"It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as to how to maximize ROI in channels like search and social. Here, you’ll find a look at what seems to be working for a great deal of B2B businesses.
Webmarketing123 has put out some interesting survey results for its State of Digital Marketing 2012 report. It looks at B2B vs. B2C marketing efforts in terms of SEO, PPC and social media. We’ll focus on the B2B side of things here. Among other things, it looks specifically at the satisfaction levels of in-house/agency search marketing and social media efforts, as well as how much money businesses are putting into different social networks, and how much they’re getting back.
The survey included companies like Sony, Olympus, Phillips, IBM, Hitatchi, Cisco, Agilent, Microsoft, Citrix, Medtronic, Merck, Novo Nordisk, Blue Shield, ADP, Pitney Bowes, Monster.com, Angie’s List, GE, John Deere, Aramark, Thomson Reuters, Federal Express, Bose, and Nestlé. In all, over 500 marketing professionals from the U.S. responded to the survey.
The main B2B takeaways appear to be that lead generation is the top objective among brands, and SEO is found to be twice as effective as either PPC or social media marketing. This is quite interesting, considering that it is getting harder and harder to get on the first page of Google results.
Of course, there are some major brands that took this survey, and they likely don’t struggle with rankings as much as some smaller businesses".
From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.
Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.
How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?
Alors que l’agrégation est une pratique qui a déjà quelques années derrière elle, la curation, «buzzword» de l’année 2011 est une activité en plein boom. Explication d’un phénomène qui a marqué l’année passée et qui ne risque pas de s’arrêter.
Can you put your entire business model down on paper in 20 minutes? Author Ash Maurya shows us how.
The key elements are:
The problem we are trying to solve Target customers and users Our unique value proposition Our solution Channels Revenue streams Cost structure Key metrics Our unfair advantage (something that can't be easily copied or bought)
Tweet Tweet You might have noticed in the last year a lot of talk about SEO algorithms, the responsibility of the SEO and how that role has changed over the years due to constant change in search algorithms.
Si les médias sociaux permettent de mieux observer les comportements des utilisateurs, les données collectées ne doivent pas se cantonner au département marketing. Mais bénéficier à toute l'entreprise pour améliorer l'expérience consommateur.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.