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Too much Va Va Voom? Renault advert featuring close-ups of burlesque dancers is banned by watchdog because it 'treats women like sexual objects'

Too much Va Va Voom? Renault advert featuring close-ups of burlesque dancers is banned by watchdog because it 'treats women like sexual objects' | Sex Marketing | Scoop.it

A car advert featuring scantily-clad  burlesque dancers has been banned after watchdogs branded it sexist.

They were concerned that it featured ‘a  number of shots of the women’s breasts and bottoms, in which their heads were  obscured’.

The way the women had been presented in the  Renault Clio advert ‘invited viewers to see them as sexual objects’, it was  ruled.

 

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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Moneysupermarket.com had the most complained about ads in 2016

Moneysupermarket.com had the most complained about ads in 2016 | Sex Marketing | Scoop.it
It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016. With three ads in the top five – which racked up a combined total of 2,500 complaints – the financial brand’s ad featuring ‘Gary the Bodguard’ was deemed the most controversial with a whopping 1,063 complaints. The public primarily complained due to Gary’s “overtly sexual” dancing. More than 70% of the complaints the ASA typically receives are due to a brand misleading the public. However, all of the complaints for this year’s top ten were on grounds of offence, with none of the ads going on to actually receive a ban from the advertising watchdog. “The ads that attract the highest number of complaints are often not the ones that need banning. Our action leads to thousands of ads being amended or withdrawn each year, mostly for being misleading, but there wasn’t one misleading ad in the top 10,” clarifies ASA’s chief executive Guy Parker. Other ads include Maltesers showing a woman in a wheelchair discussing her new boyfriend; which generated complaints due to “being offensive to disabled people,” and a Gourmet Burger Kitchen OHH ad; which some interpreted as “offensive to vegetarians.” It perhaps isn’t a great surprise to see the controversial bookmakers Paddy Power take up two slots in the top 10, with it re-airing its controversial blind football ad from 2010 last year. Parker adds: “Advertising that pushes the boundaries invariably lands better with some people than others. But last year we thought the ads that attracted the largest number of complaints fell the right side of the line.”
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Our call for evidence: Gender stereotyping in ads - Advertising Standards Authority

Our call for evidence: Gender stereotyping in ads - Advertising Standards Authority | Sex Marketing | Scoop.it
In recent years, there has been increasing political and public debate on equality issues.  The mocking of women and men in non-stereotypical roles, the reinforcement of stereotyped views of gender roles, and gender-specific marketing to children, as well as concerns regarding objectification, sexualisation and the presentation of an idealised  or unrealistic body image are all issues that have gained considerable public interest.

As a proactive regulator, we want to find out more about these issues and others to ensure we continue to be alive to and in tune with prevailing standards when interpreting and applying the rules. Consequently, we will be doing three things: examining evidence on gender stereotyping in ads, seeking views from a range of stakeholders, and commissioning our own research into public opinion.

We are eager to hear about what stakeholders and the research tell us about gender stereotyping in ads and the impact of such advertising, which will help shape the project as we move forward. In particular, we are keen for people and organisations to send us any research they have on this issue. Evidence can be sent to us at gender@asa.org.uk.

We are requesting submissions by the end of June to help inform the approach we take to the public research we will be carrying out.  After June, we will still be happy to receive evidence and consider it, but it won’t be able to inform the public research.

The project will report on whether we’re getting it right on gender stereotyping in ads.  If the evidence suggests a change in regulation is merited we will set out the best way to achieve it.
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Exec’s tragic loss inspires campaign against sexist advertising

