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Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times

Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times | Sex Marketing | Scoop.it

In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.

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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Burger King’s New Commercial... With A French Accent? – The Cross Border Blog

Burger King’s New Commercial... With A French Accent? – The Cross Border Blog | Sex Marketing | Scoop.it
The new Burger King's commercial sucks. Speaking in a strong French accent, the woman in the ad praises a new product that has nothing to do..
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Smashing Sexist Stereotrypes: An Applause for Unilever | LBBOnline

Smashing Sexist Stereotrypes: An Applause for Unilever | LBBOnline | Sex Marketing | Scoop.it

It’s about time! And, as specialists in marketing to women, we say bring on the changes; the industry is in desperate need of a shake up. Since the dawn of advertising brand owners, designers, advertisers and copywriters have used stereotypes to set scenes, provide persuasive messages, tell a story we can relate to and ultimately sell products. Women are from Venus and men are from Mars. Women are emotive and men are practical. Women make purchasing decisions based on the aesthetics of a product. Men want a product that does the job and does it well. These are just a few of the tired misapprehensions the industry has laboured under for generations. What is understood loud and clear throughout the industry is that men and women are different and that a unique approach, particularly when marketing to women, is essential. So how have the vast majority of advertising campaigns got it so wrong for so long? Why has it taken an announcement from Unilever to remove all sexist stereotypes from its advertising to make this subject hit the headlines?

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Sofia Vergara Is as Sexy Now as She Was in Her First TV Commercial at 17

Sofia Vergara Is as Sexy Now as She Was in Her First TV Commercial at 17 | Sex Marketing | Scoop.it
Sofia Vergara has been a spokesperson for Diet Pepsi since she made it big with Modern Family, but this isn't the first run-in the star has had with the soda
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Plastic surgery ad banned for ‘exploiting’ young women’s insecurities

Plastic surgery ad banned for ‘exploiting’ young women’s insecurities | Sex Marketing | Scoop.it

The ASA also argued the cosmetics firm exploited the insecurities of young women by suggesting women couldn’t feel confident in public unless they had a particular body type.

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Unilever vows to drop sexist stereotypes from its ads

Unilever vows to drop sexist stereotypes from its ads | Sex Marketing | Scoop.it
Unilever, the owner of brands including Dove and Lynx, has pledged to drop all sexist stereotypes from its advertising after research suggested just 2% of ads show intelligent women.

The world’s second-biggest advertiser, which spends €8bn (£6.3bn) a year on more than 400 brands from Sunsilk to Knorr, will unveil a global strategy to “unstereotype” its advertising and eradicate outdated portrayals of gender.

While some ads are obvious candidates for accusations of sexual stereotyping – in the UK Protein World’s “Beach Body Ready” adverts sparked widespread protest and hundreds of complaints – Unilever’s research found that stereotypes can be much more subtle and widespread across all forms of ads.

Unilever said its global ad study research found that the issue of stereotyping, conscious or otherwise, is most acute in the portrayal of women.

The research found that 40% of the women surveyed said that they do not identify at all with the women they see in advertising.

Two years of global ad research revealed more surprising, and shocking, findings.

These include that women are rarely presented as having authority – just 3% of ads feature women in managerial, leadership or professional roles – and are “disproportionately” represented in domestic roles.

The ad industry appears to believe that the life of a woman is dour in the extreme, with just 1% of the ads surveyed showing women being funny.
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Shapely model Ashley Graham flaunts her endless curves in a range of sultry lingerie as she effortlessly exudes glamour for new campaign

Shapely model Ashley Graham flaunts her endless curves in a range of sultry lingerie as she effortlessly exudes glamour for new campaign | Sex Marketing | Scoop.it
It was recently revealed that she would be working on a lingerie collaboration with Canadian plus-size clothing store chain Addition Elle. And now the results of Ashley Graham's efforts have been unveiled in newly released campaign shots, which show the voluptuous beauty looking effortlessly glamorous. In one image, Ashley, 28, is seen rocking a two-one bra and panty set as holds her fur coat open while strolling past tuxedo-clad models posing as photographers. 
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LifeStyles Condoms Launches "Smart is Sexy" Global Advertising Campaign to Redefine Sexiness

