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Sestyle - Personal Branding ENG
Best international posts about Personal Branding in English
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How to Be Perceived as an Expert in Your Field

How to Be Perceived as an Expert in Your Field | Sestyle - Personal Branding ENG | Scoop.it
Being perceived as an expert is crucial to your effectiveness as a leader. Here are five ways to establish your authority and and be perceived as an expert in your field.
Sestyle's insight:

Your effectiveness as a leader is directly related to your perceived authority as an expert in your field. You can’t fake it. It has to flow organically out of your passion, experience, and competence.

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The Five Characteristics of Successful Innovators

The Five Characteristics of Successful Innovators | Sestyle - Personal Branding ENG | Scoop.it
They're not lone geniuses, big-risk takers, or college drop-outs.
Sestyle's insight:

In short, there is no point in just hoping for a breakthrough idea – what matters is the ability to generate many ideas, discover the right opportunities to develop them, and act with drive and dedication to achieve a meaningful goal.

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Picture Your Personal Branding Strategy

Picture Your Personal Branding Strategy | Sestyle - Personal Branding ENG | Scoop.it
Christine Chopyak's Picture Your Business Strategy shows how simple sketches can help you evaluate your personal brand and create a sound strategy for the future
Sestyle's insight:

Take a fresh look at the role that simple sketches can play in evaluating, planning, or reinvigorating, your personal branding strategy. The simplicity of hand-drawn sketches, compared to typing, can be like a breath of fresh air, freeing your mind to be more focused, but also more creative in seeing connections and opportunities that have been previously overlooked.

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Personal Branding: A La Twitter

Personal Branding:  A La Twitter | Sestyle - Personal Branding ENG | Scoop.it

"Branding. That ubiquitous word in the world of marketing.  Take any article, and I guarantee you will find a direct or indirect reference to this concept, which is not surprising considering that branding is the SOUL of marketing."

Sestyle's insight:

 It is an authentic and transparent expression that outlines why you are uniqueby presenting your abilities in a memorable and consistent manner at every point of contactbetween you and your readers (or your audience). 

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Bad Spoon's curator insight, November 13, 2013 12:59 AM

Une application bien développée de personal branding pour Twitter

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Why Entrepreneurs Need Business and Personal Branding

Why Entrepreneurs Need Business and Personal Branding | Sestyle - Personal Branding ENG | Scoop.it

When you own a business, it’s important to follow two branding paths. Entrepreneurs need a business branding path, where you brand your company, and a path for personal branding, where you brand yourself.

Sestyle's insight:

When you employ business and personal branding, you are supercharging your company, putting it on a fast track to attracting your ideal audience, growing a positive reputation and becoming a trusted advisor in your industry.

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How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less | Sestyle - Personal Branding ENG | Scoop.it
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Sestyle's insight:

Positioning is not a statement about you -- it's a statement that captures who you are. It's not a factual claim; but rather, an emotional reason for people to want to be around you.

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What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand | Sestyle - Personal Branding ENG | Scoop.it
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
Sestyle's insight:

As we market ourselves for new careers or take ourselves in new directions personally, we need to think as a brand and stay true to who we are and who we want to be.

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Is Your Personal Brand Wrong?

Is Your Personal Brand Wrong? | Sestyle - Personal Branding ENG | Scoop.it
What is your resume/brand saying about you? What is the value you are offering? Does your personal brand need an update? Find out.
Sestyle's insight:

Developing the right brand is a very complex self-analyzing process. You must be extremely cautious you do not promote an undesirable brand; coming into a department and sustaining things as they are is not a bankable or differentiating brand. Thus, you must evaluate and identify what you offer a corporation that provides them with an added value and concurrently position yourself to leverage the strengths you wish to implement in your daily work life.
Read more at http://www.careerealism.com/personal-brand-wrong/#Hl6ICfsGAztJRzGI.99

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What You Say is What You Get: Your Words Matter

What You Say is What You Get: Your Words Matter | Sestyle - Personal Branding ENG | Scoop.it
We prophesy to ourselves more than anyone else. Words matter.
Sestyle's insight:

And nowadays our words don’t fall on deaf ears. In this era of Social Media, never before in the history of the world have words been so cheap, fast, viral and irretrievable.