Exec’s tragic loss inspires campaign against sexist advertising | Sex Marketing | Scoop.it
With a campaign in honor of her late children, famous ad executive Madonna Badger is hoping to convince other marketers to call a halt to sexist advertising. Badger’s three young daughters and parents tragically passed away in a house fire on Christmas morning in 2011. Wanting to have a purpose in her life, the co-founder and chief creative officer of Badger & Winters is now hoping she can persuade other ad agencies and marketers to stop objectifying women in their ads and communications. The first step is a viral video, titled “We Are #WomenNotObjects” which shows well-known brands using sexy women to sell products and calls attention to the way sexist advertising harms young women and undermines their self-esteem and self-confidence. While Badger, creator of the famous Calvin Klein ads with Kate Moss and Mark Wahlberg in the 1990s, admits that she might have been part of the problem in the course of her career, she wants to make a change now: “I love my job but I don’t want to do it if it hurts anyone,” she told the Wall Street Journal. That’s why her ad agency (with clients like Vera Wang and Diane von Furstenberg) has pledged to not create ads where women are mere props or objectified, and will stop airbrushing women “to the point of perfection.”
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easyJet quer que um em cada cinco pilotos recrutados seja mulher em 2020

easyJet quer que um em cada cinco pilotos recrutados seja mulher em 2020 | Sex Marketing | Scoop.it
Número de mulheres admitidas na companhia 'low cost' aumentou para 6%, o que já permitiu duplicar a proporção de novos pilotos do sexo feminino.
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Discrimination against men in advertising ends in 2017 - AdNews

Discrimination against men in advertising ends in 2017 - AdNews | Sex Marketing | Scoop.it
The advertising watchdog will take a harder line against ads that vilify men after a spot was banned for suggesting a women would like to dispose of her household pests, including her husband. Following the ruling from the Advertising Standards Bureau (ASB), AdNews caught up with ad watchdog CEO Fiona Jolly to see what impact this will have on the industry. Jolly tells AdNews that the community has become more sensitive to the suggestion of violence within advertising, even when intended to be humorous. She adds advertisers need to be aware of how far they are taking jokes. Her comments follow the banning of an ad from Allpest, which showed a woman requesting for her husband to be removed by a pest exterminator. 
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Charlotte McKinney flaunts her ample assets as she and Joe Jonas strip to their underwear for VERY provocative Guess campaign, while Hailey Baldwin models the brand's latest clothing 

Charlotte McKinney flaunts her ample assets as she and Joe Jonas strip to their underwear for VERY provocative Guess campaign, while Hailey Baldwin models the brand's latest clothing  | Sex Marketing | Scoop.it
Anyone not already dreaming about getting into Charlotte McKinney or Joe Jonas' underwear is about to start, thanks to the celebrity duo's steamy new Guess campaign. Charlotte, 23, and Joe, 27, star in a very sexy set of ads for the brand's Spring 2017 collection, modeling jeans, sporty underwear, and — in Charlotte's case — some lacy lingerie. Guess also debuted today a new campaign with Guess Girl Hailey Baldwin, who models limited-edition pieces from the brand's Guess Originals 1981 Anniversary Capsule collection, which celebrates its 35th anniversary. 
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Anúncio de natal da Pornhub mostra que o site é um boa alternativa à solidão

Anúncio de natal da Pornhub mostra que o site é um boa alternativa à solidão | Sex Marketing | Scoop.it
O maior site pornográfico do mundo não ficou de fora dos já habituais anúncios de natal que circulam durante nesta época. Mas o anúncio não inclui sexo. A Pornhub puxou ao sentimento
Paula Maria Tinoco Trindade's insight:
Como vender sexo sem sexo? 
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“Bato-me para que os homens e as mulheres sejam iguais em dignidade e estatuto”

“Bato-me para que os homens e as mulheres sejam iguais em dignidade e estatuto” | Sex Marketing | Scoop.it
Mário de Carvalho volta a surpreender-nos com o seu novo livro – Ronda das mil belas em frol – que se desenrola no universo das relações íntimas. Ousado, o livro rasga preconceitos e homenageia as mulheres na sua luta pela conquista da igualdade. Por Pedro Ferreira.
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ZAYN - PILLOWTALK

ZAYN's debut album 'Mind Of Mine' out now. Get it on Apple Music: http://smarturl.it/MindOfMine?IQid=yt Target Deluxe with 2 Bonus Tracks
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COMO O SEXO SERVE PARA VENDER LIVROS, MÚSICA... O ex-One Direction Zayn Malik explica como a sua música de estreia “Pillowtalk” (conversa de almofada) marcou o ponto de mudança na sua carreira – passou a ter liberdade para escrever sobre temas como sexo.
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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | Sex Marketing | Scoop.it

Via Matt Skallerud
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Matt Skallerud's curator insight, December 7, 2016 9:59 AM

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

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Arouse your website visitors to get instant results | Graham Jones

Arouse your website visitors to get instant results | Graham Jones | Sex Marketing | Scoop.it
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
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FEMINISM: ADVERTISING’S NEW MANTRA?