LifeStyles Condoms Launches "Smart is Sexy" Global Advertising Campaign to Redefine Sexiness | Sex Marketing | Scoop.it
"The inspiration for 'Smart is Sexy' came directly from our key demographic, the millennial consumer," says Jeyan Heper, President & General Manager, Sexual Wellness Global Business Unit at Ansell. "In various focus groups, millennials explained to us that self-confidence and sexiness are directly linked, and young adults need to 'smarten up' by recognizing that sexiness does not only come from superficial beauty, physical exposure or sexual performance, but from feeling self-confident and sexy about yourself as you are." Globally conceptualized by Hamburg, Germany-based +KNAUSS Agency and executed in the U.S. by the AMP Agency, "Smart is Sexy" will debut simultaneously in the United States, Brazil and Australia, with China and Europe kicking off the campaign in early 2017. The videos were specifically designed to be skip-able YouTube pre-roll ads and work with the Silent Autoplay Function in the Facebook timeline. Viewers who are curious to find out what turns on the men and women featured in the videos will do one of two things: either continue to watch the pre-roll ad after the first five seconds or, in case of the Facebook ad, click on the sound button.
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With sale to Canadian firm, American Apparel will be American no longer

With sale to Canadian firm, American Apparel will be American no longer | Sex Marketing | Scoop.it

With edgy marketing, an audacious founder and quality clothing sewn in Los Angeles, American Apparel was held up as a rare success story in U.S. manufacturing at a time when many in the garment industry were racing overseas. 

But after years of turmoil, American Apparel is selling its brand in a bankruptcy auction to Canada’s Gildan Activewear — ending its 20-year-run as one of the country’s biggest garment makers and the employer of about 3,500 factory workers in Southern California.

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Some sexy Advertisements for… curtains ?

Some sexy Advertisements for… curtains ? | Sex Marketing | Scoop.it
Advertisements for the curtains brand "Mr. Curtain" are pretty sexy! The shock argument: curtains that protect your privacy... It was daring! 
Paula Maria Tinoco Trindade's insight:
Adoro a ideia que os cortinados nos dão privacidade... 
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​take an exclusive peek behind the scenes at saint laurent spring/summer 17 | read | i-D

Since Hedi Slimane’s departure, Saint Laurent (still sans ‘Yves’) has taken a rather steamy new direction. And for that, we’ve to thank new-ish creative director Anthony Vaccarello. 
 Now, you may not have heard of the Belgian-Italian designer, but he’s got a real, ahem, appreciation for the female form – bare breasts on runways, short leather skirts, nipple pasties… you get the idea. 
 And nowhere is that more apparent than in Saint Laurent’s latest campaign video, ‘Evening Part 1’, for spring/summer 17. Avert your eyes now (or at least switch to incognito mode).
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Visão | Homens vítimas vão ter primeira casa abrigo. O que está a mudar na violência doméstica?

Visão | Homens vítimas vão ter primeira casa abrigo. O que está a mudar na violência doméstica? | Sex Marketing | Scoop.it
Queixas do sexo masculino aumentaram e projeto-piloto avança. Secretária de Estado da Cidadania e Igualdade assume ser altura de quebrar tabus e representações sociais para responder a todas as vítimas
Paula Maria Tinoco Trindade's insight:
Homens também são vítimas de violência doméstica...
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Cadbury Dairy Milk Triplets TV Ad

Paula Maria Tinoco Trindade's insight:
Dizem que o chocolate é um bom substituto do sexo.... Mas... E... Se o chocolate fosse comunicado por uma consequência do sexo? Anúncio de Cadbury Dairy Milk
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Feministas espanholas contra saias nos uniformes escolares

Feministas espanholas contra saias nos uniformes escolares | Sex Marketing | Scoop.it
Mais de 20 associações feministas de Espanha assinaram um documento em que defendem o fim da obrigatoriedade da saia nos uniformes, que consideram "uma história de discriminação que não cessa".
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PornHub Released Their Own Snapchat-Like App That Lets You Send Nudes Safely & Guilt Free

PornHub Released Their Own Snapchat-Like App That Lets You Send Nudes Safely & Guilt Free | Sex Marketing | Scoop.it
Pornhub has officially entered the sexting game as they launched their own version of Snapchat called TrickPics which lets you send SFW nudes and selfies to your fuck buddies or your better half. Dubbed as the Snapchat for nudes the app is available for free on the App Store and Google Play.
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Cele|bitchy | Emily Ratajkowski: It’s sexist to call me a sex symbol who cares about politics