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The secret of success: self-branding

The secret of success: self-branding | Sestyle - Personal Branding ENG | Scoop.it

"Part of that business is the same thing a competent designer will have to know to sell their services when a client with a new business wants a logo to start their road to success. There are many discussions on a logo vs. a brand. I can assuredly write that the two are intertwined but still two different things.

When you start your freelance business, you will need both."

Sestyle's insight:

Sometimes we need to evolve our lives, and our brand goes with us. Skulls and snakes are replaced by babies and kittens in personal logos, freelancers grow their businesses into design firms, and sometimes your brand just isn’t working.

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6 Ways To Use Content Marketing More Effectively For Personal Branding

6 Ways To Use Content Marketing More Effectively For Personal Branding | Sestyle - Personal Branding ENG | Scoop.it
An online personal branding strategy should include a content marketing component because it allows you to show your expertise. However, many people question how to effectively use content marketing for personal branding.

Via Maria Cristina Terenzio
Sestyle's insight:

Content marketing, when done correctly, is a fabulous way to show your expertise and boost your personal brand. Put some thought into your content marketing strategy, though, so you are not wasting your time and energy. Think diversification, risk and helpfulness, and your content marketing will be more effective overall, which will translate to a stronger online personal brand.

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How to Create a Personal Marketing Plan | Personal Branding Blog - Dan Schawbel

How to Create a Personal Marketing Plan | Personal Branding Blog - Dan Schawbel | Sestyle - Personal Branding ENG | Scoop.it

Effective personal branding doesn't just happen overnight. You have to have a plan in place if you want to maximize your personal brand and career.

Sestyle's insight:

If you’re wondering how a personal marketing plan can maximize your job search and personal brand, follow these five simple steps to help you outline your career goals:

1. Define your mission statement.

2. Explore your strengths and weaknesses.
3. Identify opportunities that fit your career needs.
4. Implement the promotion of your personal brand.
5. Evaluate your job search performance.
By focusing on your personal goals and creating objectives for your job search, you will be able to put yourself at an advantage and stand out amongst your competition in the job market.

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The Person Versus Personal Branding

The Person Versus Personal Branding | Sestyle - Personal Branding ENG | Scoop.it
Now that what we have to offer in the service economy is ourselves, the rules of branding extend to us.
Sestyle's insight:

“Remember my mantra: distinct … or extinct.” Tom Peters

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How to Say No Gracefully

How to Say No Gracefully | Sestyle - Personal Branding ENG | Scoop.it

"Saying no to a senior leader or customer seems almost unthinkable, even laughable, for many people. However, when saying yes is going to compromise your ability to make the highest contribution, it is also your obligation"

Sestyle's insight:

Saying no is like any other skill: it can be improved through practice. Start practicing with a relatively trivial request, like a lunch invitation you have received in email. Over time build up until saying no becomes easy. It may be the most useful skill you ever develop.

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The Art and Science of Professional Storytelling

The Art and Science of Professional Storytelling | Sestyle - Personal Branding ENG | Scoop.it

"Recently I was asked to introduce myself at an event and I told, “As a child I was fond of storytelling and as a student, I was passionate about branding. And one fine day, I realised that storytelling is the most powerful branding tool, be it people, products or companies.” OMG, even while introducing myself, I was telling a story. Stories were probably always in my blood."

Sestyle's insight:

Storytelling is an art but why we love stories has science behind it Stories stay in our mind or memory and also help us attract more customers. 

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How To Measure Your Personal Branding Success On LinkedIn

How To Measure Your Personal Branding Success On LinkedIn | Sestyle - Personal Branding ENG | Scoop.it

"The power of your personal social brand impacts the effectiveness of your overall marketing, selling and social selling strategy and activity."

Sestyle's insight:

An important start to establishing your presence and expertise is to use LinkedIn as your branding hub. Being found and extending your content and messaging is key!

