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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Sexo? Ou Abuso? | Sexo no Marketing

Sexo? Ou Abuso? | Sexo no Marketing | Sex Marketing | Scoop.it

As campanhas da norte-americana American Apparel têm-se pautado pela controvérsia. Há quem as considere ofensivas e a sua proibição foi mesmo solicitada. As vendas da marca, essas continuam a crescer

Os seres humanos, como animais racionais, respondem a certos impulsos primários. A alimentação é sem dúvida um deles, o sexo e a reprodução outro. Esta disposição pré-programada para responder a imagens sexuais é tão forte que tem sido usada na publicidade, ao longo de mais de 100 anos. Mas a utilização de Sex in Advertising não está livre de críticas por parte de conservadores religiosos, que consideram ser imagens obscenas, ou de feministas e machistas que afirmam reforçar o Acom a objectivação do indivíduo.

Paula Maria Tinoco Trindade's insight:

Mais informação em www.sexonomarketing.com 

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Brazilian Company Sells T-Shirts Using Gay Slurs To Trash Talk World Cup Players

Brazilian Company Sells T-Shirts Using Gay Slurs To Trash Talk World Cup Players | Sex Marketing | Scoop.it

Less than 60 days before the World Cup begins, a Brazilian apparel company is selling t-shirts that use a gay slur to refer to certain soccer players.

Though some of them are benign — one refers to Italian striker Mario Balotelli as a “loser” and another pokes fun at the French by reminding them that former star Zinedine Zidane is “over” — others are hardly so. One of the shirts says plainly that “C. Ronaldo is gay,” referring to Portugal star Cristiano Ronaldo. Another calls Argentina legend Diego Maradona a “maricon,” a slang Portuguese and Spanish term for “faggot.”

Sergio K, the company responsible for the shirts, maintains that the shirts are “irreverent” and “inoffensive,” according to GayStarNews.

Sergio Kamalakian, the owner and designer for the company selling the shirts, told a Sao Paulo newspaper that he was “open-minded” and denied being homophobic. Some of his best customers, he said, according to a translation, are gay. The shirts, he said, were merely a way for Brazilian fans to cheer for their team without wearing the official World Cup uniform.

Paula Maria Tinoco Trindade's insight:

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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A new restaurant offers sexed-up dinners

A new restaurant offers sexed-up dinners | Sex Marketing | Scoop.it

Funny Sex: Taiwan's sex-up restaurant offers food that look like male and female organs. 

After the success of a toilet-themed restaurant in Taiwan that became an idea syndicated throughout Asia, Taiwan is now offering another bizarre themed restaurant, this time themed on sex.

Most of the dishes are designed to look like something that is a variation on sexual organs and aimed at giving a whole new meaning to the term meat and two veg.

And invariably those foods that are not served up looking like they are something to do with sex are served in bowls that are either shaped like breasts or other private parts. Aimed mostly at young people, managers say that they are packed out every night and they are confident there is an appetite for more.

In the bathroom soap is dispensed from breast shaped dispensers and dinner guests can boost their numbers by inviting a sex doll to join them at the table, apparently to lighten the atmosphere while guest are waiting for food.

What do you think?

 


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Be Aware: How Advertisers Use Sex to Sell Products

Be Aware: How Advertisers Use Sex to Sell Products | Sex Marketing | Scoop.it
Few people will argue that they don't see ads featuring sexual concepts daily. Even so, sometimes ads fly under our sexual radar. Even seemingly asexual products have been known to be promoted through sex.
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Selling Sexy: 7 Surprisingly Saucy Startups - BusinessNewsDaily

Selling Sexy: 7 Surprisingly Saucy Startups - BusinessNewsDaily | Sex Marketing | Scoop.it

You've heard of a sexy business plan? Well, these businesses took that idea literally. Very literally. Here are seven businesses that have found success with sex-oriented businesses you've probably never heard of before.

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Nicole Kidman Forgoes Pants In New Jimmy Choo Ad - Huffington Post

Nicole Kidman Forgoes Pants In New Jimmy Choo Ad - Huffington Post | Sex Marketing | Scoop.it

Well, this is a side of Nicole Kidman we're not used to seeing.

Jimmy Choo released their Pre-fall 2014 campaign Monday, and aside from the fact that Kidman looks super youthful and refreshingly undone, it's also the least dressed we've seen the actress in quite sometime. The 46-year-old is typically photographed all done up -- or at least with pants on. The ad is arguably even bolder than her first with the retailer, which debuted last summer.

Still, the ad is for Jimmy Choo, so to draw any attention away from those epic, black-and-white booties would feel sort of criminal.