Cele|bitchy | Emily Ratajkowski: It’s sexist to call me a sex symbol who cares about politics | Sex Marketing | Scoop.it

Is it sexist to say “wow, she’s sexy and she cares about politics”? Or should I ask, is it sexist if that’s her whole brand as a celebrity-model-actress? She’s the Sexy Cool Girl Who Also Cares About Politics. That’s her thing. That’s her brand. She’s been talking about feminism and Planned Parenthood and women’s rights for as long as she’s been famous. If people are still surprised by that, they haven’t been paying attention. As for her hope that the political activism isn’t just centered on being anti-Trump…please stop policing other people’s outrage/disgust/activism. Let’s start with our baseline hatred and disgust of all things Bigly and Bigly-related… and then we can build from there.

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This Condom Brand's Messenger Bot Analyzes Your Voice and Tells You How Sexy It Is

This Condom Brand's Messenger Bot Analyzes Your Voice and Tells You How Sexy It Is | Sex Marketing | Scoop.it
For your blooming phone-sex-operator career.
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Moneysupermarket.com had the most complained about ads in 2016

Moneysupermarket.com had the most complained about ads in 2016 | Sex Marketing | Scoop.it
It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016. With three ads in the top five – which racked up a combined total of 2,500 complaints – the financial brand’s ad featuring ‘Gary the Bodguard’ was deemed the most controversial with a whopping 1,063 complaints. The public primarily complained due to Gary’s “overtly sexual” dancing. More than 70% of the complaints the ASA typically receives are due to a brand misleading the public. However, all of the complaints for this year’s top ten were on grounds of offence, with none of the ads going on to actually receive a ban from the advertising watchdog. “The ads that attract the highest number of complaints are often not the ones that need banning. Our action leads to thousands of ads being amended or withdrawn each year, mostly for being misleading, but there wasn’t one misleading ad in the top 10,” clarifies ASA’s chief executive Guy Parker. Other ads include Maltesers showing a woman in a wheelchair discussing her new boyfriend; which generated complaints due to “being offensive to disabled people,” and a Gourmet Burger Kitchen OHH ad; which some interpreted as “offensive to vegetarians.” It perhaps isn’t a great surprise to see the controversial bookmakers Paddy Power take up two slots in the top 10, with it re-airing its controversial blind football ad from 2010 last year. Parker adds: “Advertising that pushes the boundaries invariably lands better with some people than others. But last year we thought the ads that attracted the largest number of complaints fell the right side of the line.”
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Our call for evidence: Gender stereotyping in ads - Advertising Standards Authority

Our call for evidence: Gender stereotyping in ads - Advertising Standards Authority | Sex Marketing | Scoop.it
In recent years, there has been increasing political and public debate on equality issues.  The mocking of women and men in non-stereotypical roles, the reinforcement of stereotyped views of gender roles, and gender-specific marketing to children, as well as concerns regarding objectification, sexualisation and the presentation of an idealised  or unrealistic body image are all issues that have gained considerable public interest.

As a proactive regulator, we want to find out more about these issues and others to ensure we continue to be alive to and in tune with prevailing standards when interpreting and applying the rules. Consequently, we will be doing three things: examining evidence on gender stereotyping in ads, seeking views from a range of stakeholders, and commissioning our own research into public opinion.

We are eager to hear about what stakeholders and the research tell us about gender stereotyping in ads and the impact of such advertising, which will help shape the project as we move forward. In particular, we are keen for people and organisations to send us any research they have on this issue. Evidence can be sent to us at gender@asa.org.uk.

We are requesting submissions by the end of June to help inform the approach we take to the public research we will be carrying out.  After June, we will still be happy to receive evidence and consider it, but it won’t be able to inform the public research.