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5 Things You Need To Know About Finding Your Career Passions

5 Things You Need To Know About Finding Your Career Passions | Sestyle - Personal Branding ENG | Scoop.it
"Do what you love" has become a quintessential piece of career advice for new grads, but does it set us up for disappointment? Is it even the right sentiment?
Sestyle's insight:

Before pulling your hair out, taking yet another eHarmony-like personality quiz, or crying into your pillow because Pinterest told you "Without Passion, Life is Nothing," check out these five career passion pointers:
1. You can create a passion

2. Stop thinking!

3. Following your passion might ruin it

4. Passion is a lifestyle issue

5. Your passions (can) change

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How to Be The Brand You Always Wanted to Be

How to Be The Brand You Always Wanted to Be | Sestyle - Personal Branding ENG | Scoop.it
Every decision you make affects your personal brand.
Sestyle's insight:

The choices you make will undoubtedly affect your personal and professional success and happiness. These decisions ultimately form who you are as a brand and how others perceive you.

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Bad Spoon's curator insight, October 21, 2013 2:29 AM

L'une des meilleures manières de construire une belle marque personnelle reste encore d'être soi-même, d'écrire, de parler et d'agir en suivant ses convictions personnelles

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How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life | Sestyle - Personal Branding ENG | Scoop.it
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
Sestyle's insight:

The key here is to take control. You are your own brand manager, and you have to set the course for your own brand experience. It’s your show -- love your brand.

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The Science of Stage Fright and How to Overcome It

The Science of Stage Fright and How to Overcome It | Sestyle - Personal Branding ENG | Scoop.it
Palms sweaty, heart racing, too panicked to even breathe? No, you aren't being stalked by some monster (or Dexter): you're about to speak in public!
Sestyle's insight:

Remember: "No matter how civilized you may seem, in a part of your brain you are still a wild animal, a profound, well-spoken wild animal."

 

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7 Ways To Weave Your Personal Interests Into Your Online Personal Brand

7 Ways To Weave Your Personal Interests Into Your Online Personal Brand | Sestyle - Personal Branding ENG | Scoop.it

When you use online media to promote your personal brand, it is vital that you find ways to infuse your personality into your posts. 

Sestyle's insight:

When you think of creative ways to share your personal interests online, you are opening doors to showing the human side of your personal brand.

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Know Your Superpower? 5 Steps To Reaching Your Creative Destiny

Know Your Superpower? 5 Steps To Reaching Your Creative Destiny | Sestyle - Personal Branding ENG | Scoop.it
There will always be mystery in the future but knowing your talent will help you make it through. And thrive.
Sestyle's insight:

Whether your career is just beginning or you’re well into your journey, I hope these tips will help you take ownership, grow, and ultimately lead you to reaching your creative destiny--whatever that may be.

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Why LinkedIn Groups are Great for Your Personal Brand

Why LinkedIn Groups are Great for Your Personal Brand | Sestyle - Personal Branding ENG | Scoop.it

Right so you have an effective LinkedIn profile, you have connected to a few people but you’re looking to get more out of LinkedIn. What should you do?

Sestyle's insight:

Over 8,000 groups are started every week and it’s rather competitive out there, my recommendation would be to only start a group if there is a gap in the market or if you know you can do it better than the existing ones.

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The Power of Authenticity in Your Business

The Power of Authenticity in Your Business | Sestyle - Personal Branding ENG | Scoop.it
As a brand new online business owner, I was eager to learn about blogging, shopping cart systems and WordPress. It seemed like the first step was to put up a website, build it, and they would come.
Sestyle's insight:

The first step is to realize that marketing and business are not about trying to persuade, manipulate or otherwise coerce someone into buying your stuff. Instead, your marketing and business consist of putting YOU in the view of people who already need and are looking for your services and products

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Your Story is Your Brand

Your Story is Your Brand | Sestyle - Personal Branding ENG | Scoop.it

We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?"

Sestyle's insight:

We've been told for years to lead with the good stuff in our self-descriptions, begging the question "What is the good stuff?" The good stuff, of course, is the real stuff - the human stuff. We can tell our stories, stay in our bodies, and relax.

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