What do you think of the new photo? Check it out and sound off below!

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Does Sex Really Sell SL, or is Virtual World Advertising Just Stuck in a

Does Sex Really Sell SL, or is Virtual World Advertising Just Stuck in a | Sex Marketing | Scoop.it

There's no denying that Second Life has an image problem. A lot of people think Second Life is about sex, and while that's certainly a market to draw on, there's a very real chance it will keep just as many people out as it will bring in while simultaneously making your own users ashamed to talk openly about their own metaverse pastimes.

This isn't the only ad that's tried to make sex sell Second Life, either; other recent campaigns have featured couples (straight and same-race couples, of course) standing close alongside Harlequin-worthy taglines like "Watch what unfolds" and "Anything can happen..." Like sex. Get it? Wink.

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You'll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW) - Kotaku Australia

You'll Never Unsee This Gallery Of Grotesque PlayStation 2 Ads (NSFW) - Kotaku Australia | Sex Marketing | Scoop.it

Mangled bodies, pierced and tattooed newborns, underwear sniffers and twisted mutations — this is how advertising agency TBWA sold the PlayStation 2 in France. Warning — NSFW images coming up.

PlayStation marketing has always been pretty strange — David Lynch created a PlayStation 2 ad, after all — but the Paris branch of TBWA took strange to an entirely twisted new level. I’d almost put these out of my mind, but then Redditor seeyoshirun had to go and dig them back up again. Now everyone has to suffer.

Some of our non-French readers will recognise some of these images. Several of the tamer pieces made it out of the country, slipping into magazines and such. This one, for instance. It’s creepy, but not to the point of being disturbing.

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Sex Appeal In K-Pop: Tasteful Or Indecent? - KpopStarz

Sex Appeal In K-Pop: Tasteful Or Indecent? - KpopStarz | Sex Marketing | Scoop.it

The wildly successful K-Pop industry has risen from a rather culturally conservative society, evidently differing from that of America's, where almost anything goes. Many a times in K-Pop, the concept of "sexy" is normally infused with a healthy dose of the "cute" factor - to seemingly create a good balance of both.

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade - Analisa e estuda estratégias de SEXO no MARKETING https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769 ;

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This Is What Happens When You Replace The Women In Ads With Men

This Is What Happens When You Replace The Women In Ads With Men | Sex Marketing | Scoop.it
Commercials tend to show women in provocative poses no matter what product is being sold, so we decided to re-create three of them with men.
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Adidas pulls World Cup shirts with 'sexual appeal' | News | Sport ...

Adidas pulls World Cup shirts with 'sexual appeal' | News | Sport ... | Sex Marketing | Scoop.it

Adidas agreed on Tuesday to stop selling two raunchy T-shirts months ahead of the World Cup in Brazil after the government complained that they associated the country with sexual tourism.

Paula Maria Tinoco Trindade's insight:

ADIDAS concordou em deixar de vender estas atrevidas t-shirts! Segundo o governo Brasileiro a marca estava a associar o país com turismo SEXUAL... Qual a vossa opinião????

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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Has American Apparel changed its sexist spots? - Sydney Morning Herald

Has American Apparel changed its sexist spots? - Sydney Morning Herald | Sex Marketing | Scoop.it

American Apparel has a knack for getting attention with its advertising, but are we to believe their abrupt shift from blatantly sexy shoots on seemingly under-age models to cultural statements on a diverse range of women?

Their last ad featured a 62-year-old former model exercising in underwear. Their latest one shows a beautiful Bangladeshi-American girl posing topless, the words Made In Bangladesh barely covering her breasts.

What does it mean? Is it trying to say their clothes are made in Bangladesh and this is an excellent specimen of a Bangladeshi female, therefore both are brilliant? Or implying that one doesn't need clothes at all to be an American Apparel girl? Which for a clothing company is bizarre.

Paula Maria Tinoco Trindade's insight:

AMERICAN APPAREL, marca que se destaca nestes últimos anos pelas suas polémicas campanhas, nas quais a marca utilizava imagens ofensivas e PORNOGRÁFICAS, com a exploração SEXualizada de jovens mulheres. Agora lançou uma nova campanha. Mas será que faz sentido a NUDEZ numa publicidade de ROUPA????

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Is Celibacy the New Sexy? - Huffington Post

Is Celibacy the New Sexy? - Huffington Post | Sex Marketing | Scoop.it

Sex is ubiquitous online, in advertisements, on TV, in films and in our everyday lexicon. The subject that was strictly taboo in the mid-20th century is aggressively everywhere. Which is why I want to write today about the sexiness of not having sex.