The project will report on whether we’re getting it right on gender stereotyping in ads.  If the evidence suggests a change in regulation is merited we will set out the best way to achieve it.
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Exec’s tragic loss inspires campaign against sexist advertising

Exec’s tragic loss inspires campaign against sexist advertising | Sex Marketing | Scoop.it
With a campaign in honor of her late children, famous ad executive Madonna Badger is hoping to convince other marketers to call a halt to sexist advertising. Badger’s three young daughters and parents tragically passed away in a house fire on Christmas morning in 2011. Wanting to have a purpose in her life, the co-founder and chief creative officer of Badger & Winters is now hoping she can persuade other ad agencies and marketers to stop objectifying women in their ads and communications. The first step is a viral video, titled “We Are #WomenNotObjects” which shows well-known brands using sexy women to sell products and calls attention to the way sexist advertising harms young women and undermines their self-esteem and self-confidence. While Badger, creator of the famous Calvin Klein ads with Kate Moss and Mark Wahlberg in the 1990s, admits that she might have been part of the problem in the course of her career, she wants to make a change now: “I love my job but I don’t want to do it if it hurts anyone,” she told the Wall Street Journal. That’s why her ad agency (with clients like Vera Wang and Diane von Furstenberg) has pledged to not create ads where women are mere props or objectified, and will stop airbrushing women “to the point of perfection.”
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easyJet quer que um em cada cinco pilotos recrutados seja mulher em 2020

easyJet quer que um em cada cinco pilotos recrutados seja mulher em 2020 | Sex Marketing | Scoop.it
Número de mulheres admitidas na companhia 'low cost' aumentou para 6%, o que já permitiu duplicar a proporção de novos pilotos do sexo feminino.
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Discrimination against men in advertising ends in 2017 - AdNews

Discrimination against men in advertising ends in 2017 - AdNews | Sex Marketing | Scoop.it
The advertising watchdog will take a harder line against ads that vilify men after a spot was banned for suggesting a women would like to dispose of her household pests, including her husband. Following the ruling from the Advertising Standards Bureau (ASB), AdNews caught up with ad watchdog CEO Fiona Jolly to see what impact this will have on the industry. Jolly tells AdNews that the community has become more sensitive to the suggestion of violence within advertising, even when intended to be humorous. She adds advertisers need to be aware of how far they are taking jokes. Her comments follow the banning of an ad from Allpest, which showed a woman requesting for her husband to be removed by a pest exterminator. 
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Charlotte McKinney flaunts her ample assets as she and Joe Jonas strip to their underwear for VERY provocative Guess campaign, while Hailey Baldwin models the brand's latest clothing 

Charlotte McKinney flaunts her ample assets as she and Joe Jonas strip to their underwear for VERY provocative Guess campaign, while Hailey Baldwin models the brand's latest clothing  | Sex Marketing | Scoop.it
Anyone not already dreaming about getting into Charlotte McKinney or Joe Jonas' underwear is about to start, thanks to the celebrity duo's steamy new Guess campaign. Charlotte, 23, and Joe, 27, star in a very sexy set of ads for the brand's Spring 2017 collection, modeling jeans, sporty underwear, and — in Charlotte's case — some lacy lingerie. Guess also debuted today a new campaign with Guess Girl Hailey Baldwin, who models limited-edition pieces from the brand's Guess Originals 1981 Anniversary Capsule collection, which celebrates its 35th anniversary. 
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Anúncio de natal da Pornhub mostra que o site é um boa alternativa à solidão

Anúncio de natal da Pornhub mostra que o site é um boa alternativa à solidão | Sex Marketing | Scoop.it
O maior site pornográfico do mundo não ficou de fora dos já habituais anúncios de natal que circulam durante nesta época. Mas o anúncio não inclui sexo. A Pornhub puxou ao sentimento
Paula Maria Tinoco Trindade's insight:
Como vender sexo sem sexo? 
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“Bato-me para que os homens e as mulheres sejam iguais em dignidade e estatuto”

“Bato-me para que os homens e as mulheres sejam iguais em dignidade e estatuto” | Sex Marketing | Scoop.it
Mário de Carvalho volta a surpreender-nos com o seu novo livro – Ronda das mil belas em frol – que se desenrola no universo das relações íntimas. Ousado, o livro rasga preconceitos e homenageia as mulheres na sua luta pela conquista da igualdade. Por Pedro Ferreira.
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ZAYN - PILLOWTALK

ZAYN's debut album 'Mind Of Mine' out now. Get it on Apple Music: http://smarturl.it/MindOfMine?IQid=yt Target Deluxe with 2 Bonus Tracks
Paula Maria Tinoco Trindade's insight:
COMO O SEXO SERVE PARA VENDER LIVROS, MÚSICA... O ex-One Direction Zayn Malik explica como a sua música de estreia “Pillowtalk” (conversa de almofada) marcou o ponto de mudança na sua carreira – passou a ter liberdade para escrever sobre temas como sexo.
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