Social Media - Seth Chancy
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Social Media - Seth Chancy
Interesting articles on Social Media
Curated by Seth Chancy
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3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy | Social Media - Seth Chancy | Scoop.it
Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
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Social Media In The Workplace - Business 2 Community

Social Media In The Workplace - Business 2 Community | Social Media - Seth Chancy | Scoop.it
Are you allowed to use social media at work? For many employees, the answer from management is a definite No. On some level it makes sense, as social media is widely understood to be a time waster.
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The Real Truth About Social Media Ratings And Reviews - Heidi Cohen

The Real Truth About Social Media Ratings And Reviews - Heidi Cohen | Social Media - Seth Chancy | Scoop.it
Ignore social media ratings and reviews at your peril. Customers check before they buy. Here are 5 categories of social media ratings & reviews. Chart

Via Dinamika SOE, Os Ishmael
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Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well | Business 2 Community

Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well | Business 2 Community | Social Media - Seth Chancy | Scoop.it
Social media marketing may seem challenging for any business, even non-profits. But MDG Advertising has created a super informative infographic citing just
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Patrice Déniel's curator insight, May 6, 2013 4:30 AM

2012, une très bonne année pour le Social Giving US !

Francesca Piazza's curator insight, September 29, 2013 1:21 PM

An interesting article about successful communication strategies of some charities. Definitely to check out.

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Engage, don't broadcast: the need for authenticity in social media - The Guardian

Engage, don't broadcast: the need for authenticity in social media - The Guardian | Social Media - Seth Chancy | Scoop.it
The Guardian Engage, don't broadcast: the need for authenticity in social media The Guardian There is no charge for posting on social media platforms such as Facebook, Twitter or Google+, and, at first glance, they seem to offer a perfect...
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Inbound Marketing vs. Marketing Automation: Do Real Relationships ...

Inbound Marketing vs. Marketing Automation: Do Real Relationships ... | Social Media - Seth Chancy | Scoop.it
Clearly, inbound marketing plays a significant role in your sales process, but inbound marketing can take many forms. Is your message getting through to your customers when they need it? And when it comes to marketing ...
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How To Get Inbound Marketing Working For Your Business ...

When all three types of inbound marketing work together the results can be outstanding. Content is still king for inbound marketing to work at its magic.
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Relive your greatest social media hits with Timehop - TechHive

Relive your greatest social media hits with Timehop - TechHive | Social Media - Seth Chancy | Scoop.it
Relive your greatest social media hits with Timehop
TechHive
... and your friends' lives, too—as just fun little timewasters.
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Why Most Businesses Are Anti-Social In A Social-Media Era - Forbes

Why Most Businesses Are Anti-Social In A Social-Media Era - Forbes | Social Media - Seth Chancy | Scoop.it
Why Most Businesses Are Anti-Social In A Social-Media Era
Forbes
While businesses used to be able to use the traditional media like a megaphone, now whatever they say through that megaphone is drowned out by the chatter on social media.
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Inbound Marketing Defined in 140 Characters

Inbound Marketing Defined in 140 Characters | Social Media - Seth Chancy | Scoop.it
Learn what inbound marketing is, defined by various smart people across the internet.
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Which Companies Are Rated With Worst Customer Service? - Patch.com

Which Companies Are Rated With Worst Customer Service? - Patch.com | Social Media - Seth Chancy | Scoop.it
Which Companies Are Rated With Worst Customer Service? Patch.com Customer service is what many companies say they pride themselves in. However, consumers say some are definitely better than others. Which companies have the worst customer service?
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Social Media: Empowering your employees as social brand ambassadors - The Gazette: Eastern Iowa Breaking News and Headlines (blog)

Social Media: Empowering your employees as social brand ambassadors - The Gazette: Eastern Iowa Breaking News and Headlines (blog) | Social Media - Seth Chancy | Scoop.it
Social Media: Empowering your employees as social brand ambassadors The Gazette: Eastern Iowa Breaking News and Headlines (blog) Though social media sites such as Facebook, Twitter and LinkedIn have proven to be effective tools for the marketing...
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How to Audit Your Facebook Page Features | Social Media Examiner