I read a fascinating article in the New York Times called "Life Without Sex" by the engaging French author and French Elle editor, Sophie Fontanel. The author took a 12-year hiatus from sexual congress.

My first thought when I read this was, "Can you do that? Is that allowed?"

She writes, "At the beginning, I kept the fact that I had given up sex a secret, and nobody around me could guess how untouched I was. I knew perfectly well that people accept all kinds of sexual behaviors, just so long as you are doing something with your body."


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Afinal o SEXO vende? | Sexo no Marketing

Afinal o SEXO vende? | Sexo no Marketing | Sex Marketing | Scoop.it

Nas últimas três décadas de publicidade verificamos a existência de um denominador comum: SEXO, SEXO e mais SEXO. O uso do sexo na publicidade não é recente, no entanto, ao longo do tempo tem vindo a assumir abordagens cada vez mais ousadas. Uma liberdade criativa que não é limitada às marcas, por exemplo, de preservativos ou lingerie que seriam, à partida, as proprietárias óbvias deste tipo de estratégia.

Aqui nesta rúbrica da revista Marketeer para além de vos apresentar casos de sex advertising, pretendo também responder ao velho cliché “será que o sexo vende?”. É importante não só entender o posicionamento de caracter sexual das diferentes marcas como também os resultados comerciais que daí advém.

O primeiro caso que vos quero apresentar é do sector automóvel, mais propriamente da marca FIAT.

No evento Los Angeles Auto Show, que decorreu entre 30 de Novembro a 9 de Dezembro de 2012, Olivier Francois, director de marketing da Chrysler e CEO da Fiat, defendeu que o extraordinário resultado nas vendas do Fiat 500 Abarth em 2012, deveu-se não só às características do produto Italiano, como também ao anúncio que tinha sido apresentado naquele mesmo evento um ano antes. Anúncio no qual uma deslumbrante modelo italiana – Catrinel Menghia – provoca um indivíduo que passa na rua. Enquanto este protagonista é seduzido contra um pilar, os consumidores corriam para os stands de vendas para cobiçar o carro anunciado. Apesar dos representantes da marca terem demonstrado inicialmente algum receio que o anúncio fosse demasiado sexy para a televisão americana, o vídeo tornou-se viral e em apenas alguns dias 11 000 000 de pessoas viram o anúncio no Youtube e 111 milhões no Super Bowl.

Paula Maria Tinoco Trindade's insight:

Mais informação em: www.sexonomarketing.com

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His Eyes Are Up Here, Ladies - Daily Beast

His Eyes Are Up Here, Ladies - Daily Beast | Sex Marketing | Scoop.it
When Rita Ora relieved Zac Efron of his shirt at the MTV Movie Awards, his apparent surprise shifted quickly to strutting. Is this really a new era of male body anxiety?

Handily, Zac Efron wore a pop-button shirt to Sunday night’s MTV Movie Awards. Handily, because when he won the Best Shirtless Performance award forThat Awkward Moment, to catcalls from a baying crowd and a little help from the singer Rita Ora, the shirt was first unbuttoned, and then—in a oh-damn-it-all moment from its wearer—came off.

The actor looked resistant at first and then, with the look of a man who knows his pecs are perky and biceps pumped for prime time, not so resistant. He threw his microphone down and, with a stripper-style toss of the pop-button shirt, revealed a body bronzed the color of a well-done Thanksgiving turkey.

Efron flexed, he saluted, he blew a kiss. He looked as if he might have known this would happen. If not, his extended moment on stage sharing the glory of his rack and arms with the world signaled a man not averse to a little self-display. Hetweeted later: “@RitaOra: Thanks for such a bold move. I don’t know if I could’ve done that on my own.”

Yeah, right, Zac. You looked fine with it to us.

Paula Maria Tinoco Trindade's insight:

https://www.facebook.com/?q=#/pages/SEXO-no-Marketing/206170682906769?ref=hl

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The Hottest Pin Up Girls in History - MensXP.com

The Hottest Pin Up Girls in History - MensXP.com | Sex Marketing | Scoop.it

... After the lionization of the pin up girl, many brands successfully used them in their advertising. Beer brands, soda brands, cigarette brands, etc all used their coquettish imagery to promote their sales. With the commercialism of pin up culture and its strong association with the World War, the pin up culture became a permanent part of the Americana phenomenon forever...

