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70 outils indispensables pour Twitter

70 outils indispensables pour Twitter | Marketing ou Marketing 2.0 | Scoop.it
Cet article a été publié il y a 1 an 4 mois 7 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées.
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Here’s What’s Working For B2B Businesses In Search And Social [Survey]

Here’s What’s Working For B2B Businesses In Search And Social [Survey] | Marketing ou Marketing 2.0 | Scoop.it

"It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as to how to maximize ROI in channels like search and social. Here, you’ll find a look at what seems to be working for a great deal of B2B businesses.

 

Webmarketing123 has put out some interesting survey results for its State of Digital Marketing 2012 report. It looks at B2B vs. B2C marketing efforts in terms of SEO, PPC and social media. We’ll focus on the B2B side of things here. Among other things, it looks specifically at the satisfaction levels of in-house/agency search marketing and social media efforts, as well as how much money businesses are putting into different social networks, and how much they’re getting back.

 

The survey included companies like Sony, Olympus, Phillips, IBM, Hitatchi, Cisco, Agilent, Microsoft, Citrix, Medtronic, Merck, Novo Nordisk, Blue Shield, ADP, Pitney Bowes, Monster.com, Angie’s List, GE, John Deere, Aramark, Thomson Reuters, Federal Express, Bose, and Nestlé. In all, over 500 marketing professionals from the U.S. responded to the survey.

 

The main B2B takeaways appear to be that lead generation is the top objective among brands, and SEO is found to be twice as effective as either PPC or social media marketing. This is quite interesting, considering that it is getting harder and harder to get on the first page of Google results.

 

Of course, there are some major brands that took this survey, and they likely don’t struggle with rankings as much as some smaller businesses".

 

Read More: http://www.webpronews.com/heres-whats-working-for-b2b-businesses-in-search-and-social-2012-08


Via Antonino Militello
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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | Marketing ou Marketing 2.0 | Scoop.it

From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

 

How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?

 

Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/


Via Antonino Militello
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Collectivites Territoriales et Reseaux Sociaux JUILLET 2012 | Visual.ly

Collectivites Territoriales et Reseaux Sociaux JUILLET 2012 | Visual.ly | Marketing ou Marketing 2.0 | Scoop.it
Le Baromètre des "Collectivités Territoriale et les Réseaux Sociaux" de Juillet 2012 analyse la présence et l'activité des collectivités territo...
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Dozens of Content, SEO and Social Tools From #Mozcon 2012 | Thomas Høgenhaven: Online Marketing From A Research Perspective

Dozens of Content, SEO and Social Tools From #Mozcon 2012 | Thomas Høgenhaven: Online Marketing From A Research Perspective | Marketing ou Marketing 2.0 | Scoop.it
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De l’agrégation à la curation | Curation, Veille et Outils

De l’agrégation à la curation | Curation, Veille et Outils | Marketing ou Marketing 2.0 | Scoop.it
Alors que l’agrégation est une pratique qui a déjà quelques années derrière elle, la curation, «buzzword» de l’année 2011 est une activité en plein boom. Explication d’un phénomène qui a marqué l’année passée et qui ne risque pas de s’arrêter.
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Un Business Model en 20 minutes c'est possible

Un Business Model en 20 minutes c'est possible | Marketing ou Marketing 2.0 | Scoop.it
Can you put your entire business model down on paper in 20 minutes? Author Ash Maurya shows us how.

The key elements are:

The problem we are trying to solve
Target customers and users
Our unique value proposition
Our solution
Channels
Revenue streams
Cost structure
Key metrics
Our unfair advantage (something that can't be easily copied or bought)


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"Networking et Développement": Quelques outils pour surveiller la e-réputation

"Networking et Développement": Quelques outils pour surveiller la e-réputation | Marketing ou Marketing 2.0 | Scoop.it
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Le Social Media Marketing Contre Le Marketing Traditionnel [Infographie]

Le Social Media Marketing Contre Le Marketing Traditionnel [Infographie] | Marketing ou Marketing 2.0 | Scoop.it
Quels sont les avantages et les inconvénients du social media marketing et du marketing traditionnel ?
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MediaPost Publications Social Network Ads Should Be For Brand Linkage 08/09/2012

Social Network Ads Should Be For Brand Linkage - 08/09/2012...
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5 Rules Every SEO Should Live By

5 Rules Every SEO Should Live By | Marketing ou Marketing 2.0 | Scoop.it
Tweet Tweet You might have noticed in the last year a lot of talk about SEO algorithms, the responsibility of the SEO and how that role has changed over the years due to constant change in search algorithms.
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Commend utiliser linkedin

Commend utiliser linkedin | Marketing ou Marketing 2.0 | Scoop.it
LinkedIn is maybe the poor second cousin of the social networking fraternity with its glamorous siblings Facebook and Twitter hogging the limelight.
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Bad buzz: Mc Donald's contre Steve Mann et le reste du monde

Bad buzz: Mc Donald's contre Steve Mann et le reste du monde | Marketing ou Marketing 2.0 | Scoop.it
Suivi et résumé du plus gros bad buzz corporate en France depuis L'Homme nu de La Redoute: live, détournements, analyse, Twitter Trends.
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Communication gestuelle en politique - Le portrait de « François Hollande président »

Communication gestuelle en politique - Le portrait de « François Hollande président » | Marketing ou Marketing 2.0 | Scoop.it

Un article intéressant sur la communication par le geste ou comment nos gestes nous trahissent

 

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"Les réseaux sociaux permettent de donner de la pertinence à un produit" | L'Atelier: Disruptive innovation

"Les réseaux sociaux permettent de donner de la pertinence à un produit" | L'Atelier: Disruptive innovation | Marketing ou Marketing 2.0 | Scoop.it
Si les médias sociaux permettent de mieux observer les comportements des utilisateurs, les données collectées ne doivent pas se cantonner au département marketing. Mais bénéficier à toute l'entreprise pour améliorer l'expérience consommateur.

Via En Essonne Réussir
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Social Media Links – How SEO and Social Work Together for Link Building

Social Media Links – How SEO and Social Work Together for Link Building | Marketing ou Marketing 2.0 | Scoop.it

Social linking most often means using social media channels to promote content that inspires social shares with links.

 

A Tweet, Facebook status update or Pinterest pin that includes a link to the content being promoted are all examples of social links.

 

Social shares with links = Social Links.

 

Here are 6 questions and answers on the fundamentals of using a social media focused approach for link attraction and acquisition: http://www.toprankblog.com/2012/07/social-media-links/

 

 


Via Antonino Militello
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Antonino Militello's comment, July 12, 2012 6:14 AM
Ciao Robin, scusami ma ho fatto un errore sul link finale... Dovresti cancellare questa parte dell'url : How do you define “social linking”?"
Robin Good's comment, July 12, 2012 8:37 AM
Se mi dai il link giusto lo correggo subito.
Robin Good's comment, July 12, 2012 8:40 AM
Corrected Antonino.