Being perceived as an expert is crucial to your effectiveness as a leader. Here are five ways to establish your authority and and be perceived as an expert in your field.
Your effectiveness as a leader is directly related to your perceived authority as an expert in your field. You can’t fake it. It has to flow organically out of your passion, experience, and competence.
They're not lone geniuses, big-risk takers, or college drop-outs.
In short, there is no point in just hoping for a breakthrough idea – what matters is the ability to generate many ideas, discover the right opportunities to develop them, and act with drive and dedication to achieve a meaningful goal.
Christine Chopyak's Picture Your Business Strategy shows how simple sketches can help you evaluate your personal brand and create a sound strategy for the future
Take a fresh look at the role that simple sketches can play in evaluating, planning, or reinvigorating, your personal branding strategy. The simplicity of hand-drawn sketches, compared to typing, can be like a breath of fresh air, freeing your mind to be more focused, but also more creative in seeing connections and opportunities that have been previously overlooked.
"Branding. That ubiquitous word in the world of marketing. Take any article, and I guarantee you will find a direct or indirect reference to this concept, which is not surprising considering that branding is the SOUL of marketing."
It is an authentic and transparent expression that outlines why you are uniqueby presenting your abilities in a memorable and consistent manner at every point of contactbetween you and your readers (or your audience).
When you own a business, it’s important to follow two branding paths. Entrepreneurs need a business branding path, where you brand your company, and a path for personal branding, where you brand yourself.
When you employ business and personal branding, you are supercharging your company, putting it on a fast track to attracting your ideal audience, growing a positive reputation and becoming a trusted advisor in your industry.
What is your resume/brand saying about you? What is the value you are offering? Does your personal brand need an update? Find out.
Developing the right brand is a very complex self-analyzing process. You must be extremely cautious you do not promote an undesirable brand; coming into a department and sustaining things as they are is not a bankable or differentiating brand. Thus, you must evaluate and identify what you offer a corporation that provides them with an added value and concurrently position yourself to leverage the strengths you wish to implement in your daily work life. Read more at http://www.careerealism.com/personal-brand-wrong/#Hl6ICfsGAztJRzGI.99
"Part of that business is the same thing a competent designer will have to know to sell their services when a client with a new business wants a logo to start their road to success. There are many discussions on a logo vs. a brand. I can assuredly write that the two are intertwined but still two different things.
When you start your freelance business, you will need both."
Sometimes we need to evolve our lives, and our brand goes with us. Skulls and snakes are replaced by babies and kittens in personal logos, freelancers grow their businesses into design firms, and sometimes your brand just isn’t working.
An online personal branding strategy should include a content marketing component because it allows you to show your expertise. However, many people question how to effectively use content marketing for personal branding.
Content marketing, when done correctly, is a fabulous way to show your expertise and boost your personal brand. Put some thought into your content marketing strategy, though, so you are not wasting your time and energy. Think diversification, risk and helpfulness, and your content marketing will be more effective overall, which will translate to a stronger online personal brand.
Effective personal branding doesn't just happen overnight. You have to have a plan in place if you want to maximize your personal brand and career.
If you’re wondering how a personal marketing plan can maximize your job search and personal brand, follow these five simple steps to help you outline your career goals:
1. Define your mission statement.
2. Explore your strengths and weaknesses. 3. Identify opportunities that fit your career needs. 4. Implement the promotion of your personal brand. 5. Evaluate your job search performance. By focusing on your personal goals and creating objectives for your job search, you will be able to put yourself at an advantage and stand out amongst your competition in the job market.
"Saying no to a senior leader or customer seems almost unthinkable, even laughable, for many people. However, when saying yes is going to compromise your ability to make the highest contribution, it is also your obligation"
Saying no is like any other skill: it can be improved through practice. Start practicing with a relatively trivial request, like a lunch invitation you have received in email. Over time build up until saying no becomes easy. It may be the most useful skill you ever develop.
"Recently I was asked to introduce myself at an event and I told, “As a child I was fond of storytelling and as a student, I was passionate about branding. And one fine day, I realised that storytelling is the most powerful branding tool, be it people, products or companies.” OMG, even while introducing myself, I was telling a story. Stories were probably always in my blood."
Storytelling is an art but why we love stories has science behind it Stories stay in our mind or memory and also help us attract more customers.
"Do what you love" has become a quintessential piece of career advice for new grads, but does it set us up for disappointment? Is it even the right sentiment?
Before pulling your hair out, taking yet another eHarmony-like personality quiz, or crying into your pillow because Pinterest told you "Without Passion, Life is Nothing," check out these five career passion pointers: 1. You can create a passion
There will always be mystery in the future but knowing your talent will help you make it through. And thrive.
Whether your career is just beginning or you’re well into your journey, I hope these tips will help you take ownership, grow, and ultimately lead you to reaching your creative destiny--whatever that may be.
Right so you have an effective LinkedIn profile, you have connected to a few people but you’re looking to get more out of LinkedIn. What should you do?
Over 8,000 groups are started every week and it’s rather competitive out there, my recommendation would be to only start a group if there is a gap in the market or if you know you can do it better than the existing ones.
As a brand new online business owner, I was eager to learn about blogging, shopping cart systems and WordPress. It seemed like the first step was to put up a website, build it, and they would come.
The first step is to realize that marketing and business are not about trying to persuade, manipulate or otherwise coerce someone into buying your stuff. Instead, your marketing and business consist of putting YOU in the view of people who already need and are looking for your services and products
We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?"
We've been told for years to lead with the good stuff in our self-descriptions, begging the question "What is the good stuff?" The good stuff, of course, is the real stuff - the human stuff. We can tell our stories, stay in our bodies, and relax.