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This Parody of Miranda Kerr's Racy GQ Shoot Challenges Notions of Sexuality in ... - PolicyMic

This Parody of Miranda Kerr's Racy GQ Shoot Challenges Notions of Sexuality in ... - PolicyMic | Sex Marketing | Scoop.it

Sex sells, and that's true for women just as much as men. But a set of parody pictures from Australian comedy duo Bondi Hipsters has shone a very hairy light on the way women's sexuality is portrayed in the fashion industry. 

Miranda Kerr made headlines earlier this month when she modeled in provocative poses and small scraps of sheer clothing for the British May 2014 issue of GQ. In a provocative twist, Dom Nader of the Bondi Hipsters decided to mimick the shoot, spoofing the NSFW poses and even some of Kerr's quotes regarding her own sexuality.

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Sexy Bar Refaeli puppet ad causes stir in Israel - 3News NZ

Sexy Bar Refaeli puppet ad causes stir in Israel - 3News NZ | Sex Marketing | Scoop.it

A steamy commercial starring supermodel Bar Refaeli and a puppet has been banned from daytime broadcast in her native Israel after TV watchdogs ruled the advertisement contained "too many sexual insinuations".

The promo, shot for fashion brand Hoodies, features the Israeli beauty acting out puppet Red Orbach's sexual fantasies in a dream sequence, which includes multiple Refaelis seductively washing a car, playing strip poker and joining him in bed.

However, the ad, which debuted on Sunday, has been deemed too sexually suggestive by censors at the governmental organisation The Second Authority for Television and Radio, who have banned the 54-second clip from airing before 10pm.

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Skymark Introduces Mini-dresses for Stewardesses and Opens the Door for ... - Car Rentals

Skymark Introduces Mini-dresses for Stewardesses and Opens the Door for ... - Car Rentals | Sex Marketing | Scoop.it

There is an old saying that “sex sells.” This is a motto that Japanese airline Skymark may be taking to heart. The airline recently introduced a new mini-dress for its stewardesses. This is a new look that many industry experts feel has opened the door for sexual harassment. The Japan Federation of Cabin Attendants, the union that is set up to protect stewardesses, has already showed its distaste for the new look.

The new mini-dress is royal blue and was launched just last week. Of course, it is not the colour of the dress that has drawn criticism but its length. The Japan Federation of Cabin Attendants says the dress is too short for stewardesses to be able to perform their work actions in. The union feels that male co-workers and passengers will get an “eye full” every time the stewardesses kneel down or stretch up to help customers with the overhead bins. The union reminds Skymark that it is an airline and not a peepshow provider.

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Do it for Denmark: Competition calls for Danes to have more sex to 'tackle declining birth rates'

Do it for Denmark: Competition calls for Danes to have more sex to 'tackle declining birth rates' | Sex Marketing | Scoop.it

Travel agency offers three years' free baby supplies for couples who can prove they conceived on holiday

A travel company is calling for Danes to have sex - and lots of it - in a tongue-in-cheek competition aimed at tackling the country's low birth rate.

The bold Do it for Denmark advert, from Spies Rejser travel, promises three years of free baby supplies and a child-friendly holiday for the lucky couple who can prove they conceived their child while on one of their holidays.

The travel company claims it is tackling the country's declining birth rate by asking Danes to 'do it for Denmark' and reproduce.

A report published in February 2013 described the birth rate among Danish women as "dangerously low". It found more than one in five couples were childless, despite the majority of couples reporting wanting between two and three children, according to the Copenhagen Post.

Many couples are waiting longer to have children and there are fewer women of child-bearing age, the report states, leading to concerns that there will not be enough people to support an ageing population.

Spies' promotion highlights statistics (which are impossible to verify) that ten per cent of all Danes are conceived on holiday – and 46 per cent have more sex while away.

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The most successful sexy ads

The most successful sexy ads | Sex Marketing | Scoop.it

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Actress Megan Fox is advertising’s sexiest celebrity according to new statistics released by video advertising and analytics experts Visible Measures. Megan’s role in the Armani campaign ‘Hotel Service’, in which she changes from underwear into a pair of jeans, has brought in over 18 million views worldwide. Fox trumps the likes of fellow celebrities Beyoncé for H&M (12.7million views), Jessica-Jane Clement for Lynx (12.7million views), David Beckham for H&M (12.4million views) and Lara Stone for Calvin Klein (10.9million views). The top 10 chart for the sexiest ever ads is somewhat inevitably littered with Victoria’s Secret models, but perhaps surprisingly a car ad also makes the top ten. Fiat’s ‘Seduction’ is also the advert featured in the top 10 in which the actors keep the most clothes on. H&M is hailed the sexiest high street brand, with campaigns featuring both David Beckham and Beyoncé racking up 25 million collective views. As a surprise, the sexiest most-watched ad ever comes from Fortnight Lingerie, a Canadian lingerie company. Their winning campaign, Super Sexy CPR, with a True Reach of 18.6 million views, features two models demonstrates proper CPR techniques. The top ten sexiest ads-ever crowns women the sexier gender. The line up consists of one advert with a man semi-naked (Beckham), eight films featuring scantily dressed women and only one campaigning which both genders feature.