FEMINISM: ADVERTISING’S NEW MANTRA? | Sex Marketing | Scoop.it
In India, the marketing pros found a new asset: FEMINISM: ADVERTISING’S NEW MANTRA? https://t.co/W903lHK57R #feminism #madrascourier
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Transgender woman poses in sexy lingerie to 'redefine sexy'

Transgender woman poses in sexy lingerie to 'redefine sexy' | Sex Marketing | Scoop.it
A transgender woman has shunned the haters and championed diversity by starring in an inclusive lingerie campaign. Stephania Van Cluysen, 21, from Belgium, known as 'Effie', was born a male, but now lives as a female after undergoing gender reassignment surgery in 2015. The striking model says she took part in the lingerie brand's boudoir photoshoot to help redefine the word 'sexy'. 
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Unilever vows to drop sexist stereotypes from its ads

Unilever vows to drop sexist stereotypes from its ads | Sex Marketing | Scoop.it
Unilever, the owner of brands including Dove and Lynx, has pledged to drop all sexist stereotypes from its advertising after research suggested just 2% of ads show intelligent women.

The world’s second-biggest advertiser, which spends €8bn (£6.3bn) a year on more than 400 brands from Sunsilk to Knorr, will unveil a global strategy to “unstereotype” its advertising and eradicate outdated portrayals of gender.

While some ads are obvious candidates for accusations of sexual stereotyping – in the UK Protein World’s “Beach Body Ready” adverts sparked widespread protest and hundreds of complaints – Unilever’s research found that stereotypes can be much more subtle and widespread across all forms of ads.

Unilever said its global ad study research found that the issue of stereotyping, conscious or otherwise, is most acute in the portrayal of women.

The research found that 40% of the women surveyed said that they do not identify at all with the women they see in advertising.

Two years of global ad research revealed more surprising, and shocking, findings.

These include that women are rarely presented as having authority – just 3% of ads feature women in managerial, leadership or professional roles – and are “disproportionately” represented in domestic roles.

The ad industry appears to believe that the life of a woman is dour in the extreme, with just 1% of the ads surveyed showing women being funny.
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Shapely model Ashley Graham flaunts her endless curves in a range of sultry lingerie as she effortlessly exudes glamour for new campaign

Shapely model Ashley Graham flaunts her endless curves in a range of sultry lingerie as she effortlessly exudes glamour for new campaign | Sex Marketing | Scoop.it
It was recently revealed that she would be working on a lingerie collaboration with Canadian plus-size clothing store chain Addition Elle. And now the results of Ashley Graham's efforts have been unveiled in newly released campaign shots, which show the voluptuous beauty looking effortlessly glamorous. In one image, Ashley, 28, is seen rocking a two-one bra and panty set as holds her fur coat open while strolling past tuxedo-clad models posing as photographers. 
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LifeStyles Condoms Launches "Smart is Sexy" Global Advertising Campaign to Redefine Sexiness

LifeStyles Condoms Launches "Smart is Sexy" Global Advertising Campaign to Redefine Sexiness | Sex Marketing | Scoop.it
"The inspiration for 'Smart is Sexy' came directly from our key demographic, the millennial consumer," says Jeyan Heper, President & General Manager, Sexual Wellness Global Business Unit at Ansell. "In various focus groups, millennials explained to us that self-confidence and sexiness are directly linked, and young adults need to 'smarten up' by recognizing that sexiness does not only come from superficial beauty, physical exposure or sexual performance, but from feeling self-confident and sexy about yourself as you are." Globally conceptualized by Hamburg, Germany-based +KNAUSS Agency and executed in the U.S. by the AMP Agency, "Smart is Sexy" will debut simultaneously in the United States, Brazil and Australia, with China and Europe kicking off the campaign in early 2017. The videos were specifically designed to be skip-able YouTube pre-roll ads and work with the Silent Autoplay Function in the Facebook timeline. Viewers who are curious to find out what turns on the men and women featured in the videos will do one of two things: either continue to watch the pre-roll ad after the first five seconds or, in case of the Facebook ad, click on the sound button.
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With sale to Canadian firm, American Apparel will be American no longer