How to Audit Your Facebook Page Features | Social Media Examiner | Social Media - Seth Chancy | Scoop.it
Facebook Page audit: learn how to regularly audit your page and stay up to date on new features that maximize the potential of your Facebook Page.
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Customer Service Isn't Personal if it Isn't Based on Trust - CMSWire

Customer Service Isn't Personal if it Isn't Based on Trust CMSWire To humanize customer service, companies need to forgo automated responses and wait times in favor of brand representatives who care about the individual.
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Do you suffer from these 6 misconceptions about content marketing? - Memeburn

Do you suffer from these 6 misconceptions about content marketing? - Memeburn | Social Media - Seth Chancy | Scoop.it
Memeburn
Do you suffer from these 6 misconceptions about content marketing?
Memeburn
It's a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays.

Via brandinmind, Os Ishmael
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Enchanting Customer Service Phrases to Use - Business 2 Community

Enchanting Customer Service Phrases to Use - Business 2 Community | Social Media - Seth Chancy | Scoop.it
Enchanting Customer Service Phrases to Use Business 2 Community Enchanting Customer Service Phrases to Use image customer service 1 If you own a business, you understand that customer service is a necessary part of that business.
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Social media lift the eyes to distant horizons - The Guardian

Social media lift the eyes to distant horizons - The Guardian | Social Media - Seth Chancy | Scoop.it
Social media lift the eyes to distant horizons
The Guardian
Enschede, Deventer, Oslo, San Jose, Chicago, Boston, New Orleans, Cozumel, Toronto … these are places I would most likely never have visited but for friends made through online interaction.
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How to Use Social Media for Customer Service - About - News & Issues

How to Use Social Media for Customer Service - About - News & Issues | Social Media - Seth Chancy | Scoop.it
How to Use Social Media for Customer Service
About - News & Issues
You probably know you should be using social media to get the word out about your business. You need a Facebook page, and how to navigate a never-ending Twitter stream.
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14 Secrets to Inbound Marketing Success - Salesforce Blog

14 Secrets to Inbound Marketing Success - Salesforce Blog | Social Media - Seth Chancy | Scoop.it
If you're in either marketing or sales, you may have already heard about inbound marketing. This growing form of marketing helps businesses drive people to your website through diverse forms of content, turning visitors into ...
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New To Inbound Marketing? Here's Where To Start [Quick Tips]

New To Inbound Marketing? Here's Where To Start [Quick Tips] | Social Media - Seth Chancy | Scoop.it
If you are new to the inbound marketing world, here are some helpful tips to get you started.
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Financial services providers worst for customer service - Fresh Business Thinking

Financial services providers worst for customer service - Fresh Business Thinking | Social Media - Seth Chancy | Scoop.it
Financial services providers worst for customer service Fresh Business Thinking Financial services providers have been rated the worst for offering the highest standards of customer service, against a list of 13 groups of different organisation...
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86 Inbound Marketing Charts to Use in Your Next Client Presentation | Partner Resources

86 Inbound Marketing Charts to Use in Your Next Client Presentation | Partner Resources | Social Media - Seth Chancy | Scoop.it
Download and use these 86 inbound marketing charts from HubSpot’s 2013 State of Inbound Marketing Report in your agency's next client presentation. (Trying to convince a client they need inbound marketing?
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25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]

25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare] | Social Media - Seth Chancy | Scoop.it
Check out what some unlikely inbound marketing experts have to say that could inspire your own marketing.
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'Social media improve brand equity but distract employees' - Economic Times

'Social media improve brand equity but distract employees' - Economic Times | Social Media - Seth Chancy | Scoop.it
Economic Times 'Social media improve brand equity but distract employees' Economic Times NEW DELHI: Many Indian companies feel social media sites such as Facebook and Twitter have improved their brand equity and stakeholder engagement but such...
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Social media: five lessons for social entrepreneurs - The Guardian (blog)

Social media: five lessons for social entrepreneurs - The Guardian (blog) | Social Media - Seth Chancy | Scoop.it
The Guardian (blog) Social media: five lessons for social entrepreneurs The Guardian (blog) Young, new social entrepreneurs around the world face a similar problem: building an audience and sustaining virtual communities.
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