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Who is that sexy hunk in the new Kauai ad? - Channel 24

Who is that sexy hunk in the new Kauai ad? - Channel 24 | Sex Marketing | Scoop.it

He has been making (and surfing) waves on the interwebs with his ridiculously sexy physique and absolutely mind-blowing ability to look good in a Speedo.

Burt Waikiki is the new face of Kauai’s latest advertising campaign. His quirky YouTubevideos are quickly gaining online popularity and so is his laid-back outlook on life. 

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Anúncio polémico de Scarlett Johansson

Anúncio polémico de Scarlett Johansson | Sex Marketing | Scoop.it

“Under The Skin” é o novo filme protagonizado por Scarlett Johansson que chega aos cinemas norte-americanos já no próximo dia 4 de abril. Para promover a película, a produtora A24 concebeu uma campanha publicitária que já está a provocar polémica no mundo virtual.

No filme Johansson interpreta uma “femme fatale” alienígena. Por isso, a produtora teve a ideia de publicar um anúncio na conhecida web de anúncios classificados Craigslist. No anúncio pode ver-se uma sugestiva imagem das costas e da anca da atriz, bem como um misterioso texto: “Esta sou eu. Onde estás? Quando foi a última vez que tocaste em alguém?”.

Além disso, de acordo com o Marketing Directo, o anúncio inclui ainda um número de telefone. Ao marcá-lo, o utilizador ouve uma gravação em que a voz de Scarlett Johansson tenta seduzi-lo com a frase “Come to me”.

No entanto, o anúncio acabou já por ser removido da Craigslist. Esta campanha, em que o mistério parece ser o ingrediente principal da promoção ao filme, integra ainda alguns cartazes publicitários acompanhados pela hashtag #UnderTheSkin.

Paula Maria Tinoco Trindade's insight:

Mais conteúdos sobre o SEXO no MARKETING em:

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Anger Over Glasgow Club's 'Disgusting' Poster Of Woman Pinned Down By Man's Fist

Anger Over Glasgow Club's 'Disgusting' Poster Of Woman Pinned Down By Man's Fist | Sex Marketing | Scoop.it

Lisa Rosebud from Supermax posted a message on its Facebook account calling the request to remove the image "censorship" and saying it had "always embraced the positive value of controversy".

Stacey Devine, NUS Scotland women’s officer, said the poster was an outright sexualisation of violence against women.

"It’s ridiculous to say that calls to remove images like these is somehow restricting free speech, or imposing censorship," Devine said.


Paula Maria Tinoco Trindade's insight:

Um clube nocturno foi fortemente criticado depois deste anúncio: A modelo semi-nua, lambe de forma sedutora o punho fechado de um homem enquanto tem os seus seios expostos... Apesar do evento ser do início deste mês, grupos feministas pedem que o mesmo seja retirado das redes sociais. Controvérsia? SIM, mas será que vendeu????

https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769

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VML scores hole-in-one with Cobra Puma Golf - Kansas City Business Journal

VML scores hole-in-one with Cobra Puma Golf - Kansas City Business Journal | Sex Marketing | Scoop.it

Who knew golf clubs could be sexy? In its first print campaign for Cobra Puma Golf, global marketing agency VML is flirting with its creative side.

Last week, the Kansas City-based company announced that Cobra Puma Golfselected VML as its global agency of record. That means VML will lead the overall brand direction for Cobra Puma Golf which will span print, broadcast, digital, event and retail point of sale. Markets will include the United States, Europe and Asia.

VML launched the print campaign for Cobra Puma Golf last month in the annual swimsuit edition of Sports Illustrated. The ad shows off Cobra's new titanium driver against a black background, creating the illusion of a bikini. "Yes, they're real" is the tagline.

In recent years, VML has focused more on the digital side of advertising, but now it's looking for more opportunities. Expanding beyond digital wasn't a conscious decision, said Gard Gibson, executive director of VML's Insights group.

"We had clients saying, 'We want to hear your thinking about this from a higher level, not just a digital standpoint,'" Gibson said.


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