote the apparel brand’s fresh offer of bras, which come in a broader range of sizes and fits. The company hired Clemenger BBDO to produce the campaign and invested in billboards, online and print advertising to promote it. At the time of launch, a spokesperson for the ASB said 15 official complaints had been made about the campaign.


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Colorado markets Obamacare as insurance for Keggers and Casual Sex - Washington Times

Colorado markets Obamacare as insurance for Keggers and Casual Sex - Washington Times | Sex Marketing | Scoop.it

 In a desperate campaign to get young people enrolled, Obamacare is being marketing as hard drinking, “easy sex” insurance. In a takeoff on the iconic “Got milk?” advertising campaign, multiple ads targeted toward youth push Obamacare like a “blue pill” allowing for more drinking and more sexual hookups.

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Karen Goldfarb Copywriter's curator insight, November 19, 2013 2:16 PM

That's an interesting angle. Actually, all of them are.

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Equinox Ditches Famed Pervert Terry Richardson For Next Ad Campaign - Jezebel

Equinox Ditches Famed Pervert Terry Richardson For Next Ad Campaign - Jezebel | Sex Marketing | Scoop.it

Demonic incarnation of the penetrative male gaze and all-around terrible person Terry Richardson will no longer be shooting ad campaigns for the high-end gym chain Equinox; the company's opted to go in a "sportier" (less naked and tritely sexualized) direction. Sad news for Terry Richardson fans everywhere — so, mostly just sad news for Terry Richardson and, like, a couple of teenagers who logged onto Tumblr for the first time a few minutes ago.

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‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’

‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’ | Sex Marketing | Scoop.it

It is every man’s fantasy to be faced with a beautiful woman who tells you that they want you to take it out and put it in their mouth, yet the advertisers behind the raunchy new electronic cigarettes campaign have faced a backlash from angry rivals.

The sexy new advertising campaign for VIP Electronic Cigarette Company are designed to promote the novel taste of the new product. They screened after the 9pm watershed for the first time last night.

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RIHANNA turns into medusa and covers GQ British's 25th Anniversary issue

RIHANNA turns into medusa and covers GQ British's 25th Anniversary issue | Sex Marketing | Scoop.it

• Damien Hirst is one of the world's most highly acclaimed living artists. Rihanna is one of the world's most successful pop icons. To celebrate GQ's 25th anniversary, these two creative firebrands embarked on an art project the like of which has never been seen before.


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