With sale to Canadian firm, American Apparel will be American no longer | Sex Marketing | Scoop.it

With edgy marketing, an audacious founder and quality clothing sewn in Los Angeles, American Apparel was held up as a rare success story in U.S. manufacturing at a time when many in the garment industry were racing overseas. 

But after years of turmoil, American Apparel is selling its brand in a bankruptcy auction to Canada’s Gildan Activewear — ending its 20-year-run as one of the country’s biggest garment makers and the employer of about 3,500 factory workers in Southern California.

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Some sexy Advertisements for… curtains ?

Some sexy Advertisements for… curtains ? | Sex Marketing | Scoop.it
Advertisements for the curtains brand "Mr. Curtain" are pretty sexy! The shock argument: curtains that protect your privacy... It was daring! 
Paula Maria Tinoco Trindade's insight:
Adoro a ideia que os cortinados nos dão privacidade... 
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​take an exclusive peek behind the scenes at saint laurent spring/summer 17 | read | i-D

Since Hedi Slimane’s departure, Saint Laurent (still sans ‘Yves’) has taken a rather steamy new direction. And for that, we’ve to thank new-ish creative director Anthony Vaccarello. 
 Now, you may not have heard of the Belgian-Italian designer, but he’s got a real, ahem, appreciation for the female form – bare breasts on runways, short leather skirts, nipple pasties… you get the idea. 
 And nowhere is that more apparent than in Saint Laurent’s latest campaign video, ‘Evening Part 1’, for spring/summer 17. Avert your eyes now (or at least switch to incognito mode).
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Visão | Homens vítimas vão ter primeira casa abrigo. O que está a mudar na violência doméstica?

Visão | Homens vítimas vão ter primeira casa abrigo. O que está a mudar na violência doméstica? | Sex Marketing | Scoop.it
Queixas do sexo masculino aumentaram e projeto-piloto avança. Secretária de Estado da Cidadania e Igualdade assume ser altura de quebrar tabus e representações sociais para responder a todas as vítimas
Paula Maria Tinoco Trindade's insight:
Homens também são vítimas de violência doméstica...
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Cadbury Dairy Milk Triplets TV Ad

Paula Maria Tinoco Trindade's insight:
Dizem que o chocolate é um bom substituto do sexo.... Mas... E... Se o chocolate fosse comunicado por uma consequência do sexo? Anúncio de Cadbury Dairy Milk
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Feministas espanholas contra saias nos uniformes escolares

Feministas espanholas contra saias nos uniformes escolares | Sex Marketing | Scoop.it
Mais de 20 associações feministas de Espanha assinaram um documento em que defendem o fim da obrigatoriedade da saia nos uniformes, que consideram "uma história de discriminação que não cessa".
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How Advertisers Seduce Our Subconscious - The Crux

How Advertisers Seduce Our Subconscious - The Crux | Sex Marketing | Scoop.it
Above all, we believe that our brand choices are logical, and driven by our rational thinking, whereas the greatest driver of brand decisions is actually our emotional predisposition.
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All Hail the New Body-Positive Lingerie Campaign

All Hail the New Body-Positive Lingerie Campaign | Sex Marketing | Scoop.it
Nowhere is the need for greater diversity more felt than in the lingerie industry. Luckily, Curvy Kate has again heeded that call.
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Brands Like THINX Are The Future - CATTITUDE & CO.

Brands Like THINX Are The Future - CATTITUDE & CO. | Sex Marketing | Scoop.it
THINX are a company from America that make underwear that can be worn during your period. Their pants are designed to be used as a substitute or a supplement to traditional menstrual products. Late last year the company found themselves under fire for their subway ads. This in turn made THINX a hot topic on social media and arguably made them more mainstream. If it wasn’t for this backlash, I would never have heard of